晋江陶瓷产业的发展方式为粗放型的增长方式，主要表现为“高能耗、高
污染、低效益”的特点，在发展中出现了产品附加值低、产品成本攀升、品牌
建设缺失、自主创新能力弱、环境污染重等问题，这些都将对晋江陶瓷产业的
可持续发展造成一定的阻碍。晋江陶瓷产业面对发展瓶颈，要获得优化升级和
可持续发展，就要通过产业的载体建设、结构调整和环境优化，使产业从产值
规模型转变为品质效益型、从品质效益型转变为品牌价值型
基于以上所述，本文首先梳理了产业发展的相关理论，对其内涵进行界定，
并介绍了产业发展模式。其次，简要介绍晋江陶瓷产业的起步、初级发展和高
速发展历程，研究分析产业发展呈现的产品结构多元化、生产方式规范化、营
销方式多元化等现状特点，看到晋江陶瓷产业虽然在营销、产品、市场、技术
等方面存在一定的优势，但也面临着成本快速攀升、无序竞争严重、自主品牌
缺失、创新能力缺乏、扶持力度偏弱等发展瓶颈。针对存在的问题，并借鉴其
他地区陶瓷产业发展和转型升级的经验，本着产业品牌、技术创新、“两个市
场”、循环经济的原则，通过产业延伸、产业融合、产业生态的发展方式，围
绕节能减排、创新、做大做强的发展思路，把全面提高产业发展质量和效益作
为目标，提出产业发展的对策建议，要倡导技术创新、坚持扶优扶强、实施品
牌人才战略、推动营销创新、发展陶瓷文化和循环经济，并在政策服务、财政
金融、行业协会等方面给予一定的保障，进一步推动晋江陶瓷产业发展
最后，希望本文提出的对策和建议，能为晋江陶瓷产业的可持续发展和优
化升级提供借鉴
关键词：晋江 陶瓷产业 发展策略III
Abstract
As one of the five traditional pillar industries, the ceramics industry in
Jinjiang is the oldest traditional industry with a certain scale and efficiency
since Reform and Opening Policy. But in recent years in the face of
increasingly fierce market competition and the pressure of energy saving and
emission reduction, the industrial advantage is no longer prominent, and eager
to get rid of the plight by innovation and development in achieving a new leap
in the development of industry.
The development of the ceramics industry in Jinjiang presents the features
of extensive high energy consumption, high pollution and low efficiency
growth. In the further development process, problems of the ceramics industry
are existed regarding to low value-added products, low product cost, lack of
brand building, weak capability of independent innovation and serious
environment pollution and so on. All these problems are not conducive to the
sustainable development of the ceramics industry in Jinjiang. Facing the
bottleneck of development, the industry can build the industrial carrier, adjust
industrial structure, optimize the industrial environment, change from the
production scale to quality benefit type, change from the quality benefit type
to brand value, realize the optimization and upgrading of industry and
sustainable development.
In view of the above situations, the first part of this paper is the illustration
of the relevant theories about industrial development, and defines the concept
of industrial development, introduces the ways of industrial development. The
second part is devoted to the introduction of the ceramics industry started,
primary development and high-speed development, researching and analyzing
industry development and the product structure diversification, production
standardization, diversification of marketing present situation characteristic,
the ceramic industry has some advantages in marketing, products, market,
technology and other aspects. However, the ceramics industry also meets theIV
development bottleneck of the cost rise rapidly, serious disorderly
competition, lacking of independent brands, the lack of innovation capability
and support weakly. As to the existing problems, the countermeasures and
suggestions of industrial development are put forwarded by learning from the
upgrade and transformation experience of the ceramics industry in other
regions, follow the principles of industry brand, technological innovation,
two markets and circular economy, through the extension development, the
fusion development and ecological development of ceramics industry, focus
on the development goal of improvement in the ceramics industry quality and
efficiency to make the industry more innovative, competitive and stronger.
This paper offers the development strategy of promoting technological
innovation, the priority of development for industry, implementation of brand
marketing innovation, talent strategy, promotion of the development of
ceramic culture and circular economy, and giving some protection in terms of
policy service, financial and administrative services, to further promote the
ceramic industrial development.
Finally, we hope that this paper can provide reference for the sustainable
development and optimization of the ceramics industry in Jinjiang.
Keywords:：Jinjiang Ceramics industry Development strategyV
目 录
第 1 章 绪论 .......1
1.1 研究背景及意义...........1
1.1.1 研究背景 1
1.1.2 研究意义 1
1.2 研究思路和方法...........2
1.2.1 研究思路 2
1.2.2 研究方法 2
1.3 研究内容和特色...........3
1.3.1 研究内容 3
1.3.2 研究特色 5
第 2 章 产业发展概述与理论基础 .6
2.1 产业发展概述.6
2.1.1 产业发展的内涵 ......6
2.1.2 产业发展趋势综述 ....6
2.2 产业发展的相关理论.......8
2.2.1 产业生命周期理论 ....8
2.2.2 可持续发展理论 ......9
2.2.3 产业结构优化理论 ...10
2.2.4 产业转型理论 .......10
2.2.5 创新理论 ...........11
2.3 产业发展的模式..........12
2.3.1 产业延伸模式 .......12
2.3.2 产业融合模式 .......12
2.3.3 产业生态模式 .......13
第 3 章 晋江陶瓷产业发展现状与问题分析 ....15
3.1 晋江产业发展情况分析....15
3.1.1 晋江产业发展阶段分析 ...........16VI
3.1.2 晋江企业经济成分与规模类型分析 .17
3.2 晋江陶瓷产业的发展历程..18
3.2.1 晋江陶瓷产业的分布概况 .........19
3.2.2 晋江陶瓷产业发展特征 ...........20
3.3 陶瓷产业发展经验借鉴....21
3.3.1 福建德化：创新与艺术共引产业升级 ...........21
3.3.2 广东潮州：节能减排转型升级 .....22
3.3.3 日本：现代化经营管理 ...........23
3.4 晋江陶瓷产业发展的优势及存在的问题..24
3.4.1 晋江陶瓷产业的发展优势 .........24
3.4.2 晋江陶瓷产业存在的问题 .........26
第 4 章 晋江陶瓷产业发展的总体构想 ........29
4.1 晋江陶瓷产业的发展目标..29
4.1.1 晋江陶瓷产业发展的主要目标 .....29
4.1.2 晋江陶瓷产业的发展原则 .........30
4.2 晋江陶瓷产业的发展方式..30
4.2.1 产业延伸发展方式 ...31
4.2.2 产业融合发展方式 ...31
4.2.3 产业生态发展方式 ...32
第 5 章 晋江陶瓷产业发展的对策建议与保障措施 ..........33
5.1 晋江陶瓷产业发展的对策建议..........33
5.1.1 加大技改力度，倡导技术创新 .....33
5.1.2 坚持扶优扶强，培育龙头企业 .....35
5.1.3 实施人才战略，提升品牌附加值 ...36
5.1.4 完善产业平台，推动营销创新 .....38
5.1.5 发展陶瓷文化，促进转型升级 .....40
5.1.6 发展循环经济，实现持续发展
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