吉林省 Y 物流公司正式成立于 2015 年，以吉林省内物流业务为主，主要的业务范
围包括运输、仓储业务、包装、冷链运输业务等，是一家综合服务型物流公司。公司
总部设在吉林省长春市，企业仓储面 5000 平米，企业自有车辆 100 部，员工百余人
本文以战略管理理论、SWOT 理论和波士顿矩阵等相关理论为指导，通过分析 Y
物流公司的外部环境、内部资源，归纳出当前 Y 公司发展过程中所存在的优势、劣势、
机会与威胁等因素，并根据这些分析对 Y 物流公司的未来发展战略做以研究，并据此
分析对 Y 物流公司的发展提出综合发展战略建议
本文为 Y 物流公司制定出长期发展目标：以信息技术的全面应用为出发点，提升
Y 公司物流信息化建设；同时，以公司现有的客户资源及信息技术为依托，拓展现有
客户群，丰富公司的业务项目，以多元化、信息化的服务理念确保 Y 公司战略规划具
有良好的可操作性与前瞻性
同时，本文还阐释了 Y 公司的未来战略重点是：建立同行业联盟、完善信息统建
设、引进专业人才、注重服务创新、塑造品牌形象、培养企业文化、提高管理水平
在竞争策略选择上也明确了 Y 公司的未来发展策略主要应从以下几个方面入手：明确
市场定位、加强信息化建设、提升服务能力、加强人才建设
关键词：
Y 物流公司，SWOT 理论，发展战略Abstract
III
Abstract
A Research on the Strategies of Y Logistics Company
After 2000, the industrialization of our country has entered a crucial period. The division
of labor in society has been gradually refined and the level of customer demand has been
constantly increasing. These changes require that the logistics industry needs to be further
refined and specialized, and can be subdivided into three categories: cold chain logistics,
agricultural logistics, supermarkets distribution, home appliance logistics, automotive
logistics, steel logistics, book logistics and other professional logistics market is gradually
emerging, has become an important part of the logistics industry.
Jilin Y Logistics Co., Ltd. was formally established in 2015 and mainly focuses on the
logistics business in Jilin Province. Its main businesses include transportation, warehousing,
packaging and cold chain transportation business. It is an integrated service logistics
company. The company is headquartered in Changchun City, Jilin Province, 5, 000 square
meters of warehousing enterprises, enterprises owned vehicles 100, more than 100
employees.
Based on the theories of strategic management theory, SWOT theory and Boston matrix,
this paper analyzes the external environment and internal resources of Y Logistics Company,
summarizes the advantages, disadvantages, opportunities and threats existing in the current
Y company development process. According to these analyzes, this paper studies the future
development strategy of Y Logistics Company and analyzes the suggestions of the
comprehensive development strategy for the development of Y Logistics Company.
This article for the Y logistics company to develop a long-sighted development goals: the
full application of information technology as a starting point to enhance Y company logistics
information construction and at the same time, the company&39;s existing customer resources
and information technology as the basis, expand existing customer base, enrich the
company&39;s business projects to diversify the information service concept to ensure that Y
company&39;s strategic planning has good operability and forward-looking.
At the same time, this article also illustrates Y company&39;s future strategic focus is to
establish the same industry alliance, improve the information system construction, the
introduction of professionals, pay attention to service innovation, shaping the brand image,
cultivate the corporate culture and improve the management level. In the choice of吉林大学硕士学位论文
IV
competitive strategy also made clear Y company&39;s future development strategy should
mainly start with the following aspects: a clear market positioning, information technology
to enhance and enhance service capabilities, and strengthening the building of qualified
personnel.
Keywords:
Y Logistics Company, SWOT theory, Development strategy目 录
V
目 录
第 1 章 绪论......1
1.1 研究背景..1
1.1.1 Y 公司简介....1
1.1.2 Y 公司业务发展模式1
1.1.3 Y 公司业务范围........2
1.2 研究目的..2
1.3 研究意义..2
1.3.1 理论意义........2
1.3.2 实践意义........2
1.4 研究方法..3
1.5 相关理论基础......3
1.5.1 SWOT 分析法 ...........3
1.5.2 战略管理理论3
1.5.3 波士顿矩阵理论........3
1.5.4 回归方法原理4
1.5.5 战略地位与行动评估矩阵....5
1.6 研究内容与结构安排......5
第 2 章 Y 公司发展现状及 SWOT 分析........8
2.1 Y 公司发展状况..8
2.1.1 人员状况........8
2.1.2 主营业务........8
2.2 Y 物流公司外部环境分析..........9
2.2.1 宏观经济环境9吉林大学硕士学位论文
VI
2.2.2 政策及法律环境......10
2.2.3 技术环境分析..........10
2.3 Y 公司的 SWOT 分析 ..10
2.3.1 优势(S)分析 ...........10
2.3.2 劣势(W)分析 ........... 11
2.3.3 机会(O)分析 12
2.3.4 威胁(T)分析 13
2.4 Y 公司战略备选方案选择........14
2.4.1 SO 战略 .......15
2.4.2 WO 战略....
。。。以上简介无排版格式，详细内容请下载查看
==>>