摘 要 随着企业文化越来越成为企业建设与发展中的关键因素和当前新时代文化 发展方向的界定，国有企业的企业文化建设能否符合国家新时代文化发展的需 求，本文以中国国企 Z 唱片集团有限公司为案例，来研究国有企业的企业文化建 设所存在的现状和策略。通过分析 Z 唱片集团的宏观发展环境和企业微观运营情 况、理清公司发展现状，梳理国内外发展情状与社会文化差异影响下 Z 唱片集团 建设上的弊端，进行母公司与子公司制度文化比较分析，通过企业文化建设中员 工接受度现状的调查，发现企业员工在接受公司当前文化过程中存在的问题，对 于 Z 唱片集团有限公司的企业文化建设情况与问题进行了详实的研究，同时希望 通过研究 Z 唱片集团企业文化建设中存在的问题和对策，能对其他国企文化建设 中存在的问题及对策研究提供参考。 关键词：企业文化建设，制度文化，盖洛普 Q12 测评法，文化差异五维度理论， 员工接受度iii LIST OF ABBREVIATIONS PEST：Analysis Model of Macro Environment Q12：Standards for Measuring Employee Engagement and Participationiv CONTENTS ABSTRACT....................................................................................................................i 摘 要............................................................................................................................ii LIST OF ABBREVIATIONS .......................................................................................iii CONTENTS..................................................................................................................iv 目 录.........................................................................................................................viii LIST OF TABLES ........................................................................................................xi 表 目 录..................................................................................................................xii LIST OF FIGURES ....................................................................................................xiii 图 目 录.................................................................................................................xiv Chapter I Introduction.................................................................................................... 1 1.1 Research background ....................................................................................... 1 1.1.1 Related background of corporate culture.................................................... 1 1.1.2 National new age cultural development background.................................. 5 1.2 Research object ................................................................................................ 9 1.3 Research significance..................................................................................... 10 1.3.1 Theoretical significance ............................................................................ 10 1.3.2 Practical significance ................................................................................ 11 1.4 Research content and study methods ............................................................. 11 1.4.1 Research content ....................................................................................... 11 1.4.2 Research methods ..................................................................................... 12 1.5 Summary of this chapter ................................................................................ 13 Chapter II Literature review......................................................................................... 14 2.1 Literature review............................................................................................ 14 2.2 Corporate culture construction theory ........................................................... 16v 2.2.1 The concept of corporate culture .............................................................. 16 2.2.2 Theoretical framework of corporate culture ............................................. 20 2.2.3 The Gallup Q12 assessment method......................................................... 23 2.3 Employee acceptability study ........................................................................ 25 2.4 Institation building research........................................................................... 28 2.4.1 Significance of Institation building........................................................... 28 2.4.2 Status of corporate Institation building..................................................... 29 2.4.3 The system is not in line with the corporate culture ................................. 30 2.5 Summary of this chapter ................................................................................ 30 Chapter III Case Description ....................................................................................... 32 3.1 Development history of Z Records Group..................................................... 32 3.2 Current development status of Z Records Group .......................................... 33 3.3 Problems in the enterprise culture construction of Z Records Group's in the new era ................................................................................................................. 34 3.4 Current status and problems of system and culture construction of Z Records Group ................................................................................................................... 35 3.4.1 Overview of the system and culture construction of Z Records Group.... 35 3.4.2 Analysis on external environment factors of Z Records Group — PEST analysis model.............................................................................................................. 38 Chapter IV Case analysis ............................................................................................. 42 4.1 Comparison of system differences between the parent company and the subsidiary company of Z Records Group ............................................................ 42 4.1.1 Comparison of the system differences of the parent company and the subsidiary company based on Hofstede's Cultural Dimensions Theory...................... 42 4.1.2 Analysis of compare results of differences in system and culture construction of the parent company and the subsidiary company ............................... 42 4.2 Employee acceptance survey of subsidiary system culture construction ...... 46 4.2.1 Questionnaire design................................................................................. 46vi 4.2.2 Survey objects and results......................................................................... 46 4.3 The main problems of employee acceptance ................................................. 49 4.3.1 Company training...................................................................................... 49 4.3.2 Reward and punishment mechanism ........................................................ 50 4.4 Summary of this chapter ................................................................................ 50 Chapter V Analysis of the Causes of Problems Exited in the Construction of Corporate Culture of State-owned Enterprises and Z Records Group......................... 51 5.1 Disadvantages of The Construction of Corporate Culture in Z Records Group and The Current State-Owned Enterprises........................................................... 51 5.2 Objective Causes............................................................................................ 53 5.2.1 Immature Development of Enterprises ..................................................... 53 5.2.2 Dynamic External Environment ............................................................... 54 5.2.3 Frequent Turnover of Leaderships ............................................................ 54 5.3 Subjective Causes .......................................................................................... 55 5.3.1 Vague Corporate Culture Positioning ....................................................... 55 5.3.2 Lack of Clarified Purpose ......................................................................... 55 5.3. 3 Insufficient Understanding and Exertion of Employee Participation ...... 56 Chapter VI System Culture Optimization Strategy of the Z Records Group............... 58 6.1 Extraction of the Core Beliefs of Corporate Culture ..................................... 58 6.2 Design of system culture construction optimization plan of the Z Records Group ................................................................................................................... 59 6.3 Strengthen the training management in the construction of system culture .. 60 6.3.1 Optimization of training effectiveness under the influence of cultural differences.................................................................................................................... 60 6.3.2 Measures to enhance training effectiveness of enterprise system and culture construction in Z Records Group..................................................................... 61 6.4 Build employee reward and punishment system in system culture construction.......................................................................................................... 62vii 6.4.1 Optimization of reward and punishment mechanism under the effect of cultural difference ........................................................................................................ 62 6.4.2 The building of system construction and reward and punishment mechanism system of Z Records Group ...................................................................... 66 6.5 Play the role of corporate culture in system culture construction.................. 66 6.6 Strengthen the channel construction of enterprise system culture................. 67 6.7 Summary of this chapter ................................................................................ 68 Chapter VII Optimize the Measures of Safeguard for the Implementation of the Strategies...................................................................................................................... 69 7.1 Human resources support for the system culture construction of Z Records Group ................................................................................................................... 69 7.2 Fund support of the system culture construction of Z Records Group .......... 70 7.3 Facility support of the system culture construction of Z Records Group ...... 71 7.3.1 The preparation of employee manual for Z Records Group system culture construction and implementation support.................................................................... 71 7.4 Summary of this chapter ................................................................................ 72 Chapter VIII Conclusion and Outlook ......................................................................... 73 REFERENCE............................................................................................................... 74viii 目 录 ABSTRACT....................................................................................................................i 摘 要............................................................................................................................ii LIST OF ABBREVIATIONS ...................................................................................... iii CONTENTS..................................................................................................................iv 目 录........................................................................................................................ viii LIST OF TABLES ........................................................................................................xi 表 目 录..................................................................................................................xii LIST OF FIGURES ................................................................................................... xiii 图 目 录.................................................................................................................xiv 第 1 章 绪论..................................................................................................................1 1.1 研究背景..........................................................................................................1 1.1.1 企业文化相关背景.................................................................................1 1.1.2 国家新时代文化发展背景.....................................................................5 1.2 研究对象..........................................................................................................9 1.3 研究意义........................................................................................................10 1.3.1 理论意义...............................................................................................10 1.3.2 现实意义..............................................................................................11 1.4 研究内容与研究方法.................................................................................... 11 1.4.1 研究内容..............................................................................................11 1.4.2 研究方法..............................................................................................12 1.5 本章小结.......................................................................................................13 第 2 章 文献综述........................................................................................................14 2.1 研究文献综述...............................................................................................14 2.2 企业文化建设理论.......................................................................................16 2.2.1 企业文化的概念...................................................................................16 2.2.2 企业文化的理论框架...........................................................................20 2.2.3 盖洛普 Q12 测评法.............................................................................23ix 2.3 员工接受度研究............................................................................................28 2.4 制度建设研究................................................................................................25 2.4.1 制度建设的意义...................................................................................28 2.4.2 企业制度建设现状...............................................................................29 2.4.3 制度落位与企业文化建设不相符.......................................................22 2.5 本章述评........................................................................................................30 第 3 章 案例描述........................................................................................................32 3.1 Z 唱片集团的发展历史 ................................................................................32 3.2 Z 唱片集团的发展现状 ................................................................................33 3.3 Z 唱片集团在新时代企业文化建设中遇到的问题 ....................................34 3.4 Z 唱片集团制度文化建设现状及问题 ........................................................35 3.4.1 Z 唱片集团制度文化建设概况 ...........................................................35 3.4.2 Z 唱片集团外部环境因素分析——PEST 分析模型...................... 38 第 4 章 案例分析........................................................................................................42 4.1 Z 唱片集团母公司与子公司制度差异比较 ................................................42 4.1.1 基于文化差异五维度理论的子母公司制度差异比较.......................42 4.1.2 子母公司制度文化建设差异比较结果分析.......................................42 4.2 子公司制度文化建设员工接受度调查........................................................46 4.2.1 调查问卷设计.......................................................................................46 4.2.2 调查对象与结果...................................................................................46 4.3 员工接受度主要问题体现............................................................................49 4.3.1 公司培训问题.......................................................................................49 4.3.2 奖惩机制问题.......................................................................................50 4.4 本章小结........................................................................................................50 第 5 章 Z 唱片集团及国有企业企业文化建设中存在问题的原因分析.................47 5.1 Z 唱片集团和当前国有企业普遍存在的企业文化建设弊端 ....................51 5.2 客观原因........................................................................................................49 5.2.1 发展的初级阶段...................................................................................49x 5.2.2 外部环境变化迅速...............................................................................50 5.2.3 企业领导更替频繁...............................................................................49 5.3 主观原因........................................................................................................49 5.3.1 企业文化定位模糊...............................................................................49 5.3.2 缺乏明确的目的性...............................................................................50 5.3.3 对员工参与的认识和发挥不足...........................................................49 第 6 章 Z 唱片集团制度文化建设优化策略............................................................47 6.1 提炼企业文化核心理念................................................................................51 6.2 Z 唱片集团制度文化建设优化方案设计 ....................................................51 6.3 加强制度文化建设中的培训管理...............................................................60 6.3.1 文化差异影响下培训有效性优化.......................................................60 6.3.2. Z 唱片集团企业制度文化培训有效性提升措施 ..............................61 6.4 构建制度文化建设中员工奖惩体系............................................................62 6.4.1 文化差异影响下奖惩机制优化...........................................................62 6.4.2 Z 唱片集团制度建设奖惩机制体系的构建 .......................................66 6.5 发挥企业文化在制度文化建设中的作用....................................................66 6.6 加强企业制度文化的渠道建设....................................................................67 6.7 本章小结........................................................................................................68 第 7 章 优化策略实施的保障措施............................................................................69 7.1 Z 唱片集团制度文化建设的人力资源保障 ................................................69 7.2 Z 唱片集团制度文化建设的资金保障 ........................................................70 7.3 Z 唱片集团制度文化建设的设施保障 ........................................................71 7.4 本章小结.