《惠康药业公司创业计划书(代可研报告)》(103页).rar 目　录 第一章　执行总结.............................................................................................................................1 1.1　公司概况...........................................................................................................................1 1.2　产品..................................................................................................................................2 1.3　生产操作策略....................................................................................................................2 1.4　公司战略...........................................................................................................................2 1.5　市场..................................................................................................................................3 1.6　财务分析...........................................................................................................................4 1.7　组织与人力资源................................................................................................................5 1.8　总结..................................................................................................................................5 第二章　产品和理念.........................................................................................................................5 2.1　公司产品与技术................................................................................................................5 2.2　国内外相关研究情况......................................................................................................12 2.3　产品优势.........................................................................................................................14 2.4　产品理念.........................................................................................................................17 2.5　未来研究计划与展望......................................................................................................18 2.6　知识产权策略..................................................................................................................19 第三章　市场分析...........................................................................................................................20 3.1　宏观环境分析..................................................................................................................20 3.2　产业背景分析..................................................................................................................22 3.3　产业竞争分析..................................................................................................................24 3.4　市场容量分析..................................................................................................................27 3.5　SWOT分析......................................................................................................................31 第四章　公司战略...........................................................................................................................36 4.1　公司概述.........................................................................................................................36 4.2　总体战略.........................................................................................................................37 4.3　发展战略.........................................................................................................................37 4.4　品牌战略.........................................................................................................................38 第五章　市场营销...........................................................................................................................40 5.1　全方位战略合作伙伴——天津天士力集团..................................................................40 5.2　目标市场选择战略..........................................................................................................44 5.3　产品策略.........................................................................................................................48 5.4　价格策略.........................................................................................................................48 5.5　市场拓展.........................................................................................................................49 5.6　营销策略.........................................................................................................................50 第六章　生产管理...........................................................................................................................50 6.1　厂址选择.........................................................................................................................50 6.2　厂区规划.........................................................................................................................52 6.3　生产要求.........................................................................................................................52 6.4　人员要求.........................................................................................................................53 6.5　公司设立程序、注册及申请相关流程..........................................................................53 第七章　财务计划与分析...............................................................................................................55 2