xx
之春
观湖揽春 踏青拾趣
-2022XXX荟会员春季会员体验活动-
目录
CONTENS
01
PART
活动概况
春季
踏青
活动背景 创意策略 策略落脚点 主题阐述 活动概述 场地推荐 活动亮点 Event Background Creative Explanation Campaign Keywords Event Overview Theme elaboration Venue Recommendation Activity highlights
阳春三月，春意盎然，当X湖人文风光与千年XX相遇，一场极致的X湖文化春意拾趣之旅就此开启。XXX传承了郭怀玉遵循自然的传统酿制技艺，创研“万年母槽，续槽配料，泥窖生香，密封发酵，看花摘酒，窖藏老熟”的酿酒技艺，XXXX窖池也成为世界酿酒史上的“活文物”，是你能品味的历史。 活动结合X湖人文山水和文化风貌，将万千江城山水文脉藏于XX老酒中。多维度体验展开，品尝千年文化共性和X湖雅荟灵秀风光....
取境X湖人文底蕴 藏于XX老酒之中
活动背景 Event Background
In March, spring is in full bloom, when the East Lake humanistic scenery and the thousand-year-old cellar meet, an ultimate East Lake culture spring picking trip is opened. Guojiao ? uaiyu follow the natural traditional brewing techniques, the creation of the research "ten thousand years mother trough, renew the trough ingredients, mud cellar, sealed fermentation, see the flowers pick wine, cellar aging" brewing techniques, Guojiao ? ste.The event combines the humanistic landscape and cultural landscape of East Lake, hiding thousands of Jiangcheng's landscape culture in the old wine of Guojiao. The multi-dimensional experience unfolds, tasting the commonality of millennium culture and the spiritual scenery of East Lake Aloe ....
创意策略 Creative Explanation
乐享生活 XX时光 在春天万物复苏的时刻，XX打造亲子外出时光，忘却工作的繁忙，和生活的烦忧，感受春天的新气象，一起乐享生活。
陪伴亲子 户外出游 亲子踏青春光俏，享露营、放风筝、游X湖，传递春天带来的魅力，陪伴踏青，追逐美好风景。
Parents and children trekking in spring is beautiful, enjoying camping, kite flying, touring East Lake, passing the charm brought by spring, accompanying trekking and chasing beautiful scenery.
In the spring when everything is reviving, the national cellar to create ? me out, forget the busy work, and life's worries, feel the new spring weather, enjoy life together.
户外亲子/ 露营帐篷/ 沙滩音乐/ 灯光美食 /美酒非遗
策略落脚点 Strategy landing point
XX时光 ? ational Cellar Time ? ting ? ng
本次春季会员活动着重打造一场家庭式出游踏青， 贴合三类人的体验进行设计，基于品牌文化内涵打造重在体验的活动。 通过开展亲子露营，非遗手作体验等趣味的春季活动， 感受亲子间无间的欢乐时光的同时融入了非遗等手作体验， 呼应XX非遗工艺，进行品牌文化内涵的传播。
This spring membership campaign focuses on creating ? ting to the greenery.It is designed to fit the experience of the three types of people and is based on the cultural connotation of the brand to create activities that focus on experience.By carrying out fun spring activities such as parent-child camping and non-traditional handicraft experience.the national cellar non-foreign heritage crafts, the brand cultural connotation of the dissemination.
_观湖揽春
踏青拾趣_
主题阐述 Theme elaboration
观湖揽春· 踏青拾趣 —2022XXX荟会员春季会员体验活动—
Watching the lake in spring and enjoying the greenery
主题解析：“观湖览春，踏青拾趣” 结合XX的酒文化与XX湖的地缘特色， 打造充满春季大型记忆点的拾趣体验活动， 以湖畔春景为媒，XX品牌文化为底蕴，特色非遗体验为亮点， 浓墨重彩的描绘四季之首——春色X湖之游，为后期具有特色的季节性的系列会员活动打响名片！
Theme Analysis: "Watching the lake and exploring the spring, picking up the fun" combined with the wine culture of the national cellar and the geopolitical characteristics of Wuhan East Lake.Create ? mory full of fun experience activities. With the lakeside spring scenery as the medium, the national cellar brand culture as the background, the special experience as the highlight. The first of the four seasons ? of the East Lake, for the later seasonal series of member activities with characteristics of the business card!
_观湖揽春
踏青拾趣_
活动概述 Event Overview
活动概况
活动主题：观湖揽春·踏青拾趣 —— 2022XXXX荟会员春季会员体验活动 活动时间：2022年3月 活动地点：XXXX风景区 活动规模：每场 30 人以内 活动形式：春季X湖文化主题体验，消费者互动体验+用餐 活动目的：实现品牌曝光及媒体传播 ，全城曝光，迅速集结人气，为后续销售奠定基础
Theme of the event: Watching the lake to gather the spring ? rest in the greenery -- 2022 Wuhan National Cellar Aloe members spring membership experience activities Activity time: March 2022 Venue: Wuhan East Lake Scenic Area Scale of activity: within 30 people per session Activity format: Spring East Lake cultural theme experience, consumer interactive experience ? Purpose of the activity: to achieve brand exposure and media communication, city-wide exposure, quickly gather popularity and lay the foundation for subsequent sales
活动亮点 Activity highlights
长在城市里的沙滩—XXXX的“马尔代夫” XX/沙滩/露营独属于春日的三重奏！ X湖看海，不是一句玩笑话，白浪追逐沙滩，漫卷岩石，水底斑斓清澈。 全新营地，花样亲水设施，踩水上自行车，划网红透明船， 登湖心岛拍摄大片，荡着水上秋千看夕阳。 体验绝美沙滩、帐篷、烤肉、透明船等舒适惬意..... 这才是居家出行的首选，一起酝酿一整个春天。
The trio of national cellar/beach/camping belongs to spring alone! East Lake to see the sea, is not ? es chasing the beach, roaming the rocks, the water under the glittering clear. Brand new campground, fancy water-friendly facilities, pedal water bikes, rowing net red transparent boats. Climbing the lake island to shoot ? inging on the water swing to watch the sunset. Experience the beautiful beach, tents, barbecue, transparent boats and other comfortable and cozy ..... This is the first choice for home travel, brew ? gether.
_观湖揽春
踏青拾趣_