智能制造是基于新的信息通信技术与先进制造技术的深度融合，贯穿于设计、生产、 管理、服务等制造活动的全部环节，具有自感知、自学习、自决策、自执行、自适应等 功能的新型生产方式。近年来，无论从国际竞争格局的发展还是国家战略和政策的导向 来看，智能制造都是发展的重点。本文以 A 集团公司作为研究对象，对该公司的结构件 制造业务进行分析，并研究如何适应外部环境和行业发展环境，选择何种适当的战略来 加速发展，以面对未来结构件制造行业的激烈竞争。 本文从 A 集团公司结构件业务面临的宏观环境、行业发展现状、及其业务发展现状 进行分析，同时研究 A 集团公司怎样结合自身的优劣势，在未来结构件业务发展的机会 和威胁中确定好自己的业务发展战略。在分析过程中使用了战略管理对应的理论和管理 工具，具体有 PEST 分析法、波特五力模型分析、SWOT 分析及 QSPM 矩阵分析等。 通过以上对 A 集团公司结构件业务内外部环境的分析，提出了业务增长战略的建 议。具体为利用公司的模具技术品牌优势为客户提供差异化的服务；利用结构件制造的 一站式规模制造和技术优势促进差异化业务的加速发展，带动结构件制造业务的增长型 战略。并从技术、服务、人员素质、激励等方面总结出保障这个业务发展战略实施的措 施。希望通过本文的研究成果能给 A 集团公司有所参考，使其在国家提出的智能制造战 略的大背景下抓住机遇，实现结构件制造业务的跨越式发展。 关键词，结构件、智能制造、战略II Abstract Smart manufacture is fused by information & communication technology and advanced manufacture technology. It has the function of self-sense、self-learning、self-decision、 self-executing、self-adaption and it is a new manufacture model to penetrate the all process of manufacture such as design、manufacture、management and customer service. In the recent years no matter international affairs and the police of china smart manufacture is hot spot. This research article takes Agroup company, which has component manufacture department, as the research object. The article analysis the business of component manufacture and try to get how to match the outside operation environment and industry development environment. Then find what is the suitable business development strategy to make the business rapidly development. And getting the best result to compete in the component manufacture industry. This paper analysis the macroscopic environment, industry environment and the component manufacture business status. Meanwhile, this article studies how to do a good job in strategic situation in the future chance and challenges of manufacture business development, matching its inner advantages and disadvantages. When analysis the business it bases on the related theory and analysis tool of strategic management, Such as PEST、Potter’s Five Force Model、SWOTAnalysis、QSPM Matrix and so on. According analysis the inner and outside operate situation of manufacture business it suggest the strategy is growth strategy and focus on high differentiation business. The content is combining with the advantage of tooling brand supply the high differentiation component manufacture and using the one-stop manufacture advantage to supply the component part for the industry customers. This article sums up the safeguards for the development strategy in the aspect of technology、service and staff capability. Hope the result of the research can be useful for A company. When it get the right strategy A company manufacture business can grasp the chance of the smart manufacture “made in china 2025” strategy and have a rapid development. Keywords: Component part;Smart manufacture; StrategyIII 目 录 摘要.........................................................................................................................................I ABSTRACT .............................................................................................................................. II 第一章 绪论..............................................................................................................................1 1.1 选题背景及研究意义...................................................................................................... 1 1.1.1 选题背景................................................................................................................... 1 1.1.2 研究意义................................................................................................................... 2 1.2 国内外研究现状.............................................................................................................. 3 1.3 论文的研究目标与研究内容.......................................................................................... 6 1.3.1 研究目标................................................................................................................... 6 1.3.2 研究内容................................................................................................................... 6 1.4 研究方法与技术路线...................................................................................................... 8 1.4.1 研究方法................................................................................................................... 8 1.4.2 技术路线................................................................................................................. 10 第二章 A 公司集团概况及结构件业务的现状....................................................................12 2.1 A 公司集团概况............................................................................................................. 12 2.1.1 公司基本情况......................................................................................................... 12 2.1.2 公司整体战略......................................................................................................... 14 2.1.3 集团业务概况......................................................................................................... 15 2.2 A 公司结构件制造业务的现状..................................................................................... 19 2.2.1 通讯设备行业结构件制造业务............................................................................. 19 2.2.2 消费电子行业结构件制造业务............................................................................. 20 2.2.3 智能装备行业结构件制造业务............................................................................. 21 2.2.4 智能家居行业结构件制造业务............................................................................. 21 2.2.5 医疗设备行业结构件制造业务............................................................................. 22 2.3 本章小结........................................................................................................................ 22 第三章 A 公司结构件制造业务外部环境分析....................................................................23 3.1 宏观环境分析................................................................................................................ 23 3.1.1 政治环境分析......................................................................................................... 23IV 3.1.2 经济环境分析......................................................................................................... 24 3.1.3 社会环境分析......................................................................................................... 25 3.1.4 技术环境分析......................................................................................................... 26 3.2 行业现状分析................................................................................................................ 27 3.2.1 新进入者的威胁..................................................................................................... 27 3.2.2 替代品的威胁......................................................................................................... 28 3.2.3 同行业内现有竞争者的竞争能力.......................................................................... 29 3.2.4 供方议价能力.......................................................................................................... 29 3.2.5 买方议价能力.......................................................................................................... 30 3.3 本章小结..................................................................................................................... 31 第四章 A 公司与结构件制造业务相关的资源和能力分析................................................32 4.1 与结构件制造业务相关的资源分析 ............................................................................ 32 4.1.1 组织资源................................................................................................................. 32 4.1.2 人力资源................................................................................................................. 33 4.2 与结构件制造业务相关的能力分析 ............................................................................ 33 4.2.1 财务能力................................................................................................................. 33 4.2.2 制造规模能力.......................................................................................................... 34 4.2.3 品牌影响力.............................................................................................................. 35 4.3 本章小结 ........................................................................................................................ 36 第五章 业务发展战略选择及职能支持战略........................................................................37 5.1 智能制造事业群结构件制造业务发展战略选择........................................................ 37 5.1.1 业务竞争能力的 SWOT 分析................................................................................ 37 5.1.2 业务战略的选择..................................................................................................... 44 5.1.3 业务发展的战略目标及实施计划.......................................................................... 52 5.2 基于差异化业务发展战略的职能支持策略................................................................ 53 5.2.1 发展高附加值的技术研发...................................................................................... 55 5.2.2 打造优质高效的精益生产...................................................................................... 57 5.2.3 提供客户导向的个性服务...................................................................................... 58 5.3 本章小结........................................................................................................................ 59 第六章 业务发展战略实施的保障措施................................................................................61V 6.1 业务发展战略实施的人力资源规划 ............................................................................ 61 6.1.1 提高技术人员占比及分布...................................................................................... 61 6.1.2 以客户专属团队来提升客户差异化服务.............................................................. 61 6.1.3 全方位提升员工的素质和职业技能...................................................................... 62 6.2 业务发展战略实施过程中的激励措施........................................................................ 62 6.2.1 以技术为导向的激励措施..................................................................................... 62 6.2.2 以品质为中心的激励措施..................................................................................... 63 6.2.3 以柔性生产满足客户需求的激励措施................................................................. 63 6.3 本章小结........................................................................................................................ 63 结 论........................................................................................................................................64