本文选择国有大型制造业企业——重庆建设摩托股份有限公司作为研究样
本，重点分析了当前国有企业在企业文化建设方面存在的突出问题及成因分析，
并试图从产品、渠道、技术之外的因素探寻当前部分国有企业经营不善、陷入困
境的深层次原因及解决办法。本文首先主要着重介绍了论文选题的背景，研究对
象的理论意义及现实意义，以及当前国内外对企业文化理论的研究现状及研究成
果分析。其次，对企业文化的相关理论进行了简单描述，包括企业文化的定义、
企业文化的层次与要素、以及企业文化的特征与功能等等。再次，介绍了重庆建
设摩托股份有限公司的基本概况及企业文化建设的现状和存在的主要问题。再其
次，从国有企业文化属性、内部环境、外部环境等方面影响因素入手，对重庆建
设摩托股份有限公司企业文化建设存在问题的成因进行了详细分析，努力探寻企
业在文化建设方面存在问题的症结。最后，详细论述了企业文化建设的目标及路
径，并对重庆建设摩托股份有限公司企业文化建设的重构与实施提出了自己的观
点和看法
关键词：国有企业文化；制造业；重庆建设摩托股份有限公司II
ABSTRACT
Manufacturing industry is the main body of the real economy, which occupies a
large proportion in the national economy. Strong manufacturing industry is a national
prosperity and prosperity of the important guarantee. In May 2015, the State Council
issued the Chinese manufacturing 2025, clearly put forward to around 2025, China
entered the world manufacturing powers, around 2035, and strive to make the overall
level of China&39;s manufacturing industry reached the middle ranks of the world&39;s
manufacturing power, and strive to 2050, namely the founding one hundred years, the
manufacturing industry of our country comprehensive the strength in the world. The
enterprise culture is the soft power, is the soul of an enterprise, compared with
capital, technology, channels etc. these hardware conditions, the future development
trend of enterprise culture can decide the enterprise, can even decide the enterprise of
vital importance. A good corporate culture, can make up for its weakness in the
hardware conditions, to maximize the potential to tap the potential of employees, to
win the trust of the market, get rid of the development bottleneck and achieve
business growth. Study on enterprise culture began in the last century, the beginning
of the 80s, the theory was introduced into China at the end of 80s, after thirty years of
development and practice, theoretical circles and enterprises on the enterprise culture
awareness of the importance of clarity, the study on corporate culture is more
thorough, the related theoretical research achievements have been gradually
transformed into the development achievements of enterprises.
This choice of large state-owned manufacturing enterprises in Chongqing to
build motor Limited by Share Ltd as research sample, analyze problems existing in
the enterprise culture construction for the state-owned enterprises and the causes, and
attempts to factors outside products, channels, technology to explore the deep-seated
reasons of poor management of state-owned enterprises, the current predicament and
solutions. Firstly, this paper mainly introduces the background of the topic, the
theoretical significance and significance of the research object, as well as the current
situation of domestic and foreign research on corporate culture theory and the analysis
of the research results. Secondly, expounds the concept of corporate culture, the mainIII
features of the main features, the state-owned enterprise culture of private enterprise
culture, and analyzes the similarities between state-owned enterprises and
private.enterprise culture and different points. Thirdly, this paper introduces the basic
situation of Chongqing motor Limited by Share Ltd and the present situation and main
problems of enterprise culture construction. Secondly, starting from the factors of
state-owned enterprise culture attribute, internal and external environment and other
factors, the causes of the problems of construction of Chongqing motorcycle Limited
by Share Ltd enterprise culture construction are analyzed in detail, and strive to
explore the problems in cultural construction enterprise&39;s problem. Finally, the paper
discusses the goal and path of the enterprise culture construction, and puts forward her
own views and ideas on the reconstruction and implementation of the enterprise
culture construction of Chongqing construction Limited by Share Ltd.
Key words: State owned enterprises culture；manufacturing industry；
Chongqing construction motorcycle Limited by Share Ltd目录
摘要.....I
ABSTRACT..... II
第1章绪论.....1
1.1研究背景和研究意义..1
1.1.1研究背景.1
1.1.2理论意义及现实意义....2
1.2国内外企业文化研究现状......2
1.2.1国外企业文化研究现状2
1.2.2国内企业文化研究现状.4
1.3研究内容和研究框架..5
1.3.1研究内容.5
1.3.2研究框架5
1.4研究方法和创新之处..6
1.4.1研究方法6
1.4.2论文创新之处....6
第2章相关理论概述.7
2.1企业文化概述..7
2.2企业文化的层次与要素..........8
2.2.1企业文化的层次8
2.2.2企业文化的要素9
2.3企业文化的特征与功能........10
2.3.1企业文化的特征..........10
2.3.2企业文化的功能..........11
第3章重庆建设摩托股份有限公司企业文化建设现状...13
3.1重庆建设摩托股份有限公司概况....13
3.2重庆建设摩托股份有限公司企业文化建设的基本情况....14
3.2.1精神文化方面..14
3.2.2制度文化方面....
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