。 4LEWIS Global Marketing Engagement Index 2018 All revolutions happen in retrospect. At the time, it just appears as rapid, piecemeal change. It’s onlylater that you can see it for what it was. The digital revolution started with websites, then algorithms, followed by social, mobile andcloud. Now, we are in the midst of artifcial intelligence, machine learning and quantum computing.Consequently, marketing engagement has evolved. It’s been like building an orchestra one instrumentat a time. Until now, there’s been no way of listening to the entire symphony. That’s why we created the LEWIS Marketing Engagement Tracker (LEWIS METTM). For the frst time,using our proprietary LEWIS methodology, we can measure the impact of the marketing mix. We cannow reveal the performance of many factors across the digital marketing spectrum from websites,paid search copy, and social media, to personalization, analytics, and security.In conversations with many CEOs, CMOs, and senior business leaders, we found that all too oftenthey cannot get a true picture of their marketing mix. Many are unable to benchmark against peersand industry leaders. Most said they receive individual reports on PR, social, email, website, events,and demand generation. No context. Just more silos. There is no place for that anymore. Customerswill not accept a disjointed experience. The development of the LEWIS MET provides business leaders and marketers with the informationnecessary to make changes to their marketing programs. To compare and contrast. To benchmarkand evaluate. To enhance and optimize. What ftness devices and “quantifed self” did for individualperformance enhancements, is what the LEWIS MET does for brands.Deploying the LEWIS MET against the top 300 from“Forbes Global 2000: The World’s Largest PublicCompanies” list, we have created the LEWIS GlobalMarketing Engagement Index. In doing so, webelieve it brokers a new era of marketing –Quantifed Engagement. By providing the ability to measure and manage marketing engagement in a new way, we hope thisreport contributes towards business leaders and marketers being better able to make their brandsthe global leaders of tomorrow.Chris Lewis CEO LEWIS Foreword 4LEWIS Global Marketing Engagement Index 2018 The LEWIS MET brokersa new era of marketing–Quantifed Engagement。。。。。。