摘 要
SDM冶金设计公司是一家拥有多项节能减排核心技术,具洛规划、设计、总
承包1000万吨级综合钢铁项R的工程技术公司。SDM共存国家颁发的冶金行业
工程设计甲级、建筑彳f业建筑丁程设计甲级、建材行业非金属矿山工程设计甲级
及同等级别的工程咨询、规划、工程总承包资质,黄金、火力发电、市政工程、
化工工程、有色冶金工程、废水治理工程、环境影响评价、编制水土保持方案、
工程测量等10个乙级资质及城市规划、压力容器设计等资质。具备承担各类冶
金、矿山、工业与民用建筑、电力、建材、化工等工程的咨询、设计、工程总承
包、城市及企业环境影响评价、污水治理、水土保持、技术咨询与服务等业务的
资质和能力。

近几年,伴随养W内外钢铁市场的高速发展,SDM公司已经山一家单纯为钢
铁类企业服务的辅助类公…,逐渐成长为可以独立运作大型工程项目的综合类设
计公司。在有了 走的资本积累之后,SDM公司亟需通过分析研究明确自己的企
业战略目标、规划,并分阶段、分步骤实施,以期实现更大突破和飞跃。

本文通过大量的文献参考、资料查阅、实地调研等方式,结合所学的管理理
论,对SDM公司的外部环境、内部资源、企业认知等多方面进行研究,从而推导
出未来企业发展战略的规划蓝图。

首先,在本文的络论中简述了研究的依裾和必要性,以及主要的研究方法;
其次,通过对企业内、外环境的分析入手,对SDM现状进行了深入剖析,其中应
用了大量的笫一手资料;最后,在对企业状况分析的基础之上,提出了企业的发
展战略规划和实施步骤。

关键词:钢铁行业企业战略客户需求
ABSTRACT
SDM Metallurgical Design Corporation is an engineering technology company
with variable core technologies on energy conservation and pollution reduction, which
could plan, design and overall-contract the steel projects at 10 million ton class. SDM
has Class A Certificates of the metallurgical project design, architectural engineering
design and non-metal mine design of building material industry. It also has the overall
contracting certificate of engineering consultation,plan and project at the same class.
It has Class B Certificates of gold, thermal power,municipal engineering, chemical
engineering, nonferrous metallurgical engineering, protein recovery, environmental
impacts assessment, water and soil conservation schemes compilation and engineering
survey. It has other certificates of town planning and pressure vessel design. It has
certificates and capabilities of consulting, planning and overall contracting the
projects on metallurgy, mine, industrial and civil construction, electric power, building
material, chemical engineering, urban and enterprise environmental impacts
assessment, protein recovery, and water and soil conservation.
In recently years, with the great development of the steel market at home and
abroad, SDM has become a complicated design corporation which could operates the
large-scale projects independently from the subsidiary company on servicing the steel
enterprises. After the original capital accumulation,SDM needs to define its strategic
goals and plans of development and implement them by stages and steps to achieve
greater breakthrough and leap.
Through references, materials and fieldwork, this paper analyzes the external and
internal environment of SDM to make a blueprint for development strategies of the
corporation in the future, combined with the management theories.
Firstly, it briefly introduces the basis,necessity and methods of the research.
Secondly, it analyzes the present situation, the external and internal environment of
SDM with the first-hand data. Finally, it puts forward the plans and steps of the
enterprise development.
Key words: the steel industry, the corporate strategy, the customer requirements