企业文化是企业的灵魂，是推动企业发展的不竭动力。当前新能源行业处 于转型发展时期，市场竞争不断加剧，新能源企业已不能单纯依靠产能和规模 来提高市场的销量来增加收入，需要通过不断推动企业文化建设，提高企业文 化建设水平来保证企业长久健康发展。 本文以N新能源股份有限公司为研究对象，基于企业文化建设四层次结构 模型，运用案例分析法和访谈法，从精神文化、制度文化、行为文化和物质文 化四个层面对N新能源公司企业文化建设现状、存在的问题及成因、对策建议 进行了系统分析。研究认为：N新能源公司企业文化建设在精神层面主要存在员 工对企业精神文化认识不到位，以及员工创新意识薄弱、创新精神不足的问题； 在制度层面存在奖惩制度执行不到位，以及企业文化与企业制度结合不够的问 题；在行为层面存在员工参与文体活动不积极，以及企业内部沟通不畅的问题； 在物质层面存在办公场所功能分区和工作环节结合不够，以及企业产品包装与 设计落后等问题。造成上述问题的成因主要包括：一是在精神层面，管理层不 重视企业精神文化宣讲工作，同时创新精神培养等激励机制有待完善；二是在 制度层面，企业领导未带头遵守奖惩制度，企业文化建设专门机构尚未构建； 三是在行为层面，企业文体活动设计不合理，有效的沟通机制有待构建；四是 在物质层面，企业规划部门对场所规划落实不到位，同时产品设计部门缺少专 业人才和经费保障。在此基础上，提出N新能源公司企业文化建设优化目标和 原则，在针对问题和借鉴经验的基础上，提出了N新能源公司企业文化建设的 优化内容，即：一是在精神层面，全员参与精神文化培训，营造良好创新精神 氛围，培树先进创新典型，完善创新激励机制；二是在制度层面，完善奖惩制 度，设立企业文化建设的专职部门，完善企业管理制度建设；三是在行为层面， 建立协调有效的沟通机制，加强企业员工行为素质的培养，借助企业文化活动 规范企业员工良好行为；四是在物质层面，根据工作需求设计办公环境，提升 企业产品质量及包装设计水平，建立综合企业文化传播网络。最后，研究提出 具体优化步骤和保障措施。研究不仅对提升N新能源公司企业文化建设水平以 及推动企业发展具有积极作用，也为其他新能源公司企业文化建设提供一定参 考与借鉴。 关键词：企业文化建设；新能源企业；股份有限公司 III Abstract Corporate culture is the soul of an enterprise and an inexhaustible motive force to promote its development. At present, the new energy industry is in a period of transformation and development, and market competition is intensifying. New energy companies can no longer rely solely on production capacity and scale to increase market sales to increase revenue. They need to continuously promote the construction of corporate culture and improve the level of corporate cultural construction to ensure long-term business. healthy growth. This article takes N New Energy Co., Ltd. as the research object, based on the four-level structure model of corporate culture construction, and uses case analysis and interview methods to analyze N New Energy companies from the four levels of spiritual culture, system culture, behavior culture, and material culture. The current situation of cultural construction, existing problems and their causes, and countermeasures are analyzed systematically. According to the research, the construction of N New Energy's corporate culture mainly includes the problems of employees' inadequate understanding of the corporate spirit and culture, as well as the weak innovation consciousness and inadequate innovation spirit of employees; at the institutional level, the implementation of the reward and punishment system is not in place, and corporate culture and Inadequate integration of corporate systems; at the behavioral level, employees are not actively participating in cultural and sports activities, and internal communication is not smooth; at the material level, there is insufficient integration of office functional zoning and work links, and backward product packaging and design. . The main causes of the above problems include: first, at the spiritual level, management does not pay attention to the promotion of corporate spirit and culture, and at the same time, incentive mechanisms such as the cultivation of innovative spirit need to be improved; second, at the institutional level, business leaders do not take the lead in complying with the reward and punishment system, corporate culture The construction of a specialized agency has not yet been established; the third is that at the behavioral level, the design of corporate cultural and sports activities is unreasonable, and an effective communication mechanism IV needs to be constructed; the fourth is that at the material level, the enterprise planning department has not implemented the site planning in place, and the product design department lacks professional personnel and Funding. On this basis, the objectives and principles for the optimization of N New Energy's corporate culture construction are put forward. Based on the problems and lessons learned, the optimization content of N New Energy's corporate culture construction is put forward, namely: First, at the spiritual level, the whole Employees to participate in spiritual and cultural training, create a good atmosphere of innovation, cultivate advanced innovation models, and improve innovation incentives; second, at the institutional level, improve the reward and punishment system, establish a full-time department of corporate culture construction, and improve the construction of corporate management systems; At the behavior level, establish a coordinated and effective communication mechanism, strengthen the cultivation of corporate employees' behavioral qualities, and use corporate cultural activities to regulate the good behaviors of corporate employees. Fourth, at the material level, design office environments based on work needs to improve the product quality and packaging design level of the company. Establish a comprehensive corporate culture communication network. Finally, the study proposes specific optimization steps and safeguard measures. The research not only has a positive effect on improving the level of corporate culture construction of N New Energy Company and the promotion of corporate development, but also provides some reference and reference for the construction of other new energy company corporate culture. Key words：Construction of Enterprise Culture;New Energy Enterprise; Company limited by shares V 目 录 摘要 .............................................................. II Abstract ........................................................ III 第一章 绪论 ....................................................... 1 第一节 选题背景和意义............................................. 1 一、 选题背景 ..................................................... 1 二、 选题意义 ..................................................... 2 第二节 国内外研究现状............................................. 3 一、国外研究现状 .................................................. 3 二、国内研究现状 .................................................. 4 第三节 研究方法与技术路线......................................... 5 一、研究方法 ...................................................... 5 二、技术路线 ...................................................... 6 第四节 研究内容与创新点........................................... 7 一、研究内容 ...................................................... 7 二、创新点 ....................................................... 7 第二章 理论基础 ................................................. 8 第一节 相关概念................................................... 8 一、企业文化的内涵 ................................................. 8 二、企业文化的范畴 ................................................. 9 第二节 相关理论.................................................. 9 一、四层次结构模型 ................................................ 10 二、企业形象设计理论 .............................................. 11 VI 第三章 N新能源公司企业文化建设存在的问题及成因分析 ...... 12 第一节 公司企业文化建设概况..................................... 12 一、公司发展概况 ................................................. 12 二、公司企业文化建设概况 ........................................... 14 第二节 公司企业文化建设存在的问题..........