摘要
自改革开放以来，中国经济借助于巨大的人口红利和审时度势地加入世界贸易组
织，已经取得举世瞩目的经济发展成就，而对外贸易在其中扮演了十分重要的角色。巨
额外汇储备的积累、利用外资的庞大体量以及“世界工厂”称号的广泛认同，都是对外
贸易积累的成果，而纺织业则在其中占有相当重要的地位。在当前世界经济低迷和“逆
全球化”潮流的背景下，贸易保护主义具有抬头的趋势，纺织业出口将面对严峻的新形
势。
创立于 1993 年的西安高德公司，作为陕西省的民营纺织生产型龙头企业，在西北
地区的纺织品进出口行业中具有广泛影响，但新的形势下高德公司纺织品的对外出口贸
易面临汇率风险、绿色壁垒等方面的多种挑战，本研究将以西安高德公司的纺织品出口
贸易为研究对象，拟在综合对中国纺织品贸易现状、高德公司内外部经营现状以及国际
市场的多方位分析，就西安高德公司纺织品的对外贸易策略进行了研究。首先对中国纺
织企业对外贸易的现状及遇到的绿色壁垒问题进行了分析，接着具体分析了西安高德公
司纺织品对外贸易的现状，并做了 SWOT 分析，最后对高德公司纺织品出口贸易的策
略从应对贸易壁垒、创新贸易模式以及努力方向和具体对策建议。
关键词：纺织生产企业；民营企业；对外贸易；策略RESEARCH ON FOREIGN TRADE STRATEGY OF
GAO DE COMPANY
ABSTRACT
Since the reform and opening up, the Chinese economy has benefited from the huge
population dividend and the size of the times to join the World Trade Organization, has made
remarkable achievements in economic development, and foreign trade in which played a very
important role. The accumulation of huge foreign exchange reserves, the huge volume of
foreign capital utilization and the "world factory" widely recognized, are the result of foreign
trade accumulation, while the textile industry in which occupies a very important position. In
the context of the current world economic downturn and the "anti-globalization" trend, trade
protectionism has a tendency to rise, and textile exports will face a severe new situation.
Xi&39;an Gaode company, which is founded in 1993, as a private textile production
enterprises in Shaanxi Province, in the northwest region of the textile import and export
industry has a wide range of influence, but the new situation of high German textile export
trade risks facing the exchange rate , Green barriers and other aspects of the challenges, this
study will be Xi&39;an high German textile export trade as the object of study, to be integrated in
the status of China&39;s textile trade, high German internal and external operations and
international market multi-directional analysis, The foreign trade strategy of Xi&39;an high
German company&39;s textile was studied. Firstly, the status quo of China&39;s textile enterprises&39;
foreign trade and the problems of green barriers are analyzed. Then, the status quo of foreign
trade of textile products in Xi&39;an Gaode is analyzed concretely, and SWOT analysis is done.
Finally, the strategy of exporting trade of high-German textile products From dealing with
trade barriers, innovative trade patterns and efforts to the direction and specific
countermeasures.
KEY WORDS：textile enterprise, private enterprise, The ministry of foreign trade, strategy目 录
第一章 绪论.................................................................................................................... 1
1.1 研究背景 .............................................................................................................. 1
1.2 研究目的和意义 .................................................................................................. 2
1.2.1 研究目的..................................................................................................... 2
1.2.2.研究意义...................................................................................................... 2
1.3 国内外研究动态 .................................................................................................. 2
1.3.1 国外研究动态............................................................................................. 2
1.3.2 国内研究动态............................................................................................. 3
1.4 研究思路和方法 .................................................................................................. 4
1.4.1 研究思路..................................................................................................... 4
1.4.2 研究方法..................................................................................................... 5
第二章 西安高德公司纺织品对外贸易现状................................................................ 7
2.1 中国纺织企业当前对外贸易现状 ...................................................................... 7
2.1.1 欧洲市场..................................................................................................... 7
2.1.2 美国市场..................................................................................................... 8
2.1.3 日本市场..................................................................................................... 8
2.1.4 东盟市场..................................................................................................... 9
2.2 中国纺织企业外贸中面临的绿色壁垒 .............................................................. 9
2.2.1 绿色壁垒的含义......................................................................................... 9
2.2.2 国际贸易中常见的绿色壁垒形式............................................................. 9
2.2.3 中国纺织业外贸中遇到的绿色壁垒....................................................... 10
2.3 高德公司纺织品出口的内外部情况 ................................................................ 11
2.3.1 高德公司纺织品出口情况....................................................................... 11
2.3.2 高德公司内部人员分析........................................................................... 11
2.3.3 高德公司经营成本分析...............................