The Global Mobile Report
comScore’s cross-market comparison of
mobile trends and behaviours
Introduction
Earlier in 2017, our Mobile’s Hierarchy of
Needs report highlighted some key
consumer behaviourson mobile devices that
align with the human needs established in
Maslow’s famous paper.
With the addition of new markets, this report
expands on those findings to provide a global
snapshot of the mobile ecosystem. In The
Global Mobile Report, comScore mobile and
multi-platform data to highlight
demographics, content categories and brands
that are shaping the digital landscape.
We examine audiences that are driving ‘mobile
only’ digital consumption, which categories are
more ‘mobile first’, and the state of global app
consumption, identifying actionable sweetspotsfor
publishers, advertisers and digital businesses.
Ben Martin | Director, Global Marketing Insights | bmartin@comscore
淘宝店铺
“Vivian研报”
收集整理
获取最新报告及后续更新服务请淘宝搜索“Vivian研报”
Global Mobile
Overview
v
90%
86%
75%73%73%
71%
67%65%
62%61%
59%57%
0%
20%
40%
60%
80%
100%
IndonesiaIndiaMexicoBrazilArgentinaSpainChinaUSAItalyUKCanadaGermany
Mobile has established primary position around the globe
Mobile accounts for over half of all digital minutes in 13 markets, and over 75% in Mexico,
India and Indonesia
Source: comScore Mobile Metrix, May 2017
Mobile Percentage of Total Digital Minutes
。。。以上简介无排版格式，详细内容请下载查看