提 要
作为国民经济的支柱性产业，汽车业对一国的经济实力、综合国际竞争力都
有着十分重要的影响。入世以来，中国的汽车业有了飞速的发展，汽车的生产和
销售量连年攀高，中国已经成为世界汽车消费大国、生产大国，但却不是汽车强
国。我国汽车产业问题的本质，不是是否能成为汽车消费大国或生产大国，而是
能否成为拥有自主知识产权和自主品牌的汽车强国。中国汽车业走过了半个世纪
的历程，而世界汽车业则经历了一百多年的发展历史，并产生了许多实力雄厚的
跨国公司，如今，入世后五年的汽车保护期已过，中国的汽车业正面临着越来越
激烈的市场竞争。如何在与这些跨国公司的竞争中取胜，是整个中国汽车业应该
思考面对和亟待解决的问题，文章就是在这样的背景之下展开分析的。

本文利用产业发展的一般理论和迈克尔波特的竞争战略理论对中国汽车业
的发展进行理论分析，运用一些实例探讨入世后中国汽车业在新形势下的发展思
路，并围绕这个思路提出中国汽车业应注意的问题及应对策略。

关键词：汽车产业 战略 创新
ABSTRACT
Automobile industry, as the pillar industries affects a nation’s
economic and Comprehensive international strength, China’s automobile
enjoyed its development at rapid speed with rising manufacturing and
sales volume annually since its accession to WTO. China has become a
country that has huge group automobile consumers but still lack of
masterful manufacturing ability. Automobile can manage in its own
intellectual property rights and brand or not becomes the primary problem
in industrial economy. Automobile faces more fierce marketing
competition from powerful companies with over 100 years in the world
after fives’ protection period recently that has a experience dating back
half a century. This article based on the thoughts of how to solve these
problems and find our effective ways to achieve competitive status. The
analysis on Chinese automobile development refers to the theory of
industrial development and the competitive theory of Michael Porter with
some instances for exploration on effective proposals and relative tactics
under new circumstances.
Keywords: automobile industry, Strategy, Innovation