摘 要
在最近几年里，中国的电子元器件需求迅猛的增长，相应地，
作为其生产资料的静电控制产品的需求也增长很快,企业间的竞争
日益激烈。企业如何依据市场营销理论，在竞争激烈、变化不定的
经济环境中根据自身的优势合理配置资源，制订完备的营销战略，
增强企业的竞争能力和持续发展能力，已成为现代企业日益关注的
重要问题。这篇论文把 WINIFRED 公司四川地区的营销研究作为其研
究对象和研究内容。它首先将 WINIFRED 公司成都办事处所处的优势
和劣势与环境中的机会和威胁进行配对分析，形成对应环境的战略
设想，最后形成 WINIFRED 公司的战略――即是选择差异化作为办事
处静电控制产品的市场营销战略，同时这篇文章提出了一系列保障
战略执行的战术。通过研究 WINIFRED 公司成都办事处的市场营销战
略，希望能及时处理不断增多的成都办事处如今的营销问题，并能
敲定了成都办事处未来的发展方向。这篇论文从理论与实际两方面
探索了 WINIFRED 公司在四川的市场营销内容，相应的也找到了其在
四川静电控制产品领域的发展道路。也为一些与 WINIFRED 公司成都
办事处相似的单位提供了市场营销战略方面的例子和参考。

关键词 市场营销，静电控制产品，战略
ABSTRACT
In the last few years with the rapid increasing of the requirement
for the electronic components in china, the market of the static control
products for the electronics industry has developed very fast since then.
The competition between enterprises is becoming fierce. It thus follows
that one of the important things for a modern enterprise to do is establish
a perfect marketing strategy, in accordance with marketing theories and
on the grounds of the reasonable assignment of resources, for improving
its competitive ability and the ability of sustained development in the
intensely competitive and constantly changing economical environment.
This paper makes Winifred Company’s marketing for the static control
products in the Sichuan province of China the study object and the
research content. It first discusses Chengdu office&39;s strengths, weakness,
chance and threatening existed in the Chengdu office of Winifred
Company, and the article selects disparity as marketing strategy of static
control product of Chengdu office. Meanwhile this paper puts forward a
series of ensuring to carry out strategy. Through researching the
marketing strategies of Chengdu office of Winifred in this paper， the
writer will tackle the arisen marketing strategies problems of nowadays
Chengdu office of Winifred, and fix on it&39;s development direction of
marketing strategies in the future. This paper probes into the marketing
content of Winifred Company in the Sichuan province of China from the
theory and practice, sequentially finds out the way out for the
development of Winifred Company in the Sichuan province, and offerexample
and reference for the marketing strategies enacting of
enterprises which are similar to Chengdu office of Winifred.
KEY WORDS marketing, static control product, strategy