With the development of economy, the improvement of people?s material living standards and the advancement of China into an aging society, people?s demand for medical care is increasing, and the demand for medical care is also increasing. Our country has huge medical devices. In the consumer market, the market has great potential and the development situation is good. Shuangding Medical Devices Co., Ltd. is mainly engaged in the agency distribution of imported medical devices and reagents. In the past two years, homogeneity of products has become more serious, vicious competition among peers has intensified, market environment has deteriorated, and profits have been too low. The threshold of agency rights for high-end core products has been rising, and agency rights are difficult to obtain. In addition, the overall economic environment in the past two years is not good, and the country?s current medical reform policy is uncertain. The policy factors restrict hospitals from reducing the scale of procurement of medical equipment and reagents, and at the same time increase the procurement ratio of domestic medical device products. These factors have increased the marketing difficulty of Shuangding Medical Devices. This article combines the environmental conditions of China's medical device market, according to the development needs of Henan Shuangding Medical Devices Co., Ltd., based on relevant management theory and marketing theory, to seek a suitable marketing strategy for Henan Shuangding medical device company. This paper first analyzed the marketing background of the company. While analyzing the macro-environment, consumers, and major competitors of Henan Shuangding Medical Devices Co., Ltd., it also analyzed the advantages and disadvantages of Henan Shuangding Medical Devices Co., Ltd. External opportunity threats. Through analysis, it can be found that the external environment of Henan Shuangding Medical Device Co., Ltd. is more favorable than the threat, but due to policy factors, competition factors and the company's own limitations, the company still has certain difficulties and deficiencies. Secondly, the marketing status quo was III analyzed mainly from the company's market positioning and 4PS (products, pricing, channels, and promotions), combined with the above-mentioned environmental analysis and status analysis, and summarizing the products, pricing, and distribution of Henan Shuangding Medical Device Company. There are certain problems with the promotion. The main causes are: the influence of policies, the influence of technology, the factors of market competition, and the limitations of the company itself. Finally, this paper proposes measures for perfecting the marketing strategy of Henan Shuangding Medical Devices Co., Ltd. from five aspects: improve product mix strategies; improve pricing strategies; expand distribution channel strategies; innovate promotion mix strategies。。。。。。以下内容略