首页 > 资料专栏 > 地产 > 旅游地产 > 旅游地产综合 > 大连体育旅游潜优势项目发展可行性研究报告DOC

大连体育旅游潜优势项目发展可行性研究报告DOC

资料大小:793KB(压缩后)
文档格式:DOC
资料语言:中文版/英文版/日文版
解压密码:m448
更新时间:2021/4/17(发布于辽宁)

类型:金牌资料
积分:--
推荐:升级会员

   点此下载 ==>> 点击下载文档


文本描述
内容摘要,随着人类社会的进步与发展,生活水平不断的提高,闲暇时间逐渐 增多,已使旅游活动在全球范围内蓬勃发展。人们不再满足于单纯的观光,由 体育和旅游相互结合形成的一种暂新的、综合旅游方式——体育旅游,逐渐受 到旅游者的青睐。众所周知,大连有着丰富的体育旅游资源和广阔的市场前景, 但没有形成自己的优势项目。政府高度重视发展旅游业,2013 年全运会大连将 承办 15 个项目,如何抓住这一良机,发展大连体育旅游,提升大连旅游和城市 形象,挖掘大连市旅游经济效益,值得我们深入研究。本文通过专家访谈和问 卷调查,找出大连体育旅游潜优势项目,分别为,海岛游、体育赛事游、温泉 滑雪游、登山漂流游和高尔夫游艇游。通过层次分析法对潜优势项目进行定量 评价,发现各个项目都具有自身的优势,同时也存在一些问题。运用 SWOT 矩 阵分析法,总结出各潜优势项目不同的发展战略,以期为大连体育旅游今后的 发展提供一些理论支持,能够更好地推动大连旅游经济的进步。 关键词,大连;体育旅游;潜优势项目;发展;可行性2 Abstract Content : With the development and progress of human society, people's living standards continue to improve, increasing of leisure time, tourism activities in the global scope vigorous development, already made people are no longer satisfied with the simple sightseeing, sports and tourism by blending and the formation of a new, comprehensive tourism -- sports tourism gradually by tourists favor. Dalian has rich sports tourism resources and vast market demand, but do not form their own advantages of the project. The government attaches great importance to the development of tourism, the 2013 games Dalian will undertake 15 projects, how to seize this one opportunity, play in Dalian City sports tourism, promote Dalian tourism image and city image, improve the Dalian city tourism economic benefits, be worth to we study. In this paper, through expert interviews and questionnaire survey, find out the Dalian sports tourism potential advantage project, respectively: Island Tour, sports tours, hot springs ski tours, mountain rafting and golf and yacht tour. Through the analytic hierarchy process to the potential advantages of the project evaluation, found that each project has its own advantages, there are also some problems. Application of SWOT matrix analysis, summed up the potential advantages of the project different development strategy, with a view to Dalian sports tourism in future development to provide some theoretical support, to better promote the progress of Dalian tourism economy. Key words: Dalian; sports tourism; potential advantages of the project; development ;feasibility3 目 录 摘要..................................................... 1 1.前言................................................... 5 2.文献综述............................................... 6 2.1 国外研究概况 ................................................................................................ 6 2.2 国内研究概况 ................................................................................................ 7 3.研究对象与方法......................................... 9 3.1 研究对象: ....................................................................................................... 9 3.2 研究方法: ....................................................................................................... 9 3.2.1 文献资料法: ................................................................................................ 9 3.2.2 专家访谈法: ................................................................................................ 9 3.2.3 问卷调查法: ................................................................................................ 9 3.2.4 数理统计法: ...............................................................................................11 3.2.5 层次分析法 ................................................................................................11 3.2.6 SWOT 矩阵分析法. ...13 4.研究结果与讨论................................................................................................13 4.1 体育旅游概念的界定 .................................................. ..................................14 4.2 大连体育旅游类型分类及潜优势项目的定位 ...........................................14 4.2.1 大连体育旅游类型分类 .............................................................................18 4.2.2 大连体育旅游潜优势项目的定位 .............................................................18 4.3 大连体育旅游潜优势项目发展可行性分析 ...............................................20 4.3.1 海岛游发展可行性分析 ............................................................................20 4.3.2 体育赛事游发展可行性分析 ....................................................................23 4.3.3 温泉滑雪游发展可行分析 ..........................................................................25 4.3.4 登山漂流游发展可行性分析 ................................... .......................................27 4.3.5 高尔夫游艇游发展可行性分析 ............................... .................................29 4.4 大连体育旅游潜优势项目发展战略 SWOT 矩阵分析 ..............................31 4.4.1 海岛游发展战略 SWOT 矩阵分析 ...........................................................314 4.4.3 体育赛事游发展战略 SWOT 矩阵分析 ................................................34 4.4.3 温泉滑雪游发展战略 SWOT 矩阵分析 ................ .....................................35 4.4.4 登山漂流游发展战略 SWOT 矩阵分析 ................ .................................37 4.4.5 高尔夫游艇游发展战略 SWOT 矩阵分析….35 5.结论与建议............................................ 36 5.1 结论…36 5.2 建议….…...37 6.