本文选取了我省张掖电厂为研究对象，通过定性与定量分析方法，理论分析
与实际结合，来探索研究张掖电厂在当前电力体制改革及市场转环境中的创新方
案策略研究。首先，从战略创新的角度对张掖电厂的战略定位和战略思维进行综
合分析和评价，进而提出适合张掖电厂发展的战略创新方案。其次，从营销创新
角度结合张掖电厂所面临的内外部环境，研究新的市场环境下张掖电厂能够稳定
发展的营销创新方案。除此之外，本文的研究还针对以传统能源为代表的火电企
业的技术创新和流程创新进行了分析和设计，由于限于理论和实践的约束，本次
仅是从与传统火电企业紧密相关的战略、营销、技术、流程四个方面为研究对象，
进行了创新性研究分析和设计
本研究通过对张掖电厂的在当前电力体制改革过程中的创新策略研究，尝试
从学术角度寻找新形势下张掖电厂生存和发展的方向，为其在激烈的市场竞争和
角逐中开辟新的发展方向，同时也为以传统能源为代表的火电企业提供可借鉴的
创新管理方法、创新战略方案选择、创新生产技术引用等内容
关键词：电改；创新；方案MBA 学位论文 作者：郭志军 张掖电厂应对当前电力体制改革的创新策略研究
Ⅱ
Abstract
In March 2015, the document on further deepening the electric power reform (No.9 2015)
was jointly issued by the CPC Central Committee and the State Council, kicking off this round of
electric power system reform. It defines the focus and mission of this round of electric power
reform, especially on the construction of market-oriented trade environment and the price
regulation mechanisms. In regard of the general thought and principles, many problems should be
settled down as soon as possible for thermal power enterprises on how to improve management
innovation, adapting to new economic situation, conforming to the direction and requirements of
this reform, further speeding up the pace of industry structure adjustment, combining supply-side
structure reform.
This article selects the zhangye power plant in our province as the research object, through
qualitative and quantitative analysis method, theoretical analysis and practical combination, to
explore the zhangye power plant in the current electric power system reform and innovation
strategy in the transfer market environment research. First of all, from the Angle of strategic
innovation zhangye plant of comprehensive analysis and evaluation on the strategic positioning
and strategic thinking, put forward suitable for zhangye power plant development strategy of
innovative solutions. Then, from the point of marketing innovation, combined with internal and
external environment faced by zhangye power plant, the new market environment for the steady
development of zhangye power plant can marketing innovative solutions. In addition, the paper&39;s
research also represented by traditional energy of thermal power enterprise&39;s technology
innovation and process innovation has carried on the analysis and design, due to the limited to the
constraints of the theory and practice, this is closely related to the traditional thermal power
enterprise strategy, marketing, technology, process four aspects as the research object, has carried
on the analysis and design innovative research.
This research through the zhangye plant innovation strategy in the process of electric power
system reform in the current study, try to look for the new situation from the academic Angle
zhangye plant survival and the development direction, in the fierce competition in the market for
its competition and open up new development direction, in as well as represented by traditional
energy innovation management of thermal power enterprise provides referential method, choice of
innovation strategy, innovation, production technology reference, etc.
Key words: Electric Power Reform，Innovation，PlanMBA 学位论文 作者：郭志军 张掖电厂应对当前电力体制改革的创新策略研究
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目录
一、引言......1
(一)研究背景.......1
（二）研究问题和研究价值.........4
（三）研究思路与研究方法.........5
二、相关理论基础. 6
（一）战略创新理论.........6
（二）营销创新理论.........9
（三）技术创新理论.......12
（四）流程创新理论.......14
三、张掖电厂现状分析...16
（一）企业外部环境分析...........16
（二）企业内部现状分析...........20
四、张掖电厂创新方案设计.......24
（一）张掖电厂 S-W-O-T 分析...24
（二）战略创新方案.......24
（三）营销创新方案.......30
（四）技术创新方案.......33
（五）流程创新方案.......34
五、张掖电厂创新方案的实施...37
（一）战略创新方案实施过程...37
（二）营销创新方案实施过程...37
（三）技术创新方案实施过程...38
（四）流程创新方案实施过程...39
六、研究结论与研究展望...........40
参考文献....41
致谢42
作者简历....43MBA 学位论文 作者：郭志军 张掖电厂应对当前电力体制改革的创新策略研究一、引言
(一)研究背景
2015 年 3 月 15 日，党中央及中央政府联合下发《关于进一步深化电力体制
改革的若干意见》（本文简称为电改 9 号文），隔 13 年新一轮电改方案登上历史
舞台。新一轮电改的核心思想是，“三放开、一独立、一加强”， 继续实施政府
和企业的分离、发电厂和电网分离、主业和副业相分离，创建合理的电力体制架
构，逐步放松对电价的管控，在配售电领域鼓励社会资本的进入，降低对计划外
发电用电量的管控；全面提升电力交易组织的独立性，实施科学运行规划；进一
步加大区域范围内的电网投资建设，并加深研究符合我国实际状况的输电配电机
制；继续发挥政府的监管职能，加强电力规划，全面提升电力系统运行的安全性
和稳定性。（中发[2015]9 号文）
十二五期间，我省经济发展进一步转型升级，河西地区新能源装机容量不断
扩大，特别是陆上三峡国家级千万千瓦风电基地的建设，给甘肃乃至西北区域的
电力产出、销售、输送和市场交易都带来了更大的挑战，我省水、火、风能源结
构的不均衡发展，给电网调峰带来巨大压力。与此同时，新能源及可再生能源发
展得到政策面的大力扶持和鼓励，传统能源结构备受市场挤压，传统火电企业转
型发展迫在眉睫。火力发电企业面临日趋激烈的市场竞争的同时，设备利用小时
持续下滑，煤炭市场价格节节攀升，煤电联动机制受老百姓承受能力和政府巨大
压力的影响迟迟不能启动，火力发电企业保民生、控成本、增收益越来越难，生
产经营形势不断恶化，面临激烈的市场角逐和生死存亡的重大考验
[1]
笔者认为，新一轮电改方案重点突出，目标明确，满
。。。以上简介无排版格式，详细内容请下载查看
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