本研究以常州YY灯芯绒有限公司为例,在公司出现销售增长利润却下滑的绩效困
境,旨在通过分析公司绩效困境原因,并及时制定、实施企业家社会资本战略,为解决
企业困境提高企业绩效出谋划策。
首先,通过社会资本、差序格局、企业家社会资本、企业家社会资本效用、企业家
社会资本结构维度等理论回顾试图寻找解决问题的理论基础。通过对常州YY灯芯绒有
限公司外部环境、内部环境、绩效困境的分析从企业家社会资本角度找出原因为公司制
定企业家社会资本战略作铺垫。在结合公司外部环境、内部环境分析归纳出公司存在产
品结构单一、创新能力不强、财务费用过高、员工管理低效四大现实影响公司绩效的困
境。
然后以常州YY灯芯绒有限公司四大阻碍企业发展的困境为研究基础,从企业家社
会资本战略研究角度分析公司困境成因。再理论结合实践以企业家社会资本理论,有针
对性制定解决公司绩效困境的企业家社会资本运用战略,为保障企业家社会资本战略在
常州YY灯芯绒有限公司有效实施,本研究给出了相应的保障性措施建议,让企业家社
会资本在案例公司的战略实施具有更好的战略研究及实践可操作性。
最后,笔者结合理论阐述和案例企业家社会资本战略研究,形成企业家社会资本战
略研究和运用有利于解决企业困境,提升企业绩效,增强企业核心竞争力的结论。
关键词:社会资本;企业家社会资本;企业困境;社会资本运用战略;
Abstract
Since last seventies, some subjects like Politics, Sociology and Economics started to have
a research on Social Capital. Then an enormous number of theoretical findings which were a
large contributions to detailed explanations to concept of Social Capital have been developed.
As to Enterprise Performance Management which is source of social economy progress, it is
necessary to study related subjects of Social Capital under the Enterprise Management
applications. Enterprise Social Capital impacts on Enterprise Performance is the key question
in study.
This study takes Changzhou YY Corduroy Co., Ltd as an example, the purposes of this
thesis are analyzing the reasons of performance predicaments in targeted company, designing
and implementing Entrepreneurial Social Capital Strategy, finally providing the
recommendations for getting rid of predicaments and improving the Enterprise Performance.
First, the dissertation looks for the theoretical base of resolving problems through
literature review which includes several theories like Social Capital, The Structure of Grade,
Entrepreneurial Social Capital, Entrepreneurial Social Capital Effectiveness and views of
Entrepreneurial Social Capital Structure. This thesis finds out reasons which are the beddings
of designing Entrepreneurial Social Capital Strategy through analyzing internal and external
environment of Changzhou YY Corduroy Co., Ltd, Performance Predicaments from views of
Entrepreneurial Social Capital. After considering internal and external environment of
company, four major enterprise performance influencers are pointed out such as singularity of
product structure, limit innovative capability, high finance cost and low effectiveness of
employee management.
Second, this paper takes four big predicaments of enterprise development in Changzhou
YY Corduroy Co., Ltd as the research base, find out the causes of these problems through
view of Entrepreneurial Social Capital strategy research. Later, this paper uses
Entrepreneurial Social Capital theory combined practices to design the applied strategies and
tactics of Entrepreneurial Social Capital in order to resolve the predicaments of company and
maintain the effective implementing of Enterprise Social Capital Strategy in Changzhou YY
Corduroy Co.,Ltd. This paper also provides related maintaining solutions and
recommendations in order to let implementing of Entrepreneurial Social Capital strategy
having better strategic research and practical operability.
Finally, author combines theoretical explanations and case analysis of Entrepreneurial
Social Capital, and Managerial recommendations of Entrepreneurial Social Capital strategy
study, conduct a conclusion that Entrepreneurial Social Capital strategy studies and
applications are beneficial to resolve predicaments of enterprise, improve the enterprise
performance and core competitiveness of enterprise.
Keywords: Social Capital, Entrepreneurial Social Capital, Enterprise Predicament, Social
Capital AppliedStrategies
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