建筑智能化行业正处于快速发展期,智能化技术FI新月异,新标准、新产品
层出不穷,行业边界也在不断地扩展。对于建筑智能化工程,从最初的立项到最
终交付使用,需要经过设计、承包、实施、维护等不同的环节,涉及诸多不同的
子系统和产品,与不同的行业和供应商企业密切关联。因此,建筑智能化企业的
发展与其他行业企业的发展有一定的共性,也具备自身的特殊性。

本文以T智能工程有限公司作为研究对象,综合运用战略管理相关理论和方
法,通过对一般外部环境、建筑智能化行业环境及竞争力状况和相关行业的发展
趋势进行分析,结合T智能工程有限公司既有的资源能力状况,制定适当的企业
发展战略。

在制定发展战略的之后,又从组织架构、企业文化、管理创新、营销、人力
资源等方面系统地提出了战略实施的保障措施。

为了全面、系统、清晰的表述本文的研究过程和结论,全文共分为下列七章:
第一章主要介绍文章的研究背景、研究对象面临的战略问题、研究目的和意
义,描述本文使用的研究方法和工具。

第二章介绍了相关理论研究的成果,包括战略管理的内容,战略的层次,简
单介绍了多元化战略和一体化战略的含义和特征。

第三章在对一般外部环境和建筑智能化及相关行业环境进行分析之后,又分
析了建筑智能化行业的竞争力情况,明确了 T智能工程有限公司面临的机会和威
胁。

第四章对T智能工程有限公司及其业务做了详细介绍,识别了公司突出的资
源能力和不足,归纳了公司的核心竞争力构成状况。

第五章在运用前面的分析结果的基础上,运用SWOT分析方法对各种战略进行
匹配评估,确立了公司应实施增长型的发展战略,包括后向一体化和相关多元化
战略。

第六章从企业的组织结构、企业文化、管理创新、营销、人力资源等方面提
出了实施战略的保障措施。

第七章对本文进行了总结和展望,说明本文的不足并指明进一步研究的方向。

希望本文能够为我国建筑智能化企业的发展提供一定的借鉴。

关键字:智能化发展战略后向一体化相关多元化智能工程
Abstract
With the rapid development of China's building intelligent market, market
competition is increasingly fierce,and intelligent building enterprises are confronted
with unprecedented competitive pressure. To design and implement an appropriate
development strategy under the new situation is an important issue for intelligent
building enterprise management.
Intelligent building industry and technology is enjoying rapid development, and
with the advent of new standards and new products, industry boundaries are constantly
expanding. Intelligent building engineering project cover the different links such as
designing, contracting, implementation and maintenance, etc., involving many different
subsystems and products, and associated closely with different industry and supplier
companies. Therefore, not only does the development of intelligent building enterprises
have something in common with enterprises in other industry, but also has its own
particularity.
This paper takes T intelligent engineering Co., Ltd as the subject of study. By
applying strategic management theory and methods to the features of intelligent
building industry and its enterprises, in accordance with the external environment and
the internal resources of the subject enterprise, carries out deep analysis of T intelligent
engineering Co., Ltd., draws out the medium-long-term blueprint of the development
strategy of T intelligent engineering Co.,Ltd.
After the formulation of development strategy, the paper discussed the ensuring
system of the implementation of the development strategy in several aspects, such as
organizational structure,corporate culture, management innovation, marketing and
human resources, etc.
The article consists of seven chapters. The first chapter is an introduction to the
study's background, main problem, purpose, meaning, research methods and tools; the
second chapter is to introduce pertinent literature, including strategic management, the
level of strategy, Integration strategy and diversification strategy; the third chapter
analyzes the macro environment, the industry and other related industries
environment,then based on Michael Porter's five forces model, analyzes competitive
。。。