U.S.
$3,491.1 million; 56.3%
AgencyFamilyTrees
THE 2003 GUIDE TO THE TOP SIX ADVERTISING ORGANIZATIONS
AgencyFamilyTreesAgencyFamilyTrees
Y&R Advertising
$442.0 million*
Berlin Cameron/Red Cell
$18.0 million*
Sicola Martin
$9.6 million*
Ogilvy & Mather Worldwide
$589.4 million*
Cole & Weber/Red Cell
$10.9 million*
Mindshare
$331.0 million*
Advertising & Media
$2,677.5 million
WPP Group
$5.78 billion
Interpublic Group of Cos.
$6.20 billion
Berenter Greenhouse & Webster
$4.1 million*
Carmichael Lynch
$34.1 million*
Foote, Cone & Belding Worldwide
$379.2 million*
Cash Plus
$3.3 million*
Universal McCann
$364.8 million*
Advertising & Media
$3,675.5 million
Marketing Communications
$1,654.0 million
Marketing Intelligence
$472.2 million
Avrett, Free & Ginsberg
$19.6 million*
Austin Kelley
$8.9 million*
Gotham
$59.0 million*
Hill, Holliday, Connors, Cosmopulos
$100.9 million*
Lowe & Partners Worldwide
$364.4 million*
Initiative Media Worldwide
$362.5 million*
Martin Agency
$48.9 million*
Deutsch
$158.2 million*
Suissa Miller
$35.0 million*
McCann-Erickson Worldwide
$1,238.5 million*
Tierney DeGregorio
$14.4 million*
Bozell
$39.4 million*
Campbell Mithun
$95.5 million*
Dailey & Associates
$55.1 million*
Temerlin McClain
$58.9 million*
Mediaedge:cia
$248.3 million*
Media First International
$9.0 million*
Mullen
$71.1 million*
Campbell-Ewald
$151.3 million*
J. Walter Thompson Co.
$996.9 million*
Kaplan Thaler Group
$35.1 million*
Publicis Worldwide
$909.9 million*
Publicis & Hal Riney
$54.9 million*
Fallon Worldwide
$81.0 million*
D'Arcy Masius Benton & Bowles
$461.5 million*
Leo Burnett Co.
$801.9 million*
Advertising & Media
NA
Publicis Groupe
$2.71 billion*
Saatchi & Saatchi
$476.5 million*
Starcom MediaVest Worldwide
$332.4 million*
Team One Advertising
$51.5 million*
Zenith Optimedia Group
$311.1 million*
Euro RSCG’s network has two main brands: MVBMS and Tatham.Agencies within the Euro RSCG network but not aligned with
the main brands are shown in blue
Publicis is in the process of dissolving D’Arcy amongits remaining networks.
Advertising & Media
NA
Dentsu
$2.06 billion
Omnicom Group
$7.54 billion
Goodby, Silverstein & Partners
$38.2 million*
GSD&M
$60.8 million*
TBWA Worldwide
$665.9 million*
Merkley Newman Harty Partners
$47.5 million*
Arnell Group
$20.4 million*
DDB Worldwide Communications
$815.0 million*
Martin/Williams
$30.1 million*
Advertising & Media
$3,276.4 million
Zimmerman & Partners
$80.3 million*
Havas
$1.84 billion
Arnold Worldwide
$207.6 million*
Advertising & Media
$1,305.0 million *
Euro RSCG Tatham Partners
$67.0 million*
DCA Advertising
$29.1 million
Oasis
$8.0 million
BBDO Worldwide
$1,062.7 million*
Euro RSCG MVBMS Partners
$161.8 million*
Black Rocket Euro RSCG
$6.8 million*
McKinney & Silver
$12.1 million*
Media Planning Group
$169.3 million*
OMD
$352.9 million*
media specialist
advertising agency
ad organization
company segment
lead agencyin a network
PHD
$102.7 million*
Adair-Greene
Botsford Group
DeVries Public Relations
DraftWorldwide
FCB HealthCare
FCBi
Golin/Harris International
Hacker Group
ISO Healthcare Consulting
Lowe Healthcare Worldwide
Marketing Drive Worldwide
Momentum Worldwide
MRM Partners
The MWW Group
Nationwide Advertising Services
R/GA
Torre Lazur McCann Healthcare
Worldwide
Weber Shandwick
Zentropy Partners
Zipatoni Co.Branding & Identity, Healthcare$1,556.4 million
Bravo Group
Brouillard
CommonHealth
Einson Freeman
Glendinning
JWT Specialized Communications
Kang &Lee
Landor & Associates
OgilvyOne Worldwide
Ogilvy & Mather Interactive
Mendoza Dillon & Asociados
RTC
Sudler & Hennessey
synergy@JWT
Uniworld
VML
Wunderman
Information & Consultancy
$885.5 million
Kantar Group
Public Relations & Public Affairs
$662.1 million
Burson-Marsteller
Cohn & Wolfe
Hill & Knowlton
Ogilvy Public Relations Worldwide
NFO WorldGroup**
FutureBrand
Springpoint
Marketing Services
$401.9 million
CrossMedia
Jack Morton Worldwide
Kaleidoscope Sport and
Entertainment
Octagon**
Public Relations
$921.0 million
Brodeur
CONE
Fleishman-Hillard
Karwoski & Courage
Ketchum
Porter Novelli
Public Relations
NA
Manning, Selvage & Lee
Publicis Dialog
Integrated/Specialty Marketing
NA
Arc Integrated Marketing
Conill Advertising
Frankel
Lapiz
LB Works
Leo Burnett Customer Group
Semaphore Partners
Healthcare
NA
Klemtner Advertising
Medicus Group International
Nelson CommunicationsWorldwide
Williams-Labadie
Integrated Marketing
NA
Renegade Marketing Group
Integrated Marketing/Healthcare
$536.6 million*
Arnold W’wide Integrated Solutions
Brann Worldwide
Euro RSCG Devon Direct
Euro RSCG Impact
Euro RSCG Interaction
Euro RSCG Life Becker
Euro RSCG Life LM&P
Euro RSCG Meridian
Euro RSCG Middleberg
Euro RSCG Tyee MCM
Lena Chow Euro RSCG
Magnet Communications
MVBMS Hispanic
Specialty
$917.1 million
1Health Communications
Accel Healthcare
Communications
Bernard Hodes Group
Cline Davis & Mann
Corbett Healthcare Group
Dieste, Harmel & Partners
Doremus & Co.
Eden Communications Group
Harrison & Star Business Group
Ketchum Directory Advertising
KPR
Lyons Lavey Nickel Swift
CRM
$2,421.8 million
Alcone Marketing Group
Atmosphere
BBDO Detroit CRM
GMR Marketing
Grizzard Communications Group
Integer Group
Lieber, Levett, Koenig, Farese,
Babcock
Organic
Rapp Collins Worldwide
Russ Reid Co.
Targetbase
Tracy Locke Partnership
U.S. Marketing & Promotions
Interpublic Group of Cos.
Advertising & Media
$3,675.5 million; 59.2%
Marketing Communications
$1,654.0 million; 26.7%
Marketing
Intelligence
$472.2 million;
7.6%
Europe
$1,796.7 million;
29.0%
Canada
$152.4 million; 2.5%
Branding & Identity, Healthcare and Specialist
$1,556.4 million; 26.9%Advertising & Media
$2,677.5 million; 46.3%
Advertising & Media
$3,276.4 million; 43.5%Specialty$917.1 million; 12.2%
Public Relations
$921.0 million;
12.2%
Public Relations
& Public Affairs
$662.1 million; 11.5%
Information & Consultancy
$885.5 million; 15.3%
Latin America
$254.5 million; 4.1%
Asia and other
$508.9 million;
8.2%
Marketing Services
$401.9 million; 6.5%
Interpublic Group of Cos.
WPP Group
Havas
Omnicom Group
CRM
$2,421.8 million; 32.1%
Omnicom Group
Europe
$2,272.7 million; 30.2%
Rest of world
$979.0 million;
13.0%
U.S.
$4,284.6 million; 56.9%
Asia
$70.4 million; 3.8%Latin America$62.1 million; 3.4%
North America
$804.5 million; 43.7%Europe
$904.6 million; 49.1%
Regional data from Havas’ 2002 “Revenue and Trends” report
Havas
Healthcare
$91.1 million*; 4.9%
Advertising & Media
$1,305.0 million*; 70.9%
Marketing Services
$436.1 million*; 23.7%
Public Relations
$9.4 million*; 0.5%
*Havas segment figures are estimatesSegment data from Interpublic
Regional data from Interpublic
Segment data from WPP
WPP Group
Europe
$2,291.1 million; 39.6%U.S.
$2,448.2 million; 42.3%
Rest of world
$1,042.2 million; 18.0%
Regional data from WPPRegional data from Omnicom
Segment data from Omnicom
Dentsu
Sales Promotion
and
Event Marketing