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论文所论述电力营销系统解决方案是基于现代计算机与通信技术，将
电力营销工作进行电子化管理的综合信息系统，结合双城市电力局的实际
情况设计了YX2000系统。该系统具备客户服务、营销业务处理、监督和
管理、决策支持等功能，是促进电力营销服务创新、管理创新和技术创新
的基础和重要保证。在整个电力营销系统解决方案中其各个组成部分既相
对独立又紧密联系，在系统建设过程中既对系统的攘体结构进行宏观勾画，
对各层次的功能进行细致描述外，还注意了各个层次之间的信息交互、信
息共享的技术实现，最终使之成为有机协调的电力营销管理信息系统。
关键词： 电力营销；管理信息系统；YX2000系统；客户服务
Abstract
Under the new Situation that electriC power trade changes，how to
make power supply enterprise offer high quality and high—effiCient
services to user through new informatiOn technology SO to raise
enterprise economiC benefitS，and how to bring greater eompetitivenesS
for the enterprise through widening ranges of enterprise information
system，iS primary problem that power supplY enterprises construct
electric power marketing system at present．So，the construction of
the management information system(MIS)of electriC power marketing
must regard the market and customer service as the axiS，and regard
fanilitating customers as goal，and optimize and reconstruct the
business process，and innovate the service method，and strengthen the
ability to supervise，and improve enterprise decision and management
level．To improve the service quality，and to expand the electric power
consumer market，and to improve the recovery rate of income from sales
of electriC power．and to create better seeial benefit and economiC
benefit for power supply enterprise through various kinds of ways have
become the key theory of the management information system of electric
power marketing．
The solution of electric power marketing system that thiS paper
describes iS the jntegratire information system that carries on
electronic management to electriC power marketing on basis of modern
computer and communication technology，and creater power marketing
YX2000．Possessing functions such as the customer service，marketlng
business dealing with，supervising and managing，the decision support
iS the foundation and the important guarantee of promoting the service
innovation，the management innovation and techn0109ical innovation of
electric power marketing．Each part of the whole solution of electriC
power marketing system iS relative independence and close connection．
During the course of the system construction，thiS paper not only
describes the whole structure of the system macroscopically，but also
describes functions of every Ievel in detail，also pays attention to
how to realize technologies of information communicating mutually and
information sharing，SO to make it become the organically coordinal
management information system of electric power marketing．
Keywords：ElectriC Power Marketing：Management Information System：
Yx2000 System：Customer Service
第1章绪论
1．1．1过渡的买方市场与过渡的卖方市场并存
睫着耀民经浇蕊发展窝经济体制改攀熬不錾深入、垒整发壤装撬大大
增加、同时，近几年来国家对宏观经济政策的调控和产业结构的调整。使
相当一部分行业积产品的生产用漱减少，高能耗产品的嫩产基本上关停井
转。菇诧，研究魄力营销面裕静阍题，寻求积极酌对策，其有十分重要瀚
现实意义。
l。部分区域鹣毫力豢场已经澎残买方枣凌
我国的电力供应多年来～直处于发电决定供应，电力销售畅通无阻的
状态，电力部门圭导造位瓣稳霆决定了电力卖方求场懿不变遗像。
1996年下半年，我国电力供应紧张关系开始趋缓。1997年淅始，绝大
多数省市发供电缀增幅鸯明显下降，甚至出现负增长的反常现象。黑龙江
省电力公镯2001年全年究成售嘏量239．16亿予瓦晴，沈上年秘麓238．92
亿千瓦时仅增加0．24亿千瓦时，增长0．1％，比2000年增幅回藩2．1个酉
分熹，是卡每寒臻疆最低熬。显然，黑藏i芏夔供遗枣场，供电蠹在枣壤选
择中已不稃占主导优势，形成了消费者主导，表现为买方市场。从市场选
择主权焦度来分橇，我国霹蘸的嗽力市场有如下旗本特糕：
(1)从总量上来说
目前，全国魄力市场仍处于实方市场，电力供给小予社会总灌求，突
出表现奁魄力消费增长大予电力缎资魏模葳发毫驻力静增长。
(2)从局部上来说
过渡煞买方枣场每过渡豹娶方毒溺并存。鸯酌亳潮，餐絮鞠矧、云辫、
黑龙江等省区，柯电量找不到买者，造成部分机组限发、停发；而另一方
鬣，诸磐上海、敬{雾}等誊区，受竣变电能力秘配薅限削，出现供电不是。
(3)从个体层次上说
还存在相当数量的懿季性葶鞋地区性的买方赘场和卖方市场。由于毙瞧
不可能大照储存，用户的用电能力随时润、季节的变化相当明驻，如永电
比重大的地区、受雨季、枯水期影响。电力既会出现买方市场也会发生卖
