KL公司目前进行的关系营销中存在的问题以及如何克服与解决当前面临的种种困难与
问题提出了建议。民营企业作为中国经济发展中新的引擎,本文旨在帮助本土汽配企业
形成自己独特的关系营销策略,创造竞争优势,走出一条切实可行的适合中小汽配企业
发展的成功之路。
关键字:汽车零部件;关系营销;喷油器;
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华东理工大学硕士学位论文
Relationship marketing Strategic for Fuel injectors in Company KL
Abstract
The automotive industry as a pillar industry of national econnomy,It's developing
leveland scale have become an important sign for measure of a country's comprehensive
strength.The value of auto parts in the automotive industry forms the basis of automobile
industry, The stronger automobile parts industry is, The stronger automobile industry is.At
present, The country has formed a new understanding of the status of China's auto industry
and auto parts in economy and enacts relevent preferential policy.
With more and more serious problem of energy and environment,The state introduce
Strictly the motor vehicle emission standards, The development of eletronic fuel injection
is adapted to the needs of adjustment of policy on automobile environmental protection and
energy conservation,In the face of the slowdown in auto industry globalization and market
growth, Enterprises have regarded auto parts as industrial products marketing. It is the
urgent question that auto parts enterprises must think about and solve how to be a good
marketing under the new situation.
Depending on the marketing fundamental theory and the company's internal and external
environment, The essay uses SWOT model to sum up the company's strengths, weaknesses
and opportunities and threats and to give a series preliminary countermeasures. Private
enterprises have played a crucial roal in china's economic development,The purpose of this
paper is to help the local auto parts enterprises to form their own unique relationship
marketing strategy and to create competitive advantage and to find a successful road of
development that is practicable and suitable for small and medium auto parts enterprises.
Keywords: relationship marketing, Automobile spare part, Fuel injectors