I 摘要 农产品流通环节是联结农户与市场的纽带，也是活跃农村经济、拉动农村经 济快速增长的重要环节，更是发展农村支柱产业，加快新农村建设的重要保证。 凉山州凭借良好的自然条件，造就了丰富、颇具特色的农副产品。但是由于地处 山区及周边区域农产品流通体系发展相对滞后的原因，在一定程度上制约了该区 域特色农业的发展。为加快该区域农产品流通体系建设，搭建一个促进山区、彝 区经济发展的平台，已成为促进大凉山经济发展，带动凉山州的农民增收致富， 解决小生产与大市场矛盾，降低流通成本，提高农产品价值的关键节点。 随着雅西高速的通车，便捷的交通条件为凉山州的发展赢得重大历史机遇， 也为建设功能齐备、设施完善、立足西昌市场，辐射带动凉山州和攀枝花经济区 特色农产品综合交易平台奠定了基础。为此，西昌市农产品批发市场有限公司拟 斥巨资投资，在凉山彝族自治州西昌市工业园区建占地 90 亩，集农产品批发、交 易、冷链、加工、检疫检测、人员培训等功能为一体的农特产品冷链流通项目。 本文基于笔者工作的需要并结合项目管理相关理论和方法，从项目可行性研究的 角度对投资建设凉山农特产品冷链流通建设工程项目进行分析。 全文以凉山农特产品冷链流通建设工程为研究对象，按照项目可行性研究的 内容、方法和步骤，首先在阐述了研究的背景及意义、主要内容等的基础上，对 项目可行性研究理论与方法进行了综述；然后从项目建设的必要性、项目业主及 管理模式和业主方的项目管理等方面对凉山农特产品冷链流通工程项目进行详细 的介绍；紧接着从农产品批发市场现状、农产品市场需求的角度以及采用 SWOT 的分析方式对凉山农特产品冷链流通工程项目的市场可行性进行了分析论证；从 项目建设条件、建设布局方案、技术方案和节能与环保设计对凉山农特产品冷链 流通建设工程项目的建设方案可行性进行了分析论证；从投资估算与资金筹措、 财务效益、社会效益、项目风险评价的角度对凉山农特产品冷链流通工程项目的 经济效益可行性进行了分析论证；最后得出了报告研究的重要结论。 本文通过分析凉山农特产品冷链流通建设工程项目市场及竞争能力，研究建 设规模及建设内容，选址及建设条件，主要工程方案，环境保护及节能，投资估 算及融资方案和财务评价以及风险分析等方面的内容为建设业主及有关部门决策 提供了具有重要价值的参考依据。 关键词，农特产品；冷链流通工程；项目管理；项目可行性研究ABSTRACT II ABSTRACT Agricultural circulation is linked to the link between farmers and the market, but also an active rural economy, driving the rapid growth of rural economy an important part of the development of rural pillar industry, accelerate the construction of new rural areas an important guarantee. Liangshan state with good natural conditions, creating a rich, quite the characteristics of agricultural and sideline products. However, due to the relatively backward development of agricultural products circulation system in mountainous and surrounding areas, the development of characteristic agriculture in the region has been restricted to a certain extent. In order to speed up the construction of agricultural products circulation system in the region, to build a platform to promote the economic development of mountainous areas and Yi areas has become the promotion of economic development in Daliangshan, driving farmers in Liangshan Prefecture to get rich, to solve the contradiction between small production and big market, reduce circulation costs, Key points of agricultural product value. With the opening of Yaxi Expressway, convenient traffic conditions for the development of Liangshan state to win a great historical opportunity, but also for the construction of functional, well-equipped, based on Xi chang market, radiation driven Liangshan and Panzhihua Economic Zone characteristics of agricultural products integrated trading platform laid basis. To this end, Xichang City Agricultural Products Wholesale Market Co., Ltd. intends to spend huge sums of money investment in Liangshan Yi Autonomous Prefecture Xichang City Industrial Park covers an area of 90 acres, set agricultural products wholesale, trade, cold chain, processing, quarantine testing, personnel training and other functions as a whole Of agricultural products cold chain circulation project. Based on the needs of the author's work and the theory and method of project management, this paper analyzes the construction of Liangzhan agricultural products cold chain circulation construction project from the perspective of project feasibility study. Based on the contents, methods and steps of the feasibility study of the project, the paper first analyzes the background and significance of the research, the main contents, and so on, the project feasibility study theory And then from the project construction of the necessity, feasibility, project owners and management model andABSTRACT III the owner of the project management and other aspects of Liangshan agricultural products cold chain circulation project in detail; followed by wholesale from the agricultural products The market situation, the market demand of agricultural products and the analysis of the market feasibility of the cold chain circulation project of Liangshan agricultural products by SWOT analysis method. From the project construction conditions, the construction layout plan, the technical scheme and the energy saving and environmental protection design The economic feasibility of the cold chain circulation project of Liangshan agricultural products is analyzed from the perspective of investment estimation and fund raising, financial benefit, social benefit and project risk evaluation. The economic development of Liangzhan agricultural products cold chain circulation project is analyzed and demonstrated. The feasibility of the feasibility analysis and demonstration; Out of the important conclusions of the paper. This paper analyzes the construction scale and construction content, selection and construction conditions, main project plan, environmental protection and energy saving, investment estimation, financing plan and financial evaluation and risk analysis of the cold-chain circulation project of Liangshan agricultural products. And other aspects of the content for the construction of the owners and the relevant departments to provide a valuable reference to the decision-making basis. Key words: Agricultural products, cold chain circulation project, project management, project feasibility study目录 IV 目录 第一章 绪论.................................................................................................................... 1 1.1 研究背景及意义................................................................................................ 1 1.2 研究目标与思路................................................................................................ 2 1.2.1 研究的目标.............................................................................................. 2 1.2.2 研究的思路.............................................................................................. 3 1.3 研究内容、方法及框架线路............................................................................ 3 1.3.1 研究的内容.............................................................................................. 3 1.3.2 研究的方法.............................................................................................. 4 1.3.3 研究的框架线路...................................................................................... 4 第二章 项目可行性研究理论与方法综述.................................................................. 6 2.1 项目管理............................................................................................................ 6 2.2 项目可行性研究................................................................................................ 7 2.2.1 项目可行性研究概述.............................................................................. 7 2.2.2 项目可行性研究原理.............................................................................. 7 2.2.3 项目可行性研究方法.............................................................................. 8 2.3 国内外研究现状................................................................................................ 9 2.3.1 国外可行性研究发展现状...................................................................... 9 2.3.2 国内可行性研究发展现状.................................................................... 10 第三章 凉山农特产品冷链流通建设工程项目概况.................................................. 12 3.1 农特产品冷链流通建设工程项目介绍.......................................................... 12 3.1.1 项目简述................................................................................................ 12 3.1.2 项目建设功能........................................................................................ 13 3.1.3 项目建设原则........................................................................................ 15 3.2 农特产品冷链流通工程项目建设的必要性.................................................. 15 3.3 农特产品冷链流通建设工程项目业主及管理模式分析.............................. 16 3.3.1 项目建设单位基本情况........................................................................ 16 3.3.2 项目组织机构设置................................................................................ 17 3.3.3 项目劳动定员........................................................................................ 18 3.4 基于业主方的农特产品冷链流通建设工程项目管理.................................. 18 3.4.1 项目建设工作结构分解........................................................................ 18目录 V 3.4.2 项目建设进度安排................................................................................ 19 3.4.3 项目建设质量规划................................................................................ 20 3.4.4 项目建设投资管控................................................................................ 21 3.5 本章小结.......................................................................................................... 21 第四章 凉山农特产品冷链流通工程项目市场可行性分析...................................... 23 4.1 农特产品冷链流通工程项目建设政策条件.................................................. 23 4.1.1 项目建设符合国家政策........................................................................ 23 4.1.2 项目区位和交通优势明显.................................................................... 23 4.1.3 其他建设条件有利于本项目建设........................................................ 24 4.2 农产品批发市场现状分析.............................................................................. 25 4.2.1 四川农产品批发市场发展现状分析.................................................... 25 4.2.2 项目所在地农产品批发市场发展现状分析........................................ 26 4.3 农产品市场需求分析...................................................................................... 26 4.4 项目 SWOT 分析............................................................................................. 27 4.4.1 项目优势................................................................................................ 27 4.4.2 项目劣势................................................................................................ 28 4.4.3 项目机会................................................................................................ 28 4.4.3 项目威胁................................................................................................ 28 4.5 项目市场可行思路及交易量预测................................................................... 29 4.5.1 项目市场可行思路................................................................................ 29 4.5.2 项目市场交易量预测............................................................................ 29 4.6 本章小结........................................................................................................... 29 第五章 凉山农特产品冷链流通工程项目建设方案可行性分析.............................. 31 5.1 农特产品冷链流通工程项目建设条件分析.................................................. 31 5.1.1 项目选址评价........................................................................................ 31 5.1.2 项目区概况分析.................................................................................... 32 5.1.3 项目基础设施状况................................................................................ 33 5.2 农特产品冷链流通工程项目建设布局方案分析.......................................... 34 5.2.1 项目总图布置........................................................................................ 34 5.2.2 项目布局................................................................................................ 34 5.2.3 项目辅助设计........................................................................................ 35 5.3 农特产品冷链流通工程项目技术方案分析.................................................. 36 5.3.1 市场信息系统........................................................................................ 36目录 VI 5.3.2 监测技术................................................................................................ 37 5.3.3 气调保鲜工艺技术及设备选择............................................................ 37 5.4 农特产品冷链流通工程项目节能与环保设计.............................................. 38 5.4.1 项目节能设计........................................................................................ 39 5.4.2 项目劳动安全........................................................................................ 39 5.4.3 项目环境保护........................................................................................ 39 5.5 本章小结.......................................................................................................... 41 第六章 凉山农特产品冷链流通工程项目经济效益可行性分析.............................. 42 6.1 农特产品冷链流通工程项目投资估算与资金筹措...................................... 42 6.1.1 项目总投资估算.................................................................................... 42 6.1.2 项目资金来源与筹措............................................................................ 50 6.1.3 项目贷款偿还计划................................................................................ 50 6.2 农特产品冷链流通工程项目财务效益分析.................................................. 51 6.2.1 项目财务评价........................................................................................ 51 6.2.2 项目盈利能力分析................................................................................ 53 6.2.3 项目清偿能力分析................................................................................ 54 6.2.4 项目不确定性分析................................................................................ 55 6.3 农特产品冷链流通工程项目社会效益评价.................................................. 56 6.4 农特产品冷链流通工程项目风险评价及对策.............................................. 57 6.4.1 政策风险及对策.................................................................................... 57 6.4.2 市场经营风险及对策............................................................................ 58 6.4.3 行业竞争风险及对策............................................................................ 58 6.4.4 管理风险及对策.................................................................................... 59 6.4.5 工程项目风险及对策............................................................................ 59 6.4.6 不可抗力风险及对策............................................................................ 60 6.5 本章小结.......................................................................................................... 60 第七章 总结与建议...................................................................................................... 62 7.1 主要结论.......................................................................................................... 62 7.2 建议.................................................................................................................. 63 致谢................................................................................................................................ 64