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麦肯锡战略咨询手册-1(ppt 57)(英文).rar

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The objective of these templates is to provide completeness and consistency of BU strategic plan submissions. These templates are not intended to replace or constrain BU strategic thinking and should be adapted to reflect a particular BU’s sectoral context as required Each section begins with a summary that is based on a synthesis of questions and analyses that follow. The suggested approach would be to first complete the relevant back-up analyses and then work towards the overall synthesis Strengths and weaknesses of your competitive position vs. necessary capabilities Benchmark performance against the industry’s relevant key performance indicators (KPIs)*, with margin and market share as the required minimum 大量管理资料下