。32|FOOD AND DRINK TRENDS Mintel is excited to introducethree forward-looking trendsthat our analysts predictwill lead the momentum offood and drink innovationsworldwide in the months andyears ahead.The new trends build uponour previous Global Foodand Drink Trend predictions,announced annually since2015, that have identifed theimportance of craftsmanship,formulation opportunities with plants, the need to buildtrust with consumers and much more. This year’s predictions arebased upon insights providedby more than 90 Mintelanalysts and thought leaders,representing expertise in foodand drink industries acrossEurope, Asia Pacifc, and theAmericas. Our illuminatingconversations with Mintelexperts from more than adozen countries led to theidentifcation of new trendsin sustainability, health andwellness, and conveniencethat we believe will driveformulation, packaging,marketing and more in the years ahead.These analyst-led opportunities are supported by Mintel’s proprietaryconsumer research from 15 countries, international food and drink launchescollected on Mintel Global New Products Database(GNPD), and emergingdevelopments observed by the worldwide network ofMintel Trends analysts.On behalf of Mintel, wewelcome the opportunity todiscuss how these predictionscan help to grow yourbusinesses. We wish you the best in the year ahead. EDITOR’S NOTE Jenny ZeglerAssociate Director, Mintel Food & Drink EVERGREENCONSUMPTIONPAGE 6 THROUGHTHE AGESPAGE 16 ELEVATEDCONVENIENCEPAGE 26 EVERGREEN CONSUMPTION|54|FOOD AND DRINK TRENDSEVERGREEN CONSUMPTIONEVERGREEN CONSUMPTION|76|FOOD AND DRINK TRENDSThe defnition of sustainabilityis extending to encompass theentire product lifecycle. Thismore circular approach willrequire companies, retailers,and consumers to embracetheir roles in the sustainablesourcing, production,distribution, consumption anddisposal of products.There is a movement towardscircularity as new approachesto sustainability span theentire life of a product, fromingredient sourcing to packagedesign, disposal, or reuse. The360-degree approach refectsthe principles of a circulareconomy, where resourcesare kept in use for as longas possible, extracting themaximum value while in useand then recovering materialsat the end of use.Collaboration betweensuppliers, manufacturers,governments, non-profts,retailers and consumers canhelp to ensure sustainabilityextends from farm to retailer to fork to bin and, ideally,to rebirth as a new plant,ingredient, product or package. WHAT’S THEOPPORTUNITY A circular view of sustainabilitythat spans the entre productlifecycle requires acton fromsuppliers to consumers. David Lutenberger, Global Packaging Director Emma Schofeld, Global Food Science Analyst “The idea of and greater actonsdriving the circular economy will staylargely within the manufacturingcommunity. It will be up to thatcommunity—package converters,brands, and retailers—to educateconsumers to help them discern factfrom fcton when it comes to thenext generaton of environmentalresponsibility within the parametersof the industrial circular economy.”“Like nutriton, sustainabilitywill become an expectaton forcompanies to ofer consumers.” HEAR FROM THE EXPERTS 。。。。。。