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MBA论文_中国铁路物资哈尔滨物流有限公司发展战略研究(57页)

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更新时间:2015/7/18(发布于黑龙江)

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文本描述
- I -
摘 要
中国的物流企业作为社会商品交流中的一个不可或缺的重要环节,是推
动社会发展的重要动力之一。当前如何优化物流企业的经营,解决其经营发
展当中所面临的诸多难题已经成为我国经济发展当中所必须克服的主要问
题。中国铁路物资哈尔滨物流有限公司作为一家老的国营企业,是一家亟需
进行战略设计与规划的企业,因此为其制定相应的完善的战略规划具有相当
的示范意义。

本文结合作者在企业中工作经历,以中国铁路物资哈尔滨物流有限公司
的总体发展情况为基础,结合企业和周边地区的实际情况,借鉴国内外同类
企业的经营经验,以经济学、管理学理论为基础,运用 SWOT 矩阵分析中国
铁路物资哈尔滨物流有限公司的优劣势、机会与威胁的分析,得出了中国铁
路物资哈尔滨物流有限公司目前管理方法与组织结构都与现代国内外先进物
流企业存在差距,同时找到了中国铁路物资哈尔滨物流有限公司具有的地缘
以及融资、固有资源的优势,在此基础上提出了中国铁路物资哈尔滨物流有
限公司的发展战略与规划-围绕铁路产业综合服务和钢铁贸易两条核心业务
主线,搭建资本市场与金融产业双平台,通过实业和金融投资形成对产业链
关键节点的控制,努力创建贸工融一体化的战略发展模式。并提出了相应的
保障措施—加强基础物流业务、搞好管理创新、完善人力资源体系、建设企
业文化等措施。

关键词:企业战略规划;供应链一体化;中国铁物哈物流
Abstract
China's logistics enterprises as commodity exchange is an indispensable
important link, is one of the important motive force of promoting the
development of society. How to optimize the logistics business, the business
development faces many problems in China's economic development has become
the main problem that must be overcome. China Railway Materials Harbin
Logistics Company Limited as an old state-owned enterprises, is an urgent need
of strategic design and planning of enterprises, so as to formulate the
corresponding sound strategic planning with considerable significance.
The author of this paper in the enterprise work experience, in order to
China Railway Materials Harbin Logistics Company Limited 's overall
development as the basis, combined with the enterprise and the surrounding area
actual situation, draw lessons from the domestic and foreign similar management
experience of enterprise, with economics, management science theory as the
foundation, using the SWOT matrix analysis of China Railway Materials
Harbin Logistics Company Limited of the advantages and disadvantages,
opportunities and threats analysis of the technical, logistics center in Harbin at
present the management and organization structure and modern domestic and
foreign advanced logistics enterprises exist difference, at the same time found
China Railway Materials Harbin Logistics Company Limited in Harbin has a
geographical and financing, natural resources, put forward on this foundation
China Railway Materials Harbin Logistics Company Limited development
strategy and Planning - on the railway industry integrated services and iron and
steel trade two core business lines, build capital market and financial industry
double platform, through the industrial and financial investment in the form of
the industrial chain of key nodes control, and strive to create a trade financial
integration strategy development model.
Key words: enterprise strategy and planning, value-chain integration, China
Railway Materials Harbin Logistics Company Limited