建设智慧城市，是提高我国城镇化质量、推进城市生产生活和管理方式创新
的重要举措，受到中央和社会各方面的重视。但由于信息技术等方面的制约，智
慧型城市的建设工作主要存在着投入大、建设周期长、设计方面广等问题。对绝
大部分人而言，“智慧型城市”是信息化社会下兴起的全新概念，对此认识不足，
缺乏相关经验。总之，国内的智慧型城市建设工作仍然处于探索阶段，加上相关
信息产业建设不足，不能有效整合社会各方资源。从而造成智慧城市建设工作无
法持续性进行，所以智慧型城市的商业模式优化设计是企业在市场经济条件下保
持竞争力的长期发展战略
美好明天是国家高新技术企业、作为研究具有中国特色的智慧城市平台技术
企业，因为企业的商业模式单一化，在美好明天发展过程中出现资金流动性差，
投入大，涉及主体多，融资难，项目的合作机制不灵活等问题，企业发展逐步步
入停滞阶段。为解决公司商业模式单一的问题，本文首先通过对国内外智慧型城
市建设过程中的相关经验进行了总结和研究，为后续商业模式优化研究工作做好
准备。其次运用 PEST 分析模型及上市公司实证分析法对美好明天内外部环境、
技术能力、自有产品、资源能力、营销渠道及盈利模式等企业自身优劣势进行调
查研究，深入剖析美好明天现有商业模式的主要问题，接着，在充分了解企业商
业模式情况的前提下，通过对公司员工进行问卷调查和高管的深度访谈形式，对
公司商业模式的问题及优化情况展开了全面的调查，最后通过对各项数据的研究
和分析，认为美好明天公司当前在商业模式上所存在的最重要问题为：盈利模式、
技术创新及融资渠道
最终，通过对美好明天公司的全景规划，优化设计美好明天公司在智慧城市
下的商业模式，并通过引入 PPP 模式的相关理论提出了商业模式优化的总体思路、
具体措施和保障策略，为美好明天公司管理和商业模式优化贡献了学术依据
关键词：高新技术企业；商业模式；智慧城市；优化策略MBA 学位论文 作者：徐辰晨 美好明天科技股份有限公司商业模式优化研究
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Abstract
Following the rapid development of information technology, urbanisation in China is
advancing towards the phase of smart cities. It has been less than five years since the introduction
to the concept of smart cities and experimental cities are now all over the country. Judging from a
legal perspective of the industry development, along with the national economic development and
the improved rate of urbanisation in China, the country will be in an extended period of fast-paced
smart city development both in the present and future.
However, the construction of smart cities demands features such as ‘long cycles, large
investments, complex systems, (and) involves many parts’. As smart cities are a new concept,
builders generally lack previous experiences they can draw upon, thus in practice, China’s smart
city construction is still in its infancy.
Furthermore, the business models are not yet mature and profit models are relatively simple,
making it infeasible to integrate social resources effectively. Hence, sustainable smart city
constructions and operation service models cannot be created due to these factors combined. The
design and optimization of smart city business models is therefore a long-term strategy for
businesses to stay competitive in a market economy.
‘Bright Future’ is a national high-technology enterprise that has served as a research tool for
smart city platforms with Chinese characteristics. However, its services are now only limited to
those related to business models and the development of the business is also slowly entering the
stagnation phase.
This paper will first conduct an in-depth research and analysis on typical research findings on
the issues around both domestic and international smart city business models. This will lay a
theoretical foundation for the research of the ‘Bright Future’ business model. Secondly, a PEST
analysis and an empirical analysis of listed companies will be performed on Bright Future’s
internal and external environment, technical ability, products, resources, marketing channels,
profit model and business model. Analysis of advantages and disadvantages of Bright Future’s
the existing business model.
Thirdly, we use depth interview by questionnaire to employees and executives of the depth
interviews and The Bright Future’s business model issues and optimization of a special survey. A
objective and real survey data based statistics, analyzed the business model of the Bright Future’s
main problems are: profit model, technological innovation and financing approach.
Then, in accordance with the survey results, an optimal design of Bright Future&39;s smart city
business model will be produced, and by introducing relevant theories of the smart city PPP model,MBA 学位论文 作者：徐辰晨 美好明天科技股份有限公司商业模式优化研究
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this paper will also put forward general ideas of business model optimizations and the
corresponding countermeasures, providing academic evidence to Bright Future’s corporate
management and business model optimization.
Key words: High-technology enterprises; business model; smart city;
Optimization StrategyMBA 学位论文 作者：徐辰晨 美好明天科技股份有限公司商业模式优化研究
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目录
中文摘要
··
Ⅰ
Abstract
··
Ⅱ
一、绪论.1
（一）研究背景与意义.....1
（二）研究思路与方法.....3
（三）研究内容与创新.....5
二、相关理论综述....7
（一）国外研究现状..........7
（二）国内研究现状........10
（三）研究现状评述........12
三、深圳美好明天公司内外部环境分析..14
（一）公司简介.....14
（二）公司经营现状........15
（三）外部环境分析........16
（四）SWOT 分析....21
四、美好明天现有商业模式运营状况调查研究及结果分析........30
（一）调查方案设计........30
（二）问卷调查数据分析...........32
（三）深度访谈数据分析...........39
（四）调查结论.....42
五、美好明天商业模式优化思路与措施..44
（一）公司智慧城市全景规划 .44
（二）基本思路........
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