II 摘要 随着汽车节能低碳减排,降低汽车能源物质依存度逐渐突出成为国内国际关 注汽车节能工业和环保汽车产业的发展趋势,加之国际油价持续上涨给中国汽车 节能工业发展带来的更加紧迫的压力,近年来随着中国政府先后制定了汽车节能 和利用新能源驱动汽车产业发展两大战略。新能源电动汽车发展作为加快替代清 洁能源和加快建设实现可持续发展低碳和谐社会的重要组成部分,越来越多地受 到来自世界上各地的高度重视。我国人民政府正式将加快发展国家新能源车，电 动汽车重点产业项目被列为七大重点国家发展战略重点新兴产业之一。政府的政 策大力支持资金支持与积极推动,使得我国新能源电动汽车产业的发展得到了持 续大力发展和高速平稳增长，催生出一批新能源行业的产业链企业。在这样的背 景下，LX电气技术公司作为新能源汽车核心三电的研发、制造厂商，如何抓住 行业高速发展的机遇、提升企业在行业市场的占有率，成为行业的标杆企业，制 定符合自身情况的发展战略已成为急需解决的课题。 本文以LX电气技术公司为研究对象，通过运用战略管理的基础理论和文献 研究，结合案例实际情况，采用大量的数据分析、用分析模型PEST方法进行整 体宏观外部环境分析、使用波特五种竞争力模型进行分析、内部微观环境分析， 同时运用SWOT矩阵来分析LX电气技术有限公司的优势、劣势、机会及潜在 威胁的相互结合矩阵，从而帮助制定企业发展的规划战略，战略规划方案的具体 建议包括公司管理层面的企业整体发展战略、竞争优势战略、职能岗位层面的发 展战略，并分别提出了关于战略方案实施的基本保障政策措施，希望对推进LX 电气技术公司的战略管理和企业发展起到助力作用。 关键词：公司、发展战略、竞争战略 ABSTRACT III ABSTRACT Withenergyconservationandemissionreduction,reducingenergydependence hasgraduallybecomethedevelopmenttrendoftheinternationalautomobileindustry andenvironmentalprotectionindustry,coupledwiththepressureontheautomobile industrycausedbyrisingoilprices,theChinesegovernmenthasformulated energy-savingandnew-energyvehicledevelopmentstrategiesinrecentyears.Asan importantpartofdevelopingsustainableenergyandlow-carbonsociety,newenergy vehiclesarereceivingmoreandmoreattentionfromallcountriesintheworld.The Chinesegovernmenthasofficiallylistednewenergyvehiclesasoneoftheseven strategicindustries.Withthestrongsupportandpromotionofthegovernment,the newenergyautomobileindustryhasbeenboominganddevelopingrapidly.,andhas spawnedanumberofindustrialchainenterprisesinthenewenergyindustry.Under suchabackground,LXElectricTechnologyCo.Ltd.,asthecoreR&Dand manufacturingcompanyofthenewenergyvehiclecore,howtoseizetheopportunity ofhigh-speeddevelopmentoftheindustryandenhancethemarketshareofthe companyintheindustry,becomethebenchmarkenterpriseintheindustry,and developitinlinewithitself.Thedevelopmentstrategyofthesituationhasbecomean urgentissue. ThisarticletakesLXElectricTechnologyCompanyastheresearchobject, throughtheuseofbasictheoryandliteratureresearchofstrategicmanagement, combinedwiththeactualsituationofthecase,usingalargenumberofdataanalysis, PESTformacroenvironmentalanalysis,usingPorterfiveforcemodelanalysis, internalenvironmentanalysisConductmicro-environmentalanalysisanduseSWOT matrixtoanalyzeLXElectricTechnologyCo.,Ltd.'scombinationmatrixof advantages,disadvantages,opportunitiesandthreatstoformulatethecompany's developmentstrategy.Thestrategicplanproposalincludescompany-leveloverall strategy,competitivestrategyandfunctions.Atthelevelofthestrategy,andput forwardthesafeguardmeasuresfortheimplementationofthestrategy,Ihopetoplay aroleinthestrategicmanagementandenterprisedevelopmentofLXElectric Technology. Keyword:Company，Strategicmanagement,competitivestrategy 目录 IV 目录 摘要...........................................................................................................................II ABSTRACT.................................................................................................................III 第1章绪论..................................................................................................................1 1.1研究背景与意义.................................................................................................1 1.1.1研究背景..................................................................................................1 1.1.2研究意义..................................................................................................2 1.2研究内容与方法.................................................................................................2 1.2.1研究目标与内容......................................................................................2 1.3.2研究方法..................................................................................................4 1.3创新点.................................................................................................................5 第2章相关理论与文献综述......................................................................................6 2.1理论基础.............................................................................................................6 2.1.1基本概念..................................................................................................6 2.1.2相关理论..................................................................................................9 2.2文献综述...........................................................................................................12 2.2.1国外研究................................................................................................12 2.2.2国内研究................................................................................................13 第3章LX电气技术公司环境分析..........................................................................15 3.1LX公司的宏观环境分析.................................................................................15 3.1.1PEST分析...............................................................................................15 3.2LX公司的微观环境分析.................................................................................18 3.2.1国内电机控制器行业分析....................................................................18 3.2.2波特五力模型分析................................................................................23 3.2.3内部环境分析........................................................................................29 第4章LX电气技术公司发展战略选择..................................................................36 4.1SWOT分析.......................................................................................................36 4.2发展战略思路选择...........................................................................................38 4.2.1公司愿景、使命....................................................................................38 4.2.2发展的战略思想与战略原则................................................................39 4.3LX电气技术公司发展战略目标.....................................................................41 4.3.1LX电气技术公司发展的总体目标.......................................................41 4.3.2LX电气技术公司发展的具体目标.......................................................42 目录 V 4.4LX电气技术公司发展的战略方案.................................................................42 4.4.1总体战略.................................................................................................42 4.4.2竞争战略.................................................................................................43 4.4.3职能战略.................................................................................................45 第5章LX电气技术公司发展战略实施的对策与保障措施..................................50 5.1LX电气技术公司发展战略实施的对策.........................................................50 5.1.1提升科研技术创新的能力..................................................................50 5.1.2提升产品的质量、稳定性和可靠性..................................................50 5.1.3公司流程优化和提高制度的执行力..................................................51 5.1.4实施精益制造......................................................................................51 5.1.5加强企业文化建设......................................