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本文在对采购管理、供应链管理和招标管理等相关理论与方法进
行综述分析的基础上，以 Z 公司为研究对象，全面深入地调查和分析
了该企业烟用材料招标采购管理的历史和现状，对其中较为突出的问
题进行了总结归纳，主要包括：招标管理流程不够规范、招标策略模
糊、评标方案不合理等，并对导致问题的原因进行了分析。进而，结
合采购管理和招标管理的理论方法，从调整烟用材料的供应细分、规
范招标流程、优化招标方案、改进评标管理、加强风险防控等多个环
节提出了改善 Z 公司烟用材料招标采购管理工作的策略建议，并就保
障材料的有效供应和供应商的质量协调管理提出了建设性意见和措
施
本文的研究结论对于提高 Z 公司烟用材料招标采购管理水平、提
升企业综合实力和市场竞争力，具有较强的现实意义。同时对烟草行
业及相关企业也有一定的借鉴意义
关 键 词：烟草公司，烟用材料，采购管理，招标管理
论文类型：应用研究II
The Study on Z company Tobacco Materials Purchase
Management And The tendering Management
Abstract
In order to further strengthen supply chain management and improve
comprehensive benefits of tobacco industry, the State Tobacco Monopoly Bureau has
been promoting financial cost benchmarking, open tendering for tobacco materials, in
recent years. Though Company Z has achieved certain experience and effects in
tendering procurement of cigarette materials after several years’ operation, there are
still deficiencies and limitations in its current situation of management, and the
company still needs to improve and perfect itself in numerous aspects like
procurement strategies, tendering management.
On the basis of summarizing and analyzing theories and methods related to
procurement management, supply chain management and tendering management, the
history and current situation of tendering procurement management concerning
tobacco materials of Company Z is surveyed and analyzed comprehensively and
thoroughly in this thesis. Prominent problems existing are summarized, mainly
including non-standard bidding management process, obscure bidding strategies,
unreasonable bid evaluation scheme and the reasons behind them are analyzed.
Furthermore, in conjunction with the theories and methods regarding procurement
management and tendering management, strategies and suggestions for improving
Company Z’s management of tendering procurement of cigarette materials are
proposed from links such as segmenting the supply of tobacco materials, perfecting
tendering process, optimizing tendering schemes, improving bid evaluation
management, risk prevention and control, and constructive opinions and measures are
brought up regarding guaranteeing effective supply of materials and coordinated
quality management of suppliers.
Research conclusions in this thesis are of significant practical significance to
improving the tendering procurement management level of tobacco materials,
comprehensive strength and market competitiveness of the company and also have
certain reference significance to enterprises in the tobacco industry and other related
enterprises.
Key words：Tobacco Company Tobacco material Purchase management
Tendering management
Type of Thesis: Application Research浙江工业大学硕士学位论文 Z 公司烟用材料招标采购管理优化研究
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目 录
1 绪论 ..1
1.1 选题背景和研究意义 ......1
1.1.1 选题背景 ...........1
1.1.2 研究意义 ...........2
1.2 主要内容与章节安排 ......3
2 相关理论基础与文献综述.........5
2.1 招标管理 ....5
2.1.1 招标 .......5
2.1.2 招标方式 ...........5
2.1.3 拦标限价 ...........6
2.1.4 评标方法 ...........7
2.2 供应链与采购管理.........8
2.2.1 供应链 ...8
2.2.2 采购 .......9
2.2.3 基于供应链的采购管理 .........10
2.3 采购管理细分策略 .......10
2.3.1 ABC 分类法 .......10
2.3.2 供应细分法 .....11
2.3.3 分类策略的对比分析 .13
3 Z 公司优化烟用材料招标采购的动因分析 ...... 14
3.1 Z 公司烟用材料招标采购的现状........14
3.1.1 中国烟草行业及烟用材料常识 .........14
3.1.2 Z 公司生产经营概况....16
3.1.3 Z 公司烟用材料采购现状........17
3.2 Z 公司优化烟用材料招标采购管理的动因和目的......18
3.2.1 外部因素的影响 ..........18
3.2.2 提高竞争力的需要 ......20
3.3 Z 公司烟用材料招标采购的难点和问题..21
3.3.1 烟用材料招标采购的特征和难点 .....21
3.3.2 现行烟用材料招标采购的优点 .........22
3.3.3 现行烟用材料招标采购存在的问题 .23
4 Z 公司烟用材料招标采购管理优化设计 ........ 25
4.1 基于供应细分法的招标采购策略........25
4.1.1 调整烟用材料分类方法 .........25
4.1.2 制定差异化的招标采购策略 .28
4.2 规范招标采购流程 .......29
4.2.1 采购计划的编制、审批与变更 .........29浙江工业大学硕士学位论文 Z 公司烟用材料招标采购管理优化研究
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4.3.2 招标实施流程 .30
4.3 优化招标方案 ...........31
4.3.1 明确招标目标 .32
4.3.2 调整招标方案的原则 .32
4.3.3 设置合理的拦标限价 .34
4.4 完善评标管理 ...........35
4.4.1 完善评标人员管理制度 .........35
4.4.2 确定合适的评标方法 .36
4.4.3 制定合理的评标标准 .37
4.4.4 加强候选中标供应商的质量评审 ......40
4.5 风险防控及应对..........41
4.5.1 主要风险类型 .41
4.5.2 风险应对策略 .42
5 Z 公司烟用材料采购合同期内的供应保障和质量协同......... 44
5.1 保障有效供应生产 .......44
5.1.1 滚动衔接生产 ..44
5.1.2 特殊规格的控制 ....
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