中文摘要
中国经济和社会的发展，使中国企业面临着前所未有的机遇和挑战。求新、
求变，成为企业发展过程必不可少的基本功能。适者生存，优胜劣汰是自然界的
生存法则，也是企业在激烈的市场竞争中所面临的严峻考验
现代的民营企业，特别是处于市场高度竞争中的中小民营企业，其能否生存
和发展的前提是在管理过程中创新意识的不断加强和提高。创新是企业发展的动
力，是一切管理工作的核心内容，只有创新才能使企业获得良好的经济效益，只
有创新才能使企业在激烈的行业竞争中立足
本文以 HJX 公司这个仅有十多年发展历史的中小民营企业作为研究对象，揭
示企业发展过程中管理的一些不足之处，并提出具有建设性和实效性的创新对策
通过对企业组织建设的有效性对组织管理的促进作用；企业文化建设对组织内部
凝聚力的提升；企业人力资源管理对组织内部积极因素的激发；企业营销模式的
创新对企业效益的提升等角度进行论述，指出 HJX 公司的管理创新是必要的和紧
迫的。只有立足于创新，HJX 公司才能在行业的竞争中处于领先，才能实现自己
的战略目标，才能创造出更好的经济效益和社会效益
本文的论述有成功的创新点，也有还待完善的地方。但是对于作为中小民营
企业的 HJX 公司来说，走出创新这一步，无论成功和失败都将会为企业的未来发
展起到借鉴的作用
关键词：中小民营企业；管理创新；组织创新；企业文化创新；营销模式创
新
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Abstract
With economic and social development of China, Enterprises of china are facing
unprecedented opportunities and challenges. To innovation and change became the
indispensable basic-functions for development process of the enterprise. The survival of
the fittest and Superior bad discard is the survival of nature law, also the enterprise is
facing serious test in the fierce competition of the market.
The modern private enterprises, especially that small and medium private
enterprises in a highly competitive market, Survival and development is the premise of
in the management process innovation consciousness constantly strengthen and improve.
Innovation is the power for the development of the enterprise, is the core content of all
management work, only innovation to make enterprise for good economic benefit, only
to make the enterprise innovation in the fierce competition in the industry based on.
This article HJX company that only ten years the history of the development of
small and medium-sized private enterprises as the research object, this article reveals
the process of enterprise development management of some of the deficiencies, and put
forward the constructive and the actual effect of the innovative countermeasures.
Through the construction of enterprise organization the effectiveness of the organization
and management of the promoting function of; Enterprise culture construction to the
organization of the internal cohesiveness ascend; Enterprise human resources
management on internal organization of the positive factors stimulate; The enterprise
marketing patterns of innovation enterprise benefit view of ascension is discussed, and
points out that the HJX company management innovation is necessary and pressing.
Only based on innovation, HJX company in the industry to competition at a lead, to
achieve their strategic objectives, can create more economic benefit and social benefit.
This article discusses the innovation of the success of a point, also have stayed
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perfect place. But for small and medium-sized private enterprises as the HJX company,
it is out of the innovation of this one step, no matter success and failure are will to the
future of the enterprise develops the model function, through continuous summing up
experience and lessons.
Key words: Small and Medium-sized Private Enterprises; Management Innovation;
Organization Innovation; Enterprise Culture Innovation; Marketing Mode Innovation