从 20 世纪 30 年代美国政府运用项目可行性研究方法获得田纳西河流域开发的巨大 成功以来，在随后的 70 余年时间内，项目可行性研究理论与方法获得了长足发展。随 着技术科学、管理科学和自然科学的发展，可行性研究已经逐步发展成为一门综合性学 科。作为工程项目组织管理和评价的科学方法，可行性研究在企业投资和工程项目领域 得到了广泛应用。 C 公司是全球顶尖的消费品公司之一，总部在美国纽约，公司已有着近二百年的历 史。公司在全球 200 多个国家和地区设有分公司或办事机构，雇员总数达 40000 人。公 司在口腔护理、个人护理、家居护理和宠物食品等方面为大众提供高质量的消费品，其 中有很多是广大消费者耳熟能详的全球著名品牌。 经过近二十年的发展建设，C 公司在中国的生产基地面临着较大的挑战，现有设备 及厂房布局的局限性也逐渐明显。尤其是在膏体生产车间，由于现有生产区域的限制， 储罐数量的限制，输膏管道过长，对应的 PA(PostAdded 后加料系统)系统数量限制等因 素，使得生产线的产能得不到最大的发挥，也限制了口腔护理产品在公司全球战略中的 地位提高。为解决这一问题，公司计划对现有的膏体生产车间进行扩建。 本文以 C 公司的上述扩建项目的可行性为研究对象，运用项目管理中有关项目可行 性研究的理论和方法，从项目的市场、技术、财务、风险及控制等方面对 C 公司膏体生 产车间扩建项目的建设进行全面的可行性分析。技术可行性方面，主要是从新工艺的引 进、原有设备的搬迁、环境影响报告等方面进行研究；财务可行性方面，责着重分析了 项目的投资、财务评价报告等。就项目的实施提供理论依据，进而得出可行性的最终结 果。 关键词：扩建；项目；可行性；技术；财务II ABSTRACT Since the 1930s the U.S. government to use the method developed by the Tennessee Valley huge success of the project feasibility study within the next 70 years, the theories and methods of project feasibility study developed by leaps and bounds. With the development of science, management science, and natural science, the feasibility study has gradually developed into an interdisciplinary discipline. As the project organization, management and evaluation of the scientific method, a feasibility study has been widely applied in the field of corporate investment and project. Company C is one of the world's leading consumer goods company, headquartered in New York, the company has nearly two hundred years of history. The company has branches or offices in more than 200 countries and regions around the world, the total number of employees reached 40,000 people. In oral care, personal care, home care and pet food for the public to provide high-quality consumer goods, which is the majority of consumers are familiar with the world's leading brands. After nearly 20 years of development and construction, Company C’s production base in China is facing greater challenges became clear the limitations of the existing equipment and plant layout. Especially in cream making plant, due to the limitations of the existing production area, the tank quantity of restrictions, cream supply piping is too long, corresponding to the PA system of quantitative restrictions and other factors, the capacity of the production line was seriously impacted by it, but also limits the advancement of oral care products in the company's global strategy. To solve this problem, the company plans to expansion of the existing cream making workshop. By using the theory and methods of project management, I studied the expansion project from the market, technical, financial, risk and control other aspects. In this article, I focused on the technical and financial feasibility research such as new produce process, the original equipment relocation, environmental impact reports, responsible for project investment, financial evaluation report and so on. In the end of the article, provided a theoretical basis for the implementation of the project, and then come to the final results of the feasibility. Key Words ：Expansion; Project; Feasibility; Technical, FinancialIII 目 录 摘要...........................................................................................................................................I ABSTRACT ...............................................................................................................................II 第一章 绪 论............................................................................................................................1 1.1 研究背景及意义.............................................................................................................. 1 1.2 国内外项目可行性研究发展现状.................................................................................. 2 1.2.1 国外项目可行性研究发展状况................................................................................ 2 1.2.2 国内可行性研究发展状况....................................................................................... 3 1.3 项目可行性研究的一般理论和方法 .............................................................................. 4 1.3.1 项目可行性研究的目标与主要任务....................................................................... 4 1.3.2 可行性研究的主要内容........................................................................................... 5 1.3.3 项目可行性研究的基本原则................................................................................... 5 1.3.4 可行性研究的基本方法........................................................................................... 6 第二章 C 公司膏体生产车间扩建项目市场可行性分析......................................................8 2.1 中国日化市场背景分析.................................................................................................. 8 2.2 项目产品营销策略分析................................................................................................ 10 2.3 未来三年市场需求预测 ................................................................................................ 11 第三章 C 公司膏体生产车间技术可行性分析....................................................................13 3.1 项目的工程背景及概况................................................................................................ 13 3.2 项目建筑施工条件分析:............................................................................................... 14 3.3 项目公共设施建设可行性分析.................................................................................... 14 3.3.1 给排水及消防.......................................................................................................... 14 3.3.2 低压配电系统......................................................................................................... 15 3.3.3 照明系统................................................................................................................. 16 3.3.4 建筑物防雷与接地................................................................................................. 16 3.3.5 通风及空调系统...................................................................................................... 16 3.3.6 污水处理系统....................................................................................................... 18 3.4 项目的工艺技术可行性分析........................................................................................ 18 3.4.1 牙膏膏体生产基本工艺介绍................................................................................. 18 3.4.2 本次扩建项目拟采用的新工艺............................................................................. 21IV 3.5 现有设备搬迁工程的可行性分析................................................................................ 24 3.6 本次扩建项目环境可行性分析.................................................................................... 30 3.6.1 建设项目所在地自然环境简况............................................................................. 30 3.6.2 公司原有污染源及处理情况................................................................................. 32 3.6.3 本次扩建项目污染源分析..................................................................................... 33 3.6.4 项目扩建前后污染物排放对比.............................................................................. 34 3.6.5 本项目环境影响评价总结..................................................................................... 35 第四章 C 公司膏体生产车间扩建项目财务可行性分析....................................................37 4.1 项目投资估算................................................................................................................ 37 4.2 项目财务评价................................................................................................................ 39 4.3 敏感性分析.................................................................................................................... 42 第五章 C 公司膏体生产车间扩建项目风险分析................................................................43 5.1 项目的风险识别............................................................................................................ 43 5.2 项目风险的评价............................................................................................................ 45 5.3 报告结论 ........................................................................................................................ 48