本文采用文献资料、问卷调查及访谈相结合的方法对HT公司中小投资者的
行为及影响因素进行梳理,对现有的投资者教育体系进行完善。通过问卷调查,
在投资者行为方面,有超过90%以上的投资者不喜欢自己独立决策;70%的投资
者认为股市和赌场没什么区别,存在投机心理,在牛市行情中表现的尤为明显;
80%的投资者认为每月15次的交易是很正常的。在投资者教育形式方面,40岁
以下的群体更喜欢移动网络的视频讲座;40岁以上的群体对第三方投资者教育
培训班比较感兴趣,还有10%的投资者愿意走进学校的投资课堂
通过对国内外投资者教育发展情况的全面了解和对HT公司中小投资者教
育现状的剖析,HT公司构建出了新的交易环境下投资者教存思路:要借力于互
联网和移动理财,实现教宵形式的多样化;真正以客户诉求为中心,根据客户
的行为特征给予最适当的风险管理方案,借助多元化的服务产品与之匹配,使
投资者更好的适应市场环境,适吋调整投资策略,以规避可控的风险,提高他
们驾驭市场的能力,实现教存职责与利益的均衡。相信未来随着投资者教育内
容和形式的逐步完善及其推广,将使更多中小投资者从中受益,促进中国资本
市场的稳步发展
关键词:中小投资者,投资行为,教育体系
I 昆明理工大学专业学位硕士学位论文
HT公司对中小投资者的教育体系构建研究
Abstract
The development of education towards investors plays an important role in the
healthy development of China&39;s capital market. Regulators, securities related
industries have gradually realized the importance of investor education to promote
the capital market, and increased the intensity towards investors education. Small
and medium-sized investors accounted for 97% among all individual investors in
China. This group of individual investors is a non-negligible power in China’s
capital market. Social stability and development is closely related to how those
people are properly guided and how those are guided towards rational investments.
HT as a domestic first-class brokerage company in the Central Plains region of
China, summarized conclusions from its many years of experience in investor
education that financial related knowledge and investment techniques could not truly
benefit investors. Small and medium-sized investors often blindly follow the trend.
Gambler psychology and excessive manipulation and other behavioral bias are the
root causes that affect investor returns. A more professional, more diversified and
more systematic education system for investors needs to be established in a timely
fashion under such a complex and various financial environments.
This paper combines literature, questionnaires and interviews to sort out
investor behaviors and influencing factors of HT investors, and perfect the existing
investor education system. Based on questionnaires, more than 90% of investors do
not like independent decision-making; 70% of investors believe that the stock
market is somewhat similar to casinos, and it is evident that there is speculation in
the bull market; 80 % of investors think 15 transactions every month is normal. In
terms of various fonns of investor education, groups under the age of 40 prefer
lectures via mobile networks; groups over 40 years of age are more interested in
third-party investor education courses; and 10% of investors are willing to
participate in school classrooms.
Through the comprehensive understanding of the development of domestic and
foreign investors and the analysis of the current situation of small and medium-sized
investors in HT, HT built investors education ideas in the new trading environment:
in 昆明理丁大学专业学位硕士学位论文
HT公司对中小投资者的教育体系构建研究
rely on the Internet and mobile finance to achieve various forms of education; put
clients demand in the center and provide the most appropriate risk management
solutions according to individual client’s behaviors and characteristics,with a wide
range of services and products that match the needs, to make investors better adapt to
the market environmenttimely adjust investment strategies to avoid controllable
risks, and to improve their competencies to maneuver markets, to realize the balance
in between educational responsibilities and interests.lt is believed that the gradual
improvement and perfection of contents and forms of investor education will benefit
more small and medium investors and eventually facilitate the steady development
of China&39;s capital market.
Keywords: Small and medium-sized investors, investment behavior
education system
IV 昆明理工大学专业学位硕士学位论文
HT公司对中小投资者的教育体系构建研究
目录
m n I
Abstract Ill
# ^ 1
胃一章绪论 3
1.1研究的背景和意义1.1.1研究背景1. 1.2研究意义1.2国内外文献综述1.3研究内容及方法1.3. 1研究内容1.3.2研究方法1.4数据来源与技术路线1.4.1数据来源1.4. 2技术路线第二章相关理论综述2. 1证券市场投资者教育相关概念2.2证券市场投资者教育的发展历程2.2. 1境外主要证券市场投资者教育历史及工作启示&39;
2. 2. 2我国投资者教育的发展概况2. 2. 3我国投资者教宵存在的问题2.3基于行为分析的证券市场投资者教育2.3. 1行为金融理论综述2. 3. 2行为分析对我国证券市场投资者教育的意义第三章HT公司中小投资者教育体系构建依据3.1行业特点与HT公司简介3. 2 HT公司投资者教育内容资源及分类3. 3调查设计与数据说明
22
3. 3. 1调查方法
22
3.3.2调查步骤
22
3. 4 HT公司中小投资者行为分析及影响因素
24
1 昆明理工大学专业学位硕士学位论文
HT公司对中小投资者的教育体系构建研究
3. 4. 1行为的高度相关性及影响因素
24
3. 4. 2杠杆融资行为与影响因素分析
27
3. 4. 3过度操作与影响因素分析
28
3. 5研究总结
29
第四章HT公司投资者教育体系模块分析
31
4. 1 HT公司投资者教育体系设计
31
4. 2 HT公司投资者教育工作存在的问题
32
4. 3研究总结
33
第五章新的交易环境下中小投资者教育体系构建
35
5. 1监管方及各证券中介机构提高责任意识
35
5.2基于行为分析的投资者教育新模式
35
5. 2. 1协助投资者做好风险管理
36
5. 3互联网及移动理财时代投资者教育的与时俱进
39
5. 3. 1善于利用移动理财终端
39
5. 3. 2大学课堂开展投资者教育的可行性
40
5. 4零佣金时代券商的教育职责与利益的平衡
41
5. 4.1借力移动互联
41
5. 4. 2对投资者进行分类教育
42
5. 4. 3积极发展以服务为核心的新盈利模式
43
5. 5规范第三方教育机构健康发展
43
5. 5. 1强化财经媒体责任
43
5. 5. 2引导第三方培训机构健康发展
44
5. 6研究总结
45
第六章结论与展望
47
E m 49
文献 51
附录1
55
附录2
63
附录3
67
2 昆明理工大学专业学位硕士学位论文
HT公司对中小投资者的教育体系构建研究
第一章绪论
1.1研究的背景和意义
1. 1. 1研究背景
伴随着沪港通、股票期权等新业务的不断推出,2015年的证券市场又一次
显现出了牛市格局,沪深两地的开户量也屡创新高,作为初入证券市场的投资
者,很多人只看重证券市场的收益,却忽略了证券市场存在的风险
。。。以上简介无排版格式，详细内容请下载查看
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