摘 要
随着经济的发展和人民生活水平的提高，国民对居住条件的要求也在发生着
变化。过去以实用性为主，现在关注装饰的美观性、科学性、节能环保性等，同
时也对建筑内外墙装饰保温所使用的材料提出了更高的要求。针对这种市场需
求，国内许多装饰保温材料厂商都在下大力气对新型装饰保温材料进行研究和开
发，以期抢先占领市场。

本文以湖北卓宝建筑节能科技有限公司的市场发展战略为研究对象，运用
SWOT 和 PEST 的分析法,分析公司目前所面临的内外部环境、在行业内的竞争能
力、所面临的机遇和威胁以及内部优、劣势的基础上，对湖北卓宝建筑节能科技
有限公司的市场发展战略提出了可行性建议和策略。

本文对湖北卓宝建筑节能科技有限公司目前的现状与未来的发展进行了深入
的分析。根据公司的发展目标，对市场发展战略提供了有益建议：确定以市场为
导向，以客户为中心，全方位满足客户需求的发展方向。

关键词：湖北卓宝；发展战略；企业竞争力

Abstract
With the development of economy and the improvement of people's living
standards, the requirements for living conditions are also changing. In the past, the
decoration is focus on the practicability, but in nowadays, people pay more attention to
the beauty, scientific, energy conservation and environmental protection, etc., and at the
same time, the requirements to materials for external and internal decoration gets higher.
For this kind of market demands, many domestic manufacturers do the research and
development in the new-style of thermal insulation material, in order to occupy the
market.
This paper takes the market development strategy as the research object of Hubei
Joaboa Technology co., LTD. Doing the SWOT and PEST analysis, which includes the
company’s internal and external environment, industry competition ability, facing the
opportunities and threats as well as the internal advantages and disadvantages. The
feasible suggestions and strategies of Hubei Joaboa Technology co., LTD. will be put
forward.
This paper carried on the thorough analysis on the present situation and future
development of Hubei Joaboa Technology co., LTD. According to the company's
development goal, it provides the useful advice for the market development strategy:
take the market as the guidance, take the customer as the main consideration, give
comprehensive developing direction to meet customer demands.
Key worlds: Hubei Joaboa Technology; developing strategy; competitiveness