摘要
海参产业目前已经成为促进威海经济发展的重要产业，其发展速度快、综
合优势强，在振兴海洋经济、优化产业结构、增加渔民收入诸方面的作用十分
显著。但是目前威海市海参市场上海参品质参差不齐、相关标准缺失、技术创
新水平不足、品牌化发展程度低等，这些都严重制约了整个产业的健康发展

虽然国内外学者对海参产业的影响因素进行了大量卓有成效的研究，但是目前
的研究仅局限于发现问题，提出建议，缺少定量的分析，而且多数都是从单个
或者几个因素进行的研究，这就降低了研究的有效性、科学性以及全面性。因
此本文通过实际调研收集数据，在定性分析的基础上，对威海市海参产业主要
影响因素开展全面的实证研究具有重要的意义

基于对相关文献的梳理以及对海参产业发展现状、产业特征进行分析，本
文提出了包括市场体系、企业战略导向、品牌化发展程度、产业内外主体间关
系、人力资源、技术创新能力、货币资本、海参产业协会、海参产业标准、政
策环境这十个主要的影响因素，并利用解释结构模型（ISM）对这些因素进行
了分析，使因素之间的关系层次化；在此基础上，提出了研究假设，并根据假
设建立了威海海参产业发展主要影响因素的理论模型；编制问卷并进行数据收
集和处理；最后借助 SPSS 及 AMOS 对收集的数据进行了信度分析、验证性因
子分析、单因素方差分析和独立样本 t 检验、相关分析以及回归分析，并依据
分析结果提出相关的对策建议

研究发现：威海海参产业的发展是在多种因素共同作用下的结果，同时，
这些影响因素对海参产业发展的影响程度是不同的，产生影响最大的是包括政
策环境和市场体系的外围层因素；其次是要素层因素，包括货币资本、技术创
新能力以及人力资源；然后是网络层因素，包括海参产业协会、海参产业标准
和产业内外主体间关系；最后是影响最小的包括企业战略导向和品牌化发展程
度的微观层因素

关键词：ISM；威海市海参产业；影响因素哈尔滨工业大学管理学硕士学位论文
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Abstract
Sea cucumber industry has become an important industry in promoting the
economic of Weihai, it has the fast development speed and strong comprehensive
advantages, and its effect in promoting the Marine economy, optimizing industrial
structure and increasing fishermen&39;s income is significant. But for now, quality of
the sea cucumber is uneven, related standards and technology innovation ability are
lacking, and low degree of branding , these problem have seriously restricted in the
healthy development of the whole industry. In spite of the fact that scholars at home
and abroad have conducted extensive and fruitful research on this subject, the
current studies are limited to find problems, put forward the proposal, quantitative
analysis are lacking, and most of the studies are focus on a single or a few factors,
thus reducing the effectiveness scientific and comprehensive of the research.
Therefore, this paper through the actual research to collect data, on the basis of the
qualitative analysis, to carry out a comprehensive empirical study, this is a
meaningful thing.
Based on the analysis of the related literature and the current situation as well
as the industrial characteristics of the sea cucumber industry, this paper puts
forward ten major influencing factors, including the market system, the enterprise
strategic orientation, the brand development level, the inter-subject relationship, the
human resources, the technological innovation ability, Sea cucumber industry
associations, sea cucumber industry standards, institutional environment, and use
the interpretation of structural model (ISM) to analyze these factors, so that the
relationship between factors can be more hierarchical; On the basis of this, putting
forward the hypothesis of this paper, and establishing the theoretical model of the
main influencing factors of according to the hypothesis. Designed questionnaire,
and the data is collected and processed. Finally, SPSS and AMOS are used to
communicate the collected data Analysis, confirmatory factor analysis, one-way
ANOVA and independent sample t test, correlation analysis and regression analysis,
and put forward the relevant countermeasures according to the analysis results.哈尔滨工业大学管理学硕士学位论文
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It is found that the development of sea cucumber industry in Weihai is the
result of a variety of factors. At the same time, the influence of these factors on the
development of sea cucumber industry are different, and the peripheral factors
including the institutional environment and market system are the most influential
factors ;Followed by the network layer factors, including the sea cucumber industry
association, sea cucumber industry standard and the relationship between the inside
and outside the industry;The last one is micro - level factors , including strategy
oriented and brand development degree.
Keywords: ISM, Weihai sea cucumber industry, Influencing factor哈尔滨工业大学管理学硕士学位论文
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目 录
摘要..........I
ABSTRACT ........... II
第 1 章 绪 论 .......1
1.1 研究背景及意义 .......1
1.1.1 研究背景1
1.1.2 研究意义2
1.2 国内外研究现状及评述........3
1.2.1 海水养殖产业研究现状及评述.4
1.2.2 海参产业研究现状及评述.........5
1.2.3 产业发展影响因素相关理论研究现状及评述..7
1.2.4 相关研究评述....8
1.3 主要研究内容...........8
1.4 研究方法及技术路线图........9
1.4.1 研究方法9
1.4.2 技术路线图........9
第 2 章 威海市海参产业发展影响因素理论研究 ........... 11
2.1 我国及威海市海参产业发展现状 .. 11
2.1.1 我国海参产业发展现状 .......... 11
2.1.2 威海市海参产业发展现状.......14
2.2 威海市海参产业特征分析..16
2.2.1 市场结构..........17
2.2.2 行业的竞争结构 ..........18
2.3 威海市海参产业发展影响因素......20
2.3.1 威海市海参产业发展影响因素及其影响 .......20
2.3.2 ISM 下威海市海参产业发展影响因素分析 ....27
2.4 本章小结.....31
第 3 章 基于 ISM 的威海市海参产业发展影响因素实证设计...32
3.1 研究假设的提出 .....32
3.2 理论模型的构建 .....34哈尔滨工业大学管理学硕士学位论文
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3.3 数据测量量表的设计 .........35
3.3.1 海参产业发展影响因素测量量表 .......36
3.3.2 海参产业发展程度测量量表...37
3.4 信度检验及量表修正 .........38
3.5 本章小结.....41
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