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2020年BY集团木制品工厂化生产项目商业计划书DOC

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中国建筑装饰行业起步于上世纪八十年代初。自改革开放至今后较长时间内,我国 将处于由传统的农业大国向城市化、工业化强国快速发展时期。国民经济的快速发展、 日益推进的城市化以及政府在民生工程的大量投入,将涌现出大量的装饰装修业务,我 国的建筑装饰行业发展前景广阔。 在《关于建筑装饰行业科技进步的若干意见》中重点提出将木制品工厂化生产及安 装技术作为示范、推广的重点技术。工厂化生产是行业未来的发展趋势,相比于现场施 工,工厂化生产可提高生产效率和工艺水平,降低行业的生产成本,实现装饰工程性价 比的大幅提升。 BY 集团是我国建筑装饰行业中具有最齐全的业务资质企业之一,也是中国建筑装 饰行业现有六家上市公司和领先企业之一。公司专业从事各类型建筑工程设计与施工。 随着业务的迅速扩张,原有的设备和生产能力已远远不能满足发展的需要。公司计划借 助政策优势和企业竞争优势,投资木制品工厂化生产项目以解决产能问题,同时拓展公 司产业链,增强企业竞争能力和可持续发展能力,促进公司业务的全面发展。 本项目在广州白云区新广从路东侧工业园内,占地约 2.16 万平方米,拟投资新建若 干加工车间及其他配套设施,主要包括木制品车间的建造及先进生产设备的购置;项目 建设期 24 个月。建成后主要从事木制品的研发应用、加工、制作和工业化生产。 本文在对可行性研究理论学习的基础上,结合一般可行性研究的科学框架与内容, 对本项目进行了全面综合的分析。研究表明,项目的净现值(NPV)为正,内部收益率(IRR) 较高,投资回收期较短,风险较小,投资价值大,项目可行。 关键词,木制品;工厂化生产;可行性研究II Abstract As a developing country, China will still in a period of rapid development of city, industrialization, marketization during the Twelfth Five Year Plan period and for a long period of time. As the unceasing enhancement of urbanization level and the deepening of industrial structure adjustment, the investment in the people's livelihood engineering by the governments will increase. The area of construction industry in our country is initially expected to maintain nearly 2 billion square meters every year. As architectural decoration industry supporting, the annual new construction decoration engineering quantity will still maintain a rapid growth momentum. Chinese architectural decoration industry started in the eighty's of twenty century. China will be in a period of rapid development from a traditional agricultural country to a powerful country of urbanization and industrialization, since the reform and opening up and in a long time. A lot of decoration business will be appear as the rapid development of the national economy, the increasingly promoted of urbanization and the large number of investment in people’s livelihood projects by the government. Therefore, the development prospect of architectural decoration industry in China is broad. The wood products factory production and installation technology is put as the key technology demonstration, promotion in the “Several opinions about building decoration industry science and technology progress”. Factory production is the future development trend of the industry. Comparing to the construction site, factory production can improve the production efficiency and technology level, reducing the industry's production costs and greatly enhance the cost performance of decoration engineering. BY group is one of the architectural decoration industries that have the most complete business qualification of enterprises, one of the six listed companies and leading enterprises of the architectural decoration industry in China. The company is specialized in the design and construction of various types of construction engineering. Architectural decoration is the main business, and also undertake the design, construction and installation of curtain wall, intelligentialize, fire protection, metal doors and windows, electrical equipment, steel structure engineering. With the rapid expansion of business, the original equipment and production capacity is far from meeting the need of development. The company plans to invest wood products factory production project to address the issue of production capacity and expand the industrial chain of the company. Enhances enterprise competitive ability and the ability of sustainable development and promotes the comprehensive development of theIII business of the company with the help of the policy advantages and the competitive advantage of enterprise. The project is plan to use 24 months to build some processing workshop and other facilities, covers an area of about 21,600 square meters in the Guangzhou Baiyun District from New Canton Road East Industrial Park. It mainly including building wood shop and purchasing advanced production equipment and the factory is mainly engaged in the application, processing, manufacturing and industrial production of wood products. In this paper, the project is analyzed comprehensively based on feasibility study theory and the combination of the science frame and contents of project feasibility study. The research shows that the net present value of the project (NPV) is positive, the internal rate of return (IRR) is high and the investment recovery period is short. In addition, the risk is less and the investment value is great. This project is a feasible plan. Keywords: Wood Products; Industrialized production; Feasibility researchIV 目录 摘要.I ABSTRACT II 目录IV 图表清单.VIII 第一章 绪论....1 1.1 研究背景与意义.. 1 1.1.1 研究背景. 1 1.1.2 研究意义. 2 1.2 文献综述.. 3 1.2.1 基本概念. 3 1.2.2 国外研究现状..... 3 1.2.3 国内研究现状..... 4 1.3 研究内容与方法.. 5 1.3.1 研究内容. 5 1.3.2 研究方法. 6 1.3.3 技术路线. 6 第二章 项目概况..7 2.1 项目背景.. 7 2.1.1 地理区位. 7 2.1.2 项目实施地及配套条件.. 7 2.1.3 项目建设主体 9 2.2 项目建设内容 9 2.3 项目规划.. 9 2.3.1 规划设计原则..... 9 2.3.2 总体布局..... 10 2.3.3 项目设置..... 12 2.4 项目主要经济指标.. 14 2.5 项目建设规模与建设进度计划 14V 2.5.1 项目建设规模... 14 2.5.2 项目建设计划... 14 2.6 本章小结 15 第三章 环境因素分析....16 3.1 宏观经济环境分析.. 16 3.1.1 国际经济形势分析. 16 3.1.2 国家宏观经济形势分析..... 16 3.2 行业分析 17 3.2.1 行业现状..... 17 3.2.2 行业趋势..... 18 3.2.3 竞争对手分析.... 18 3.3 企业能力分析.... 19 3.4 项目 SWOT 分析 .... 23 3.4.1 优势(Strengths).. 23 3.4.2 劣势(Weaknesses).... 25 3.4.3 机会(Opportunities). 25 3.4.4 威胁(Threats) 26 3.4.5 SWOT 矩阵.. 26 3.5 本章小结 27 第四章 项目定位与运营模式....28 4.1 项目定位 28 4.1.1 市场定位..... 28 4.1.2 目标客户群定位..... 28 4.1.3 产品定位..... 28 4.2 运营模式 28 4.2.1 原材料采购. 29 4.2.2 营销渠道..... 29 4.3 组织保障 29 4.3.1 企业组织结构... 29 4.3.2 部门职能..... 30VI 4.3.3 劳动定员和人员培训... 32 4.4 技术保障 34 4.4.1 主要生产车间管理制度..... 34 4.4.2 木制品部品部件生产工艺流程图. 37 4.4.3 木制品主要部品部件生产工艺..... 37 4.5 本章小结 40 第五章 投资估算与效益分析....41 5.1 投资估算 41 5.1.1 总投资构成. 41 5.1.2 投资使用计划... 42 5.1.3 资金筹措..... 45 5.2 经济效益分析.... 45 5.2.1 项目产量目标... 45 5.2.2 项目产品未来 10 年的价格预测... 45 5.2.3 项目的营业收入结构... 46 5.2.4 项目成本费用分析. 46 5.2.5 项目盈利模式及利润主要来源..... 50 5.2.6 项目投资未来 10 年现金流量预测..... 51 5.2.7 盈亏平衡分析.... 52 5.2.8 投资收益率分析 52 5.2.9 本项目资金运用对经营状况的影响... 53 5.3 本章小结 53 第六章 风险防范与管理55 6.1 市场风险 55 6.1.1 风险分析..... 55 6.1.2 风险管理..... 55 6.2 管理风险 55 6.2.1 风险分析..... 55 6.2.2 风险管理..... 56 6.3 原材料成本风险 56VII 6.3.1 风险分析..... 56 6.3.2 风险管理..... 57 6.4 技术研发管理风险.. 57 6.4.1 风险分析..... 57 6.4.2 风险管理..... 57 6.5 敏感性分析.. 57 6.6 本章小结 59 结 论....60