随着经济全球化步伐的加快,跨国企业在经营管理过程中势必会受到多元文化的

影响,企业内出现文化碰撞和冲突,而最终影响到企业战略发展目标的实现。因此,

有效的跨文化管理对企业的发展意义重大,甚至关系到跨国经营的生死存亡。构建何

种企业文化来跨越文化差异引起的障碍并提高企业竞争力,是跨国企业急需解决的问

题,所以开展企业跨文化管理的研究就显得极为重要。

鉴于此,笔者结合自己所处的扬子石化-巴斯夫有限责任公司(简称YB公司)的

实际案例,认为需要对其跨文化管理出现的问题进行研究,论述文化差异对公司管理

实践的影响并提出相应的管理策略。本文首先介绍了文化与跨文化相关理论,阐述了

研究的理论依据及研究框架。在对YB公司跨文化进行管理的环境条件下以及针对中

国与德国之间企业文化进行分析对比的基础之上,实施具体的案例分析和一系列的调

查问卷,运用定量和定性相结合的办法对YB公司跨文化管理中存在的问题进行了深

入探究。通过归纳分析,研究发现并证实中德双方员工在工作理念、价值观念、组织

沟通、管理模式、思维方式、培训及激励方式等方面存在明显差异。针对上述文化差

异,建议YB公司通过树立正确的跨文化进行管理的新型管理理念、对公司的人力资

源管理进行创新管理、建立健全公司内部的规章制度、对跨文化的差异进行强化培训、

实施高效文化沟通机制、类行本土化管理策略等方法提升跨文化管理技能,减少跨文

化冲突。

关键词:文化差异;跨文化管理;文化冲突;YB公司

Abstract

With the accelerating process of economic globalization, multinational corporations

are inevitably affected by cultural diversity in the competition and management, the

cultural conflicts within the enterprise will finally affect the implementation of business

strategy. Therefore, effective cross-cultural management attaches huge importance to

enterprise operation which related to the success or failure of transnational business,

bringing what kind of corporate culture that can overcome the barrier of cultural

differences and enhance the core competitiveness of enterprises is the urgent problem of

multinational enterprises, so the research on cross-cultural management of enterprises is

very important.

In view of this, according to the actual case that the author had worked in BASF-YPC

company limited(referred to as YB company), it is necessary to study its cross-cultural

management issues so as to demonstrate the cultural differences on company management

and the specific management strategies. This paper first introduces the cross-cultural

management theory, summarizes the theory basis and research. Based on a comparative

analysis of YB company cross-cultural management between Sino-German culture, by case

analysis and questionnaire it was found and confirmed the existence of differences between

China and German employees lies in ideas,values, organizations communication, mode of

management, ways of thinking, training and incentives. In view of the above cultural

differences, it suggestions that YB company should improve the cross-cultural

management level by setting up correct cross-cultural management concept,optimizing

human resources management, establishing and improving rules and regulations,

strengthening the effective cross cultural communication mechanism, as well as the

implementation of cross-cultural training and the localization of staff management to

enhance related skills and alleviate culture conflicts.

Key words: Cultural differences; Cross-cultural management; Cultural conflicts; YB

Company