 ==>> 点击下载文档 |
作为云南本土的各个中小型私募基金管理公司的当务之急便是制定出科学合理
的发展战略,从而使公司在行业竞争中更好地生存和发展
本文以云南私募基金行业发展现状为背景,以ZY投资公司作为案例研究主
体,全文共分为六章:第一章介绍了选题背景、研究意义、文献综述、研宄方法
和技术路线;第二章对私募证券投资基金等概念的及特征作了界定和解释;第三
章对云南私募证券投资基金管理公司的外部竞争环境进行了详细分析,并运用
PEST宏观环境分析、波特的“五力竞争模型”等战略管理工具,从宏观环境、
中观行业环境以及微观竞争环境三个方面,对以ZY投资为代表的云南私募证券
投资基金管理公司所面临的外部环境进行全面系统的分析。明确了 ZY投资的自
身定位;第四章对ZY投资所处的内部环境进行了分析,包括其发展背景、经营
与业务能力、投资研究能力、公司品牌与企业文化,用SWOT分析方法详细分 .
析了公司的优势、劣势、可能的机会和面临的威胁,并利用SWOT矩阵进一步
做出当前公司的战略选择。第五章结合行业内优秀企业的发展轨迹与战略规划,
制定出了ZY投资具体的职能战略,为总体战略的施行提供了保障与依据。第六
章为全文做出了概括与总结并提出了进一步的努力方向
在研宄过程中,本文参阅了大量资料文献,结合实证与理论,为案例企业一
I
一ZY投资制定了既符合行业发展又适应区域环境的战略规划。作者期望通过本
研宄,不但为ZY投资管理公司的下一步发展提供指导,使公司在激烈的市场竞
争中取得一席之地,同时也希望本研宄能切实为云南本土的私募证券投资管理公
司提供借鉴,探索出一条适合云南省内的私募证券投资管理公司发展的战略道
路,更愿意看到本文的研宄能对私募基金行业的进步与发展起到积极地推进作
用
关键词:私募证券投资基金;基金管理公司;发展战略
II
Abstract
Abstract
In recent years, with the rapid development of Chinas economy, the residents&39;
income per capita and wealth are increasing gradually. Since the demand of asset
management is growing,the asset management industry in China is developing
rapidly. In 2013, after the new Fund Act announced that private funds would be
brought under its supervision^ the Private Fund Filing System has come into effect
since the February of 2014.Since then, private funds bade farewell to the savage
growth and entered a period of normative development. In the year of 2016,the
historical outburst of private funds was witnessed. It was the first time that private
funds exceeded public funds in terms of the subscribed scale. At present, due to the
short history of the private fimd industry,it is still necessary to conduct researches
regarding the development strategies of the private fimd industry. Moreover,there’s
no such research aiming at the private securities investment fund industry in Yunnan
Province. With a late start,relatively small scale and rapid change of asset
management industry, the private fund management companies in Yunnan Province
are facing both opportunities and challenges at the same time. The difficulty and
pressure they are facing are increasing, too. How to stand out from the herd in the
fierce competition and make a scientific development strategy are the top priorities for
the small and medium-sized private fund management companies in Yunnan
Province.
Based on the current situation of Yunnans private fund industry, with ZY
Investment Company as the main body of case study, this thesis has been divided into
six chapters. The first chapter introduces this researches background, significance,
literature review, and methodology. The second chapter explains and identifies the
concept and characteristics of the private securities investment fimd. The third chapter
analyzes the external competitive environment of the private fund management
companies in detail with strategic management tools such as PEST analysis,Porter’s
hi
Abstract
f,five competitive forces model. It offers an explicit positioning for ZY Investment
Company. The fourth chapter analyzes the internal environment of ZY Investment
Company, including: its background, management and operation ability5 investment
and research ability, corporate brand and corporate culture. The SWOT analysis
method has been applied to analyze this company＊s strengths, weaknesses, possible
opportunities and threats. Furthermore, the SWOT matrix has also been used to make
current strategic choices for this company. Through learning from the development
track and strategic planning of some outstanding enterprises in this industry, the fifth
chapter makes specific functional strategies for ZY Investment Company, which lays
a solid foundation for the implementation of overall strategies. The sixth chapter is a
summary of this research and provides further research recommendations.
In the duration of this research, the researcher made a strategic plan for the case
enterprise - ZY Investment Company by referring to a large amoxmt of materials and
literatures, and combining relevant practice and theory. The researcher hopes that the
result of this research is not only to provide a guidance for the further development of-
ZY Investment Company, but also to become the reference of strategy making for
Yunnan private securities investment management companies, which could improve
the development of the whole industry.
Key Words: Private Securities Investment Fund; Fund Management Company;
Development Strategy
IV
百录
第一章引言1.1课题的背景及研宄意义1.1.1选题的背景1.1.2研究的意义1.2国内外相关研宄动态及文献综述1.2.1私募基金行业研究1.2.2基金管理公司战略1.2.3文献回顾述评1.3 本文结构1.4研究方法和技术路线1.4.1研宄方法1.4.2技术路线第二章私募证券投资基金的概念2.1 概念 11
2.2私募证券投资基金的特征2.3私募证券投资基金的优势2.4私募证券投资基金的存在形式2.5私募基金行业前景分析2.6本章小结第三章ZY投资发展的外部环境分析3.1宏观环境分析3.1.1政治法律环境分析3.1.2经济环境分析3.1.3社会文化环境分析3.1.4技术环境分析3.2行业环境分析3.2.1我国私募证券投资基金行业发展现状V
3.2.2与美国私募基金行业比较3.2.3私募投资基金行业在云南的发展现状
21
3.2.4我国私募证券投资基金行业发展中存在的问题
22
3.3竞争环境分析
23
3.3.1潜在进入者分析
23
3.3.2替代产品或服务的威胁
23
3.3.3客户议价能力
24
3.3.4供应商议价能力
24
3.3.5行业现有竞争状况
25
第四章ZY投资的内部环境分析及战略选择
27
4.1 ZY投资发展历程
27
4.2 ZY投资的日常管理及经营运作
27
4.2.1组织结构
28
4.2.2ZY投资的主要业务
28
4.2.3ZY投资经营能力及风险控制能力分析
29
4.2.4ZY投资的投资研宄能力
30
4.2.5ZY投资的公司品牌与企业文化
30
4.3 ZY投资的SWOT分析
31
4.3.1 优势(Strength)
31
4.3.2 劣势(Weakness)
31
4.3.3 机会(Opportunity)
31
4.3.4 威胁(Threat)
32
4.3.5SWOT矩阵分析
33
4.4 本章小结
34
第五章ZY投资具体战略实施
36
5.1同行经营战略研宄
36
5.1.1案例企业战略分析
36
5.1.2 小结 38
5.2 ZY投资的战略规划
39
5.2.1ZY投资的愿景与使命
39
5.2.2 ZY投资的总体战略与职能战略
39
VI
5.3 ZY投资的战略实施保障措施
41
5.3.1产品投资战略的规划与实施
42
5.3.2市场营销战略的规划与实施
44
5.3.3人力资源战略的规划与实施
45
5.3.4企业文化战略的规划与实施
46
第六章结论与展望
49
参考文献 51
致谢 54
VII
第一章引言
笫一幸引古
1.1课题的背景及研究意义
1.1.1选题的背景
1.1.1.1私募基金行业背景
2013年,我国颁布了新《基金法》,对私募的管理正式有了管理依据,私
募基金备案制也于2014年2月正式开启。从此私募基金告别野蛮生长,进入规
范发展期。规范的私募基金行业是我国财富管理行业的新生力量,满足居民多元
化投融资需要,管理着大量社会财富,为资本市场健康发展、长期资本形成、服
务实体经济和国家创新创业战略提供了重要支持。两年来,私募基金登记备案和
自律管理制度得到行业和社会各界的广泛认同,私募基金行业发展迅速。截至
2016年底,已登记私募基金管理人17433家,已备案私募基金4.6万只,认缴规
模10万亿元(首次超过公募基金管理规模),实缴规模7.89万亿元,私募基金
行业的从业人员40.63万人。云南私募行业起步较晚,规模较小,已登记私募基
金管理人78家,已备案私募基金114只,实缴规模481亿元,云南私募基金管
理公司虽然有着未开发市场的机会优势,但同样面临着不小的挑战,需要不断的
突破重重的困难与压力,现阶段云南各个中小型私募基金管理公司的当务之急便
是通过制定出科学合理的发展战略,使公司在行业竞争中更好地生存和得到良性
地发展
1.1.1.2案例公司背景
云南ZY投资管理有限公司(以下简称“ZY投资”)于2015年5月在昆明
成立,注册资本为5000万元,主要股东由金融、证券、企业界资
。。。以上简介无排版格式，详细内容请下载查看
