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MBA毕业论文_钢集团唐钢公司企业文化建设提升研究PDF

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- I - 摘要 河钢集团唐钢公司近年来积极应对市场挑战的历程中,特别是在金融危机的压 力下“化危为机”,形成了许多先进的企业理念,同时明确了以“建设最具竞争力钢 铁企业”为核心的战略发展目标,全面加快转型发展、改革创新。在本文中,相继 采用了实地调查、观察实证、以及定性与定量分析相结合等多种研究方法,并结合 实际,分析了河钢集团唐钢公司实施企业文化建设提升的背景、基础条件和对策措 施。 首先,从基本概念的角度,明确了企业文化、文化管理的概念界定,结合国外 企业文化发展情况以及国内的发展现状,重点分析了企业文化体系的构成,重点阐 述了沙因“文化层次模型”、彼得?圣吉“学习型组织”和企业文化软实力理论。这 些较为前沿的企业文化理论,为河钢唐钢企业文化体系建设提升提供了理论依据。 其次,本文分析了宏观社会经济文化和钢铁行业发展现状,以及企业发展历史、 管理机制、员工队伍等微观方面的情况,深入剖析了河钢集团唐钢公司企业文化建 设工作中存在的问题。根据企业文化构成的理念、制度和物质三要素理论,着眼于 河钢唐钢实施市场引领战略、推进发展转型,以建设最具竞争力钢铁企业为目标, 本文提出了构建健全的理念体系、创新管理和塑造形象等方面的对策措施,以文化 力提升企业软实力,从而赢得领先一步的竞争优势。 最后,提出了企业文化建设提升的保障措施。明确了贯穿企业最高层至最基层 的系统体系,探索了企业文化建设与企业运营创效之间的平衡点、处理方法,突出 企业文化创新驱动对企业的积极作用,以及以浓厚的文化氛围提升文化自觉的措施, 确保企业文化提升战略的全面实施,推进责任型企业、幸福型企业建设。 关键词:企业文化;软实力;制度文化;企业形象;管理创新 燕山大学工商管理硕士学位论文 - II - Abstract In recent years, He Steel Tang Steel actively cope with the market challenge, especially transform the crisis into opportunity under the financial crisis, and many advanced ideas was formed by He Steel Tang Steel, at the same time, clearly define the core strategic target which centre on built the most competitive steel-maker, comprehensively speed up the transformation and development; reform and innovation. The article has adopt the combined research methods which include field survey, observation and demonstration, qualitative and quantitative analyse, to analyse the backgrounds, basic conditions and countermeasures for the He Steel Tang Steel execute the culture promotion strategy which combining with the practical situation. Firstly, the article defines the corporate culture, culture management from basic concepts, analyzes the corporate culture components combined with the theoretic development of corporate culture at foreign countries and actual development situation at China, it is mainly interprets Culture Hierarchical Model of Schein, Learning Organization of Peter M. Senge and enterprise soft power theory. These frontier theories have provide the theoretical basis for promote the corporate culture system construction of He Steel Tang Steel. Secondly, the article analyzes the macroscopic aspects of society, economy and culture as well as the current developing situation of steel industry, and the microcosmic aspects of enterprise development history, administrative mechanism and employees team,etc. It deeply analyse the problems for the He Steel Tang Steel during the corporate culture construction. Based on the theory of three essential elements: ideas, systems and materials which consist of corporate culture , with a view to the market leading strategy, push the development of transformation and the target of built the most competitive steel-maker of He Steel Tang Steel, the article propose the measures of built the sound idea systems, innovation managements and plant image, to promote the corporate soft power by culture power in order to win the leading competitive superiority. Finally, the article proposes the supporting measures for promote the corporate Abstract - III - culture system construction, clearly define the families of systems throughout the top to the bottom of the corporate, explore the balance point and handling method between the culture construction and business operation, to emphasis the positive role to the corporate by the corporate culture innovation and the measurements for promote the cultural conscious by a strong cultural atmosphere, to ensure the full implementation of corporate culture improvement strategy and push forwards the construction of building a responsible and happy enterprise. Keywords: Corporate Culture; Soft Power; Institution Culture; Corporate Image; Management Innovation 目 录 - V - 目 录 摘要 .................................................................................................................................. I ABSTRACT ....................................................................................................................... II 第1章 绪 论 ................................................................................................................... 1 1.1 研究的背景及现实意义 ......................................................................................... 1 1.1.1 研究的背景 ....................................................................................................... 1 1.1.2 研究的现实意义 ............................................................................................... 2 1.2 国内外研究现状 ..................................................................................................... 3 1.2.1 国外研究现状 ................................................................................................... 3 1.2.2 国内研究现状 ................................................................................................... 5 1.2.3 研究现状综述 ................................................................................................... 6 1.3 本文研究的主要内容与研究方法 ......................................................................... 7 1.3.1 主要内容 ........................................................................................................... 7 1.3.2 研究方法 ........................................................................................................... 7 第2章 企业文化相关理论 ............................................................................................. 10 2.1 基本概念 ............................................................................................................... 10 2.1.1 企业文化 ......................................................................................................... 10 2.1.2 企业文化管理 ................................................................................................. 10 2.1.3 企业文化管理特点 ......................................................................................... 11 2.2 基础理论 ............................................................................................................... 12 2.2.1 企业文化结构 ................................................................................................. 12 2.2.2 企业文化导入理论 ......................................................................................... 13 2.2.3 学习型企业文化理论 ..................................................................................... 14 2.2.4 企业软实力理论 ............................................................................................. 15 2.3 本章小结 ............................................................................................................... 16 第3章 河钢唐钢企业文化建设环境及现状分析 ......................................................... 17 3.1 企业宏观环境分析 ............................................................................................... 17 3.1.1 经济环境 ......................................................................................................... 17 3.1.2 社会环境 ......................................................................................................... 18 3.1.3 文化环境 ......................................................................................................... 18 3.1.4 行业情况 ..................................................................................................