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Q1 2018
Store
Intelligence
Data Digest
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Executive Summary | Highlights
? 2018 Sensor Tower Inc. - All Rights Reservedsensortower
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Worldwide app downloads totaled 25.4 billion in 4Q17, a 7.6% year-
over-year increase. App Store downloads increased 13% to 7.8B while
Google Play grew 5.4% to 17.6B.
Facebook owned four of the top ?ve apps worldwide, including
WhatsApp, which led global downloads across both platforms.
Meanwhile, its Messenger was the most installed app in the U.S.
Tencent’s PUBG Mobile was the most installed mobile game
worldwide in Q1. It was also downloaded more than any other game in
the U.S. last quarter, despite having launched in mid-March.
Short-form music-video based social network Douyin, known in the
West as Tik Tok, exploded in popularity throughout Asia, propelling it to
No. 1 worldwide on Apple’s App Store and No. 7 overall.
About This Data | Methodology
? 2018 Sensor Tower Inc. - All Rights Reservedsensortower
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Sensor Tower’s Mobile Insights team compiled the download estimates provided in
this report using the Sensor Tower Store Intelligence platform.
?Figures cited in this report re?ect App Store and Google Play download
estimates for January 1, 2018 through March 31, 2018.
?Download estimates presented are on a per-user basis, meaning that only
one download per Apple or Google account is counted towards the total.
?Downloads of the same app by the same user to multiple devices,
updates, or re-installs of the same app by the same user are not counted
towards the total.
?Android app install estimates represent downloads from the Google Play
Store only. Sensor Tower does not provide download estimates for third-
party Android stores.
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