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MBA毕业论文_学研联盟利益动机、合作行为与绩效-基于价值共创理论PDF

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随着移动互联网、物联网、大数据、人工智能、区块链等科学技术的不断发 展,万物互联和共享经济时代已经到来,企业之间的竞争已经演化成联盟之间的 竞争以及平台之间的竞争,在当前中国制造业低端产品产能过剩的今天,技术创 新和商业模式创新成为供给侧结构性改革最有效的解决方式。当前,企业的边界 已经变得逐渐模糊,取而代之的是各类跨组织协作治理模式的产生与兴起。产学 研联盟则是跨组织协作并共创价值的一种具体体现。现有研究多从静态角度分析 联盟关系、行为及对绩效的影响。但是,在联盟的不同阶段,参与方的关系和行 为会发生变化,其对联盟绩效也会产生不同的影响。本文采用价值共创理论,分 析了在联盟的不同阶段,参与方利益动机、合作行为的差异,及其分别对联盟绩 效的影响,希望能帮助产学研联盟中的企业从伙伴利益动机和合作行为两方面找 出提升联盟绩效的途径。 本文在价值共创等理论研究基础上,首先建立了“利益动机、合作行为-绩 效”的理论框架,采用单案例研究方法对天士力与天津中医药大学的产学联盟进 行研究,分析了在联盟的初始、磨合与成熟三个阶段,联盟参与方利益动机、合 作行为的差异,及其分别对联盟绩效的影响。研究表明,在初始阶段,高度资源 互补性使得联盟参与方之间的利益动机与合作行为的差异性不显著,合适的参与 方选择、互补性资源的投入与对研究人员的激励与监控机制的设计显得尤为重 要。在磨合阶段,由于学术界和产业界利益动机的不一致以及有可能产生的机会 主义和道德风险行为,造成冲突加剧。因此,这一阶段用激励与监控机制的执行 效率(共同确定目标、灵活的组织架构)与互动频率与密度进行绩效衡量。在成 熟阶段,合作与协调问题不断减少,参与方逐渐了解如何才能有效的开展合作并 实现价值共创。因此成熟阶段绩效衡量主要围绕企业的新产品与效率提高、专利 与文章、员工素质提高与联合培养学生、以及联盟关系的稳定性进行绩效衡量。 若当前联盟能够实现目标,参与方满意度较高,则下一个项目中参与方联盟合作 的意愿与动机较强,会相互信任、有效沟通,共同设置目标并调配资源,采取有 效的合作行为以应对联盟过程中出现的各种冲突与矛盾,进而影响下一个联盟周 期的绩效。 关键词:产学研联盟,价值共创,动机,差异性,合作行为,绩效 III ABSTRACT With the continuous development of science and technology, many new business model innovations, such as platform-based business model, Internet and shared economy, have gradually become a trend, and the focus of current economic competition has gradually turned to the innovation of business model. The boundary of enterprises is gradually blurred, and the emergence and rise of various governance models of cross-organizational collaboration are replaced by it. Industry-University Alliance is a concrete embodiment of cross-organizational collaboration and value co-creation. Existing studies have analyzed alliance relationships, behaviors and their impact on performance from a static perspective. However, at different stages of the alliance life cycle, the partnership will change, and its scale and effect may evolve. Based on this, this paper analyzed the motivation and cooperative behavior of participants at different stages of the alliance life cycle, and their respective effects on alliance performance. Firstly, this paper reviewed the literature on value, value co-creation and value co-creation in the Industry-University, summarized the main research results and deficiencies in the existing research fields, and established a theoretical framework of ―Motivation、Behavior - Performance‖. At the same time, the case background of Tasly Industry-University Alliance was described, especially the research and development model. On the basis of collecting and analyzing data, the case data were coded. After that, this paper conducted a single case study on a successful cooperative research and development project between Tasly and Tianjin University of Traditional Chinese Medicine, and analyzed the differences of interest motivation and cooperative behavior of participants in the initial, implementation and maturity stages of the alliance life cycle, and their respective effects on the performance of the alliance. The results showed that in the initial stage, high complementarity of resources makes the heterogeneity of interest motivation between alliance participants and the difference of cooperative behavior insignificant. The performance measurement system in the initial stage mainly focuses on complementary resources and incentives for researchers. In the implementation stage, due to the differences in the nature of knowledge and the management of intellectual property rights between academia and IV industry, as well as the differences in the interests motivation, measurement and evaluation mechanism of participants, the cooperation of Industry-University alliance has encountered great challenges in this stage. In the mature stage of the Industry-University alliance, the problems of cooperation and coordination are decreasing. Participants gradually understand how to effectively carry out cooperation and achieve value co-creation. Performance measurement mainly focuses on three aspects: new knowledge and new technology, new products and production efficiency, and staff quality improvement and joint training of students. If the current alliance can achieve its objectives and the participants‘ satisfaction is high, the willingness and motivation of the participants‘ alliance cooperation in the next project will be stronger, they will trust each other, communicate effectively, set goals and allocate resources together, and take effective cooperative actions to deal with conflicts and contradictions during the process of alliance, which influences the performance of a next alliance cycle. KEY WORDS: Industry-university alliance, Value co-creation, Motivation, Cooperative behavior, Performance V 目录 第1章 绪论 ................................................................................................................. 1 1.1选题背景及研究意义....................................................................................... 1 1.1.1选题背景................................................................................................. 1 1.1.2研究意义................................................................................................. 3 1.2研究思路与研究方法....................................................................................... 3 1.2.1研究思路................................................................................................. 3 1.2.2研究方法................................................................................................. 4 1.3研究内容及创新点........................................................................................... 4 1.3.1研究内容................................................................................................. 4 1.3.2创新点..................................................................................................... 6 第2章 文献综述 ......................................................................................................... 7 2.1 价值基础战略(Value-based Strategy) ........................................................ 7 2.2 价值共创的战略研究...................................................................................... 9 2.3 产学研联盟中的价值共创............................................................................ 11 第3章 研究框架及案例背景 ................................................................................... 15 3.1框架提出......................................................................................................... 15 3.1.1联盟利益动机分析............................................................................... 15 3.1.2联盟合作行为分析............................................................................... 18 3.1.3联盟绩效评估....................................................................................... 22 3.2 案例描述........................................................................................................ 27 3.2.1 天士力简介.......................................................................................... 27 3.2.2天士力研发模式简介........................................................................... 29 3