经过三十多年的快速发展和积累，我国已成为全球第一大化纤生产大国，市 场环境从国内拓展到国际，市场竞争呈现多极化，产品也越来越向高新化方向发 展，但目前仍以常规纤维产能扩张为主，而高性能、复合型纤维开发与产业化发 展及新产品推广方面仍然不足。面对当前愈演愈烈的市场竞争，要求企业一定要 求新求变，不断推出满足甚至超越客户期待的创新产品，才能在面对激烈的市场 竞争时获得比较优势。因此，对于任何一家希望基业长青的企业而言，新产品开 发对其生存与发展就显得特别重要。 本文在阐述国内外理论和实践的相关研究基础之上，通过文献分析法、案例 分析法、对比分析法，分析了 H 公司在新产品开发过程中存在的一些主要问题， 如，市场需求重视不足，原料采购问题，开发流程不规范，绩效考核制度缺失， 组织架构不完善，人员知识结构不完善等。提出了拓展新产品开发信息来源渠道， 优化原材料采购，完善新产品研发流程，优化新产品目标市场，优化新产品开发 绩效考核机制，调整新产品开发组织架构与流程等建议。通过新产品开发全过程 优化后，公司新的差异化产品不断增加，财务指标不断加优化，企业的知名度不 断提升。 通过本文的研究，不仅能对 H 公司新产品开发流程进行系统的优化和完善， 提高新产品开发效率，提高企业产品创新能力，而且希望能给同行业中其他企业 在新产品开发的管理上起到一些参考和借鉴的作用。 关 键 词，市场需求，新产品开发，绩效考核，流程优化 论文类型，应用研究II RESEARCH ON OPTIMIZATION OF WHOLE PROCESS OF NEW PRODUCT DEVELOPMENT IN COMPANY H ABSTRACT After more than three decades of rapid development and accumulation, China has become the world's leading producer of chemical fiber, facing international market environment, multi-polarization of market competition and diversification of products. However, the current development is still dominated by quantitative growth, with the expansion of conventional fiber production capacity, while the development of high-performance, composite fiber development and industrialization and the promotion of new products are still insufficient. In the face of the current intensifying market competition, it must continuously carry out innovative management and seek new changes. In order to obtain new growth points and seize the market, we can gain the advantage in the competition. Therefore, the development of new products is of great significance to the survival and development of enterprises. Based on the relevant research on theory and practice at home and abroad, this paper analyzes the main problems such as target market selection, problem of raw material purchase, nonstandard technological process, imperfection assessment and organization chart etc. existing in the new product development process of Company H through literature analysis, case analysis, and comparative analysis. It puts forward suggestions such as expanding new multi-channel product development information source , optimizing raw material procurement, improving new product development process, optimizing selection of new product market, optimizing new product development performance evaluation mechanism, adjusting new product development organization process, etc., After the optimization of whole process of new product in company H, the new differential product are getting increased, the financial indexIII getting optimized and the popularity getting promoted . Through the research of this paper, it can not only optimize and perfect the new product development process of Company H, improve the new product development efficiency, increase the innovation ability, but also hope to provide other enterprises in the chemical fiber industry good reference and referable value in the management of new product development. KEYWORDS: Market demand; New product development; Performance evaluation mechanism; Process optimization TYPE OF DISSERTATION / THESIS: Application Research浙江工业大学硕士学位论文 H 公司新产品开发全过程优化研究 IV 目 录 1 绪论........................................................................................................................1 1.1 研究背景..........................................................................................................1 1.2 研究目的和意义.............................................................................................4 1.2.1 研究目的...................................................................................................4 1.2.2 研究意义...................................................................................................5 1.3 研究内容和方法.............................................................................................5 1.3.1 研究内容..................................................................................................5 1.3.2 研究方法..................................................................................................7 2 新产品开发相关理论与文献综述................................................................8 2.1 新产品开发概述..............................................................................................8 2.1.1 新产品内涵...............................................................................................8 2.1.2 新产品开发内涵.......................................................................................8 2.1.3 新产品开发模式.......................................................................................9 2.2 新产品开发理论和方法................................................................................ 10 2.2.1 集成产品开发理论.................................................................................10 2.2.2 质量功能部署方法.................................................................................11 2.3 国内外研究现状............................................................................................ 12 2.3.1 国外研究现状.........................................................................................12 2.3.2 国内研究现状.........................................................................................13 2.3.3 文献述评.................................................................................................15 3 H 公司新产品开发现状与存在问题...........................................................16 3.1H 公司发展概况.............................................................................................. 16 3.2H 公司新产品开发流程.................................................................................. 17 3.3H 公司新产品开发现状.................................................................................. 18 3.4H 公司新产品开发中存在的问题.................................................................. 21 3.4.1 新产品开发中市场需求重视不足.........................................................21 3.4.2 新产品开发中的原料采购问题.............................................................22 3.4.3 新产品开发中流程不规范.....................................................................23 3.4.4 新产品开发过程中绩效考核制度缺失.................................................24 3.4.5 研发人员知识结构不完善.....................................................................25 3.4.6 新产品开发组织架构不完善.................................................................26浙江工业大学硕士学位论文 H 公司新产品开发全过程优化研究 V 4 H 公司新产品开发全过程优化....................................................................28 4.1 新产品信息来源的多渠道化........................................................................ 28 4.1.1 拓展信息来源渠道.................................................................................28 4.1.2 强化不同阶段信息的收集.....................................................................29 4.2 新产品开发中原料采购优化........................................................................ 31 4.2.1 多渠道拓宽供应商采购来源.................................................................31 4.2.2 建立紧密合作关系.................................................................................32 4.3 新产品研发流程的优化................................................................................ 33 4.4 新产品目标市场的优化................................................................................ 34 4.5 新产品开发中绩效考核机制的完善............................................................ 35 4.6 新产品开发组织架构的调整........................................................................ 36 5 H 公司新产品开发优化后的效果...............................................................39 5.1 新的差异化产品不断增加............................................................................ 39 5.2 财务绩效指标不断优化................................................................................ 41 5.3 企业知名度不断提升.................................................................................... 43 6 结论......................................................................................................................47 6.1 主要研究结论................................................................................................ 47 6.2 研究不足与展望............................................................................................ 47