教育行业肩负着培养人才的重任，人才是民族复兴的希望。随着数字时代的 到来，教育也因此受益，新兴技术与教育之间的关联更加紧密。教育出版 产值占 据出版行业的大半以上，作为内容的供应者，为各年龄阶段的学习者提供精神给 养，而青少年正是数字时代的“原住民”。因此，教育出版的的数字化转型，是 出版行业 数字化转型中的重要部分，已经势在必行。我国有一些大型的教育出版 集团己经进行了教育数字出版的转型，但是更多的中小教育出版企业，受制于资 金、人才等条件的制约。 过度依赖传统纸质教材教辅的发行，没有紧跟数字出版 的时代大潮。再加上企业数字化转型过程中会面临诸多风险和挑战，我国的教育 出版企业，特别是公有制教育出版企业的 数字化转型之路并不顺利。 本文采用的研究方法主要有文献研究法、案例分析法、SWOT-CLPV分析法。 结合H教育出版社的实际情况，分析了H教育社在数字化转型过程中的优势、 劣势、机会、威胁等因素，分析这四种因素相互作用下呈现出的抑制性、杠杆性、 脆弱性、问题性，对企业生存和发展造成的影响。对H教育出版社进行实例分 析，用相关理论研 究后总结出教育出版企业战略转型中可借鉴的经验。 本文由五部分组成。第一部分简述了研究的背景，研究的目的与意义，研究 的思路与方法，对研究内容的时代背景，所要达 到的目的和意义进行了综述，阐 述了选题的意义和研究的脉络，并对国内外的相关研究文献总结后进行了综述； 第二部分对文中涉及到的教育信息化、数字出版等概念和理论进 行了解释，介绍 了案例分析法、文献研究法、SWOT-CLPV分析法的概念；第三部分对H教育 出版社数字化转型过程中的实践经验和面临的问题做了分析，这也是传统出版企 业数字 化转型中常要面对的一些问题；第四部分简述了国内外数字转型可借鉴的 经验，对H教育出版社的数字转型过程用SWOT-CLPV分析法进行分析；第五 部分在前几部分的基础上，运 用企业经营理念对教育出版企业的数字化转型提出 了对应的转型策略，在企业打造核心产品、单客营销、平台经济体、数据产权、 人才队伍塑造等方面提出了实施的举措，这为 传统出版企业数字化转型提供了思 路和策略，对企业转型过程中面临的问题分析，有助于企业规避类似问题，制定 精准的战略转型方案，走出属于自己的数字化转型之路。 关键 词：教育出版企业；教育信息化；出版数字化；战略转型； 河南财经政法大学硕士学位论文 II Abstract The education industry shoulders the heavy responsibility of training talents, and talents are the hope of national rejuvenation. With the advent of the digital age, education has benefited, and the connection between emerging technologies and education has become closer. The output value of educational publishing occupies more than half of the publishing industry. As a content provider, it provides spiritual support for learners of all ages, and young people are the "original people" of the digital age. Therefore, the digital transformation of education publishing is an important part of the digital transformation of the publishing industry, and it is imperative. Some large educational publishing groups in China have already undergone the transformation of digital education publishing, but more small and medium-sized educational publishing companies are constrained by conditions such as funding and talent. Relying too much on the distribution of traditional paper teaching aids did not keep up with the tide of digital publishing. Coupled with the risks and challenges faced by enterprises in the process of digital transformation, the digital transformation of education publishing companies in China, especially public ownership education publishing companies, is not smooth. The research methods used in this paper are literature research, case analysis, and SWOT-CLPV analysis. Combined with the actual situation of H Education Press, this paper analyzes the advantages, disadvantages, opportunities, and threats of H Education Society in the process of digital transformation, and analyzes the restraint, leverage, vulnerability, Problematic, impact on the survival and development of enterprises. This paper analyzes the case of H Education Publishing House and summarizes the lessons that can be used in the strategic transformation of education publishing companies after studying related theories. This article consists of five parts. The first part briefly describes the research background, research purpose and significance, research ideas and methods, summarizes the era background of the research content, the purpose and significance to be achieved, expounds the significance of the topic and the context of the research, and After summarizing the relevant research literature at home and abroad, it summarizes; the second part explains the concepts and theories of education informatization, digital publishing, etc. involved in the article, and introduces the case analysis method, literature research method, and SWOT-CLPV analysis method The 河南财经政法大学硕士学位论文 III third part analyzes the practical experience and problems faced by H Education Publishing House in the process of digital transformation, which are also some of the problems that traditional publishing companies often face in the digital transformation. The fourth part briefly describes domestic and foreign digital The experience of transformation can be used for reference. The digital transformation process of H Education Publishing House is analyzed by SWOT-CLPV analysis method. Based on the previous sections, the fifth part puts forward corresponding countermeasures for the digital transformation of educational publishing companies based on the business management concepts. Transformation strategy to build core products, single-person marketing, platform economies, data property rights, and talent teams in enterprises The implementation measures are proposed in aspects such as shaping, which provide ideas and strategies for the digital transformation of traditional publishing companies. An analysis of the problems encountered in the process of corporate transformation will help companies to avoid similar problems, formulate accurate strategic transformation plans, and go out of their own Road to digital transformation. Key words: educational publication enterprises; educational informalization; publishing digitalization; strategic transformation 河南财经政法大学硕士学位论文 IV 目录 摘要 ............................................................................................................................. I ABSTRACT .................................................................................................................. II 目 录 .......................................................................................................................... IV 1绪论 ............................................................................................................................. 1 1.1选题的背景 .................................................... 1 1.2研究目的与意义 ................................................ 1 1.3研究的思路与方法 .............................................. 2 1.4研究文献综述 .................................................. 3 2相关概念及理论基础 ................................................ 6 2.1相关概念 ...................................................... 6 2.1.1教育信息化概念 .......................................... 6 2.1.2数字出版的概念 .......................................... 7 2.2相关理论基础 .............................................. 7 2.2.1战略转型理论 ............................................ 7 2.2.2 SWOT-CLPV理论 .......................................... 9 2.2.3数字化商业模式理论 ..................................... 10 3 H教育出版企业的数字化转型探索与实践 ............................. 12 3.1H教育出版企业社简介 .......................................... 12 3.2H教育出版社数字化转型中的探索 ................................ 12 3.2.1结合本地市场，定位产品数字化转型 ....................... 12 3.2.2整合各类资源，构建商业运营体 ........................... 13 3.2.3着力应用推广，用技术和服务赋能数字出版物 ............... 14 3.2.4守正创新，构建教育云平台 ............................... 15 3.3 H教育出版行业数字化转型中存在的问题 ......................... 16