本文专题研究了甘肃稀土新材料股份有限公司(以下简称甘肃稀土公司)营
销中心的建设方案。论文首先简要介绍了甘肃稀土公司的基本情况和营销中心建
设背景,论述了甘肃稀土公司建设营销中心的必要性,在此基础上,提出了甘肃
稀土公司营销中心的建设规划和功能定位。论文从甘肃稀土公司营销中心建设的
实际出发,重点研究了营销中心的建设方案,主要包括办公场所和仓储建设、组
织结构建设、工作流程建设、管理制度建设、人才队伍建设、薪酬和绩效制度建
设,并评估了营销中心建设的效益,分析了营销中心建设的风险,提出了具体的
风险控制建议。

论文认为,完善以市场为导向的营销体系,提升企业营销能力,强化企业品
牌推广,增强企业的市场竞争力,是企业长期可持续发展的根本。营销中心建设
符合稀土行业发展规律和企业自身发展要求,将充分利用公司的技术资源、人才
资源、市场资源和经验积累,增强甘肃稀土公司市场营销综合竞争力。

论文的研究对甘肃稀土公司营销中心的建设具有指导意义,并对稀土行业具
有一定的参考价值。

关键词:甘肃稀土公司;营销中心;建设方案
EMBA学位论文 作者:张尚虎
廿肃稀士公d竹销中心建设方案
Abstract
In February 2012, the Ministry of Industry and Information Technology released the new
material industry ”Twelfth Five-Year Plan, China39;s rare earth industry has entered a new stage of
development. Meanwhile, Gansu Rare Earth Company Twelfth Five-Year Plan has pointed out
the direction for the future development of Gansu Rare Earth Company.
This paper has studied the construction plan of Gansu Rare Earth Company39;s marketing
center. First of all, this paper has a brief introduction on the basic situation of Gansu Rare Earth
Company and marketing center building background. At the same time, the paper discusses the
necessity of building a marketing center in Gansu Rare Earth Company. On this basis, this paper
discusses the position of the Gansu Rare Earth Company39;s Marketing Center construction
planning and marketing center. From the reality of Gansu Rare Earth Marketing Center building,
the paper focus on marketing center construction, including office and warehouse construction, the
building of organizational structure, workflow construction, management system building,
personnel development, pay and performance system construction, and the effectiveness of the
marketing center construction risk analysis, and made specific recommendations on risk control.
The paper thinks that it is fundamental to long-term sustainable development. It depended on
the perfect marketing system, enhance marketing capabilities, strengthen corporate branding, and
enhance their market competitiveness. The construction of the marketing center building meets the
requirements of the development of rare earth industry and enterprise development planning, and
will take full advantage of the resources of the company39;s technology, human resources, market
resources and accumulated experience, to bring new opportunities for the development of Gansu
Rare Earth Company. The development of the study of rare earth enterprises planning will bring
some reference value.
Key Words: Gansu Rare Earth Company; Marketing center construction;
Enterprise development planning