I 摘要 当前，为了促进电子信息产业领域代工生产型企业转向社会化、专业化物流，延 伸物流产业链和价值链，进一步提升基于供应链管理的物流信息化、网络化和智慧化 水平，建设高效便捷、通达顺畅的现代物流服务体系，则必须增强企业物流管理能力。 因此，本文选取了重庆一家笔记型电脑制造企业M公司为案例背景，以提高市场竞 争力，致力提升其物流管理与服务能力。 围绕M公司案例情景，以该公司物流管理问题研究为导向，运用供应链管理、 物流管理和加工贸易相关理论知识，采用了文献研究法、案例研究法、访谈法、SWOT 分析法等手法阐释了M公司所处的行业环境、SWOT分析、波特“五力模型”、运营 现状与问题及管理能力提升措施，并用鱼骨图分析法找到了M公司在销货物流环节 出现的信息技术链接不强、承运人和报关行沟通不及时、市场响应力差、出货物流流 程不精细、物流作业效率不高、物流时效性低等问题。 研究结果表明：基于供应链管理，提升M公司物流管理能力，必须加强企业内 部物流业务流程优化，尤其是销售出货物流流程优化，并提出实现物流管理能力提升 的具体保障措施。包括两个部分，第一，提出了销售物流通关环节优化方案：（1） 基于供应链管理，搭建企业物流信息管理系统；（2）优化销售出货物流流程；（3） 优化仓储物流作业系统，提高运营效率。第二，提出实现M公司物流管理能力提升 的具体保障。包括信息平台、组织架构、运行机制、财务支持、企业信誉和PDCA循 环六大保障措施。 综上，基于供应链管理，实现M公司物流管理能力提升的研究结果是有效、可 行的，对该公司增强物流管理与客户服务能力具有重要的实践指导价值，对相关制造 型企业物流管理具有理论意义和借鉴参考意义。 关键词：电子制造业供应链管理加工贸易物流流程物流服务 重庆理工大学硕士学位论文 II Abstract Atpresent,inordertovigorouslydevelopelectronicinformationindustry,the electronicmanufacturingenterprisesshouldenhancethelogisticsmanagementcapability, turntosocializedandspecializedlogistics,extendthelogisticsindustrychainandvalue chain,enhancetheleveloflogisticsnetworkingandintelligencebasedonsupplychain management,andbuildamodernlogisticsservicesystemwhichisefficient,convenient andsmooth.ThispaperchoosesMCompany,anotebookcomputermanufacturing enterpriseinChongqing,asthecasetoimproveitslogisticsmanagementandservice capabilities. Thispaperisguidedbythetheoryofsupplychainmanagement,logistics managementandprocessingtrade.Itexplainstheindustrialenvironmentbymeansof literatureresearch,casestudy,interviewingmethod,SWOTanalysis,Porter's"FiveForces Model".Thefishbonediagramanalysismethodisusedtofindtheproblemsinthe distributionlogisticsofMCompany,suchasweakinformationtechnologylink,untimely communicationbetweenthecarrierandthecustomsbroker,poormarketresponse, imprecisedistributionlogisticsprocess,lowefficiencyoflogisticsoperation,low timelinessoflogistics,etc. Theresearchshowsthat,itisnecessarytooptimizetheinternallogisticsprocesses, especiallytheshippingprocesses,andputforwardspecificsafeguardmeasurestorealize theimprovementoflogisticsmanagementcapability.Itconsistsoftwoparts.First,itputs forwardtheoptimizationschemeofdistributionlogisticscustomsclearance:(1)Basedon supplychainmanagement,itbuildsenterpriselogisticsinformationmanagementsystem; (2)Optimizetheflowofdistributionlogistics;(3)Optimizethewarehouselogistics operationsystemandimprovetheoperationefficiency.Secondly,itputsforwardthe concreteguaranteetoimprovethelogisticsmanagementcapabilityofMCompany. Includinginformationplatform,organizationalstructure,operationmechanism,financial support,corporatereputationandPDCAcycle. Insummary,basedonsupplychainmanagement,theresultsofimprovinglogistics managementcapabilityofMcompanyareeffectiveandfeasible,whichhaveimportant practicalguidingvalueforthecompanytoenhancelogisticsmanagementandcustomer servicecapability,andhavetheoreticalsignificanceandreferencesignificanceforlogistics managementofrelatedmanufacturingenterprises. Abstract III Keywords:ElectronicmanufacturingSupplychainmanagementProcessingtrade LogisticsprocessLogisticsservice 重庆理工大学硕士学位论文 IV 目录 摘要 ..................................................................................................................... I Abstract............................................................................................................ II 目录 ................................................................................................................... IV 1.绪论 ............................................................................................................... 1 1.1研究背景 ................................................................................................................ 1 1.2研究目的与意义 .................................................................................................... 1 1.2.1研究目的....................................................................................................1 1.2.2研究意义....................................................................................................2 1.3国内外研究现状 .................................................................................................... 3 1.3.1国内研究现状............................................................................................3 1.3.2国外研究现状............................................................................................4 1.4研究内容、方法与技术路线 ................................................................................ 5 1.4.1研究内容.....................................................................................................5 1.4.2研究方法.....................................................................................................5 1.4.3技术路线.....................................................................................................5 2.主要理论基础 .............................................................................................. 7 2.1供应链管理网链结构 ............................................................................................. 7 2.2供应链环境下的物流管理 ..................................................................................... 7 2.2.1物流管理概念............................................................................................7 2.2.2供应链环境下物流管理的特点................................................................8 2.3供应链环境下的加工贸易物流 ............................................................................. 8 2.3.1加工贸易....................................................................................................8 2.3.2加工贸易企业物流....................................................................................8 3.M公司运营环境及SWOT分析 ..................................................................... 9 3.1运营环境 ................................................................................................................ 9 3.1.1中美贸易战对笔电产业发展的影响........................................................9 3.1.2重庆笔电产业发展趋势..........................................................................10 3.1.3外部环境分析..........................................................................................13 3.1.4内部环境分析..........................................................................................16 目录 V 3.2SWOT分析 ............................................................................................................. 19 3.2.1优势分析...................................................................................................19 3.2.2劣势分析...................................................................................................21 3.2.3机会分析...................................................................................................22 3.2.4威胁分析...................................................................................................23 3.2.5SWOT矩阵综合分析.................................................................................26 4.M公司物流管理现状、问题及管理能力提升 ........................................ 28 4.1物流管理现状 ...................................................................................................... 28 4.1.1基于