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AA有限公司竞争战略研究_MBA硕士毕业论文(56页).rar

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更新时间:2018/9/26(发布于广东)

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文本描述
摘要
物流业足现代服务业的贯要组成部分,发展物流业足转变经济发展方式、调
整产业结构、提升城屯功能、增强综合竞争力的战略举措,2008年经济危机以来
屮国物流产业虽现复苏趋势并进入市场快速整合势态。下-步,物流行业将与经
济发展转方式调结构相适应,将进一步趋向于集中化的趋势。国有大型物流企业
作为物流行业中支柱力量,如何适时调整和完善企业的战略以赢得市场竞争的优
势,从而撑起国家物流业的脊梁,是本论文讨论的核心主题
本论文运)fj战略管理理论,从企业外部、内部环境、企业自身竞争力研究案
例公司的发展战略,运用PliST分析、五种竞争力模型以及SWOT分析等工具对企业
所处宏观环境、行业的竞争环境和企业的竞争地位进行了分析。剖析企业自身的
优势与劣势,分析了战略思考与战略执行的辨证关系,按照使企业在竞争屮扬长
避短的原则,以切实可行和简单实用为根本出发点,提出了更符合竞争需要的战
略管理体系,尝试性指出了提出相应的竞争战略,并提出相关保障方案,希望能
够对案例企业今后的发展有一定的帮助,这也对相关行业企业制定竞争战略具有
一定的现实意义
本文ill然也做了大量的文献研究和理论研究,但是资料多数是由AA公司内部
收集,以及通过行业期刊、网页浏览等方式收集,未经过权威部门的确认,因此
本论文中的冇关数据仅能作为参考。并且山于时间和篇幅所限,本文提出的竞争
战略还冇待进行卞W和完善。以上研究耑要进一步深入,并「L需要在执行过程中,
经过时间的检验,通过运行找出+足并加以完善
关键训:战略ff理,竞争战略,集屮差兄化
ABSTRACT
The logistics industry, which has showed the tendency of recovery and entered into
the rapid market integration sincc the 2008 economic crisis,is an important part of the
modern service industry, and the development of the logistics industry is a strategic
move in serving the transformation of the mode of economic development, adjusting the
industrial structure, improving urban functions, and promoting comprehensive
competitive forcc. The Logistics industry will follow the development way of
economic,and will tend to be centralized trend further. State-owned large logistics
enterprises will become the base forcc in the logistics industry, How to adjust and
improve the enterprise's strategy to win the market competitive advantage, so as to hold
up the base forcc of national logistics industry, is the corc of this paper.
In This paper,strategic management theory is based on the enterprise external and
internal environment,enterprise competitiveness,in Use of PEST analysis, five
competitiveness model and SWOT analysis tools,so as the macro environment, industry
competition environment of enterprise and enterprise's competitive position is
analyzed.Analyzing the advantages and disadvantages of the enterprise itself, analyzes
the dialectical relationship between strategic thinking and strategic execution, according
to the principle of foster strengths and circumvent weaknesses, make the enterprise in
competition with practical and simple and practical as the basic starting point, puts
forward more in line with the strategic management of competition system, tentatively
put forward the corresponding competition strategy arc pointed out, and puts forward
relevant protection programs,
Although This article has done a lot of literature research and theoretical research,
but most data are collccted by the AA company, and through trade journals,web
browsing and other ways to collcct, not after authorities confirmed, so the data in this
paper can be used as a rcfcrcncc only. And due to the limitation of time and space, this
paper puts forward the competitive strategy remains to be rich and perfect. The research
need to be further in-dcpth, and need to be in the proccss of execution,through the test
of time, by running to find insufficient and be perfected.
Keywords: Strategy Management, Competitive strategy, Centralized
differentiation