文本描述
I 摘要 近年来,我国物流业在“一带一路”政策引领下发展迅速。中央和地方政府出台了 多种优惠扶持政策,为物流业的发展提供了前所未有的机遇。淄博市众多物流企业在 激烈的竞争中崛起。物流业发展不平衡,与当地经济发展水平不相适应。如何在激烈 的竞争中脱颖而出,成为每个物流企业都应该考虑的问题。本文以SDHZ物流公司作 为研究的对象,在企业战略管理、竞争战略、物流等相关文献基础上,运用PEST、 SWOT分析模型,对公司内外环境进行系统分析,并针对公司现有问题,制定企业发 展目标,帮助SDHZ物流有限公司找到一条符合自身情况和特点的发展道路,为企业 管理者竞争战略的选择提供科学的依据,同时丰富同类企业竞争战略理论的成果,对 类似物流公司也具有一定的参考价值。 本文主要用到文献分析法,图表分析法以及数据分析法。第一章介绍了研究的背 景和意义,并对国内外竞争战略研究进行了综述;第二章介绍了相关的理论基础;第 三章详细分析了SDHZ物流公司的竞争环境,介绍了SDHZ物流公司的概况和组织 结构,对SDHZ物流公司的宏观环境进行了PEST分析,并从营销管理、财务管理、 人力资源状况、企业管理、品牌建设等方面分析了SDHZ物流公司的内部环境;第四 章运用SWOT分析了SDHZ物流公司的优势、劣势、机遇和威胁。通过EFE、IFE 评价矩阵和SWOT矩阵分析和制定了SDHZ物流公司的整体竞争战略,并从物流技 术、品牌建设等方面实施了差异化竞争战略和客户服务;第五章对SDHZ物流公司提 出战略实施保障措施;第六章对本文进行总结并展望。 关键词:竞争战略;SDHZ物流公司;PEST分析法;SWOT分析法;人才战略 山东理工大学硕士学位论文 ABSTRACT II ABSTRACT In recent years, China's logistics industry has developed rapidly under the guidance of the "One Belt And One Road" policy. The central and local governments have introduced a variety of preferential support policies, providing unprecedented opportunities for the development of the logistics industry. Zibo city many logistics enterprises rise in the fierce competition. The development of the logistics industry is not balanced and does not adapt to the level of local economic development. How to stand out in the fierce competition has become a problem that every logistics enterprise should consider. Taking SDHZ logistics company as the research object, the enterprise strategy management, competitive strategy, logistics and other related literature, on the basis of using the PEST and SWOT analysis model, on the company's internal and external environment of system analysis, and existing problems of the company, make enterprise development goals, to help SDHZ logistics co., LTD., find a suitable road of development situation and characteristics, for the enterprise managers to provide scientific basis for the selection of competitive strategy, at the same time rich results of similar enterprise competitive strategy theory, the similar logistics company also has a certain reference value. This paper mainly uses the literature analysis method, the chart analysis method and the data analysis method. The first chapter introduces the background and significance of the research. The second chapter introduces the relevant theoretical basis. Chapter three analyzes the competitive environment of SDHZ logistics company in detail, carries out PEST analysis on the macro environment of SDHZ logistics company, and analyzes the internal environment of SDHZ logistics company from aspects of marketing management, financial management, human resource status, enterprise management and brand building. Chapter four USES SWOT to analyze the advantages, disadvantages, opportunities and threats of SDHZ logistics company. Through EFE, IFE evaluation matrix and SWOT matrix analysis and development of SDHZ logistics company's overall competitive strategy, and from the logistics technology, brand building and other aspects of the implementation of differentiated competitive strategy and customer service; Chapter five puts forward the strategic implementation safeguard measures for SDHZ logistics company. Chapter six summarizes and anticipates this paper. Key words: Competitive strategy; SDHZ logistics company; PEST analysis method; SWOT analysis; Talent strategy 山东理工大学硕士学位论文 目录 III 目 录 摘要 ................................................................................................................................ I ABSTRACT ........................................................................................................................ II 目 录 ............................................................................................................................. III 第一章 引 言 ............................................................................................................... 5 1.1 研究背景和意义 ..................................................................................................... 5 1.2 文献综述 ................................................................................................................. 7 1.2.1国内外竞争战略相关研究 ............................................................................ 7 1.3 研究框架和研究方法 ............................................................................................. 9 1.3.1研究框架 ........................................................................................................ 9 1.3.2研究方法 ........................................................................................................ 9 第二章 相关理论基础 ..................................................................................................... 12 2.1竞争战略方面 ........................................................................................................ 12 2.1.1战略管理的定义 .......................................................................................... 12 2.1.2战略管理过程 .............................................................................................. 12 2.1.3 竞争战略理论 ............................................................................................. 13 2.2第三方物流 ............................................................................................................ 14 2.3 PEST分析理论 ...................................................................................................... 15 2.4 SWOT分析理论 .................................................................................................... 16 第三章 SDHZ物流公司竞争环境分析 ......................................................................... 17 3.1 SDHZ物流公司概况及组织构架 ......................................................................... 17 3.1.1 SDHZ物流公司概况 ................................................................................... 17 3.1.2 SDHZ物流公司组织架构 ........................................................................... 17 3.2 SDHZ物流公司宏观环境PEST分析 ................................................................. 18 3.2.1政治法律(Politics)环境分析 ....................................................................... 18 3.2.2 经济(Economy) 环境分析 ......................................................................... 19 3.2.3 社会(Society) 环境分析 ............................................................................ 21 3.2.4 技术(Technology) 环境分析 ...................................................................... 21 3.3 SDHZ物流公司行业背景分析 ............................................................................. 22 3.3.1 行业发展现状 ............................................................................................. 22 3.3.2 行业竞争格局 ............................................................................................. 24 3.4 SDHZ物流公司内部环境分析 ............................................................................. 26 3.4.1 营销体系现状分析 ..................................................................................... 26 3.4.2 财务管理现状分析 ..................................................................................... 26 3.4.3 人力资源现状分析 ..................................................................................... 27 3.4.4 业务管理现状分析 .........