珠三角地区有庞大的纸品市场需求，市场前景广阔，但目前广东省还缺乏一个纸业 物流基地。中堂作为造纸重镇，处于造纸原材料供应地中心，亦处于产品销售区域中心 地带，改造提升传统物流，大力发展现代物流，对于降低社会物流成本，提高物流效率， 优化资源配置，促进经济结构调整和发展方式转变，推动中堂镇第三产业乃至经济社会 发展都具有十分重要意义。 本计划书内容是在中堂镇建立一个纸业现代物流系统项目。通过分析现代物流发展 的趋势和重要性，借鉴国内外物流建设经验，可知，现代化物流是物流业的发展趋势。 本计划书介绍纸业物流系统项目的市场背景和中堂镇发展此项目的有利条件及制 约因素，分析得出，A 物流公司建立此项目具有强大竞争力，A 公司在中堂建立纸业物 流系统是可行的。 接着，本计划书对纸业现代物流系统建设作出方案，并确立发展目标和思路，制定 建设的内容及进度，拟定项目选址，介绍项目布局和功能。根据纸业物流实际重点制定 纸业仓储物流系统方案，同时也制定物流信息系统方案和物流系统运输网络建设方案。 本计划书还介绍物流系统的服务与产品，并制定纸业物流系统的运作模式和策略， 使本项目在行业竞争中赢取优势。 之后本计划书又通过营运收入、营运成本预测和各种相关费用的预测综合分析，得 出本项目建成后有较高的回报率，有良好的经济社会效益。 最后，计划书分析纸业现代物流项目存在政策风险、投资风险、环境风险、管理风 险并对风险提出防范措施，保障项目的开发建设和正常管理运营。 通过本计划书的具体分析，得出在中堂镇建设纸业物流系统是可行的。经营效益预 计良好，具备抗风险能力，对填补和完善珠三角中心地带纸业现代物流和打造纸业物流 核心都有积极的作用。 关键词，纸业物流系统；竞争性分析；财务分析II Abstract There is a huge market demand of paper products in Pearl River delta area, and the paper market will be very prosperous in Pearl River delta area. But there is no paper logistics base in Pearl River delta area. Zhongtang town is a key paper-making town, which located in the center of material supply and product sales areas. Zhongtang town construct the paper logistics platform in order to change the traditional logistics, reduce the cost of logistics, improve logistic efficiency, optimize the allocation of resources, promote economic restructuring and change the economic growth pattern. The construction of paper logistics can improve the tertiary industry and promoting economic and social development in Zhongtang town. This business plan mainly study how to construct a modern paper logistics platform in Zhongtang town by Dongguan A Logistics Company. The author puts forward the major research methods and content after analyzing the development trend and importance of modern logistics, learning from the experience of domestic and international logistics platform construction, and combined with local realities and project background. The author thinks the modern logistics is the development trend of paper logistics. This business plan introduces the market background of paper logistics project and the favorable conditions and the constraints for this project in Zhongtang town. A Logistics Company has great competition in this project by analyzing the condition of A logistics company. All data of indicate the project which will be constructed in Zhongtang town by A company is profitable and feasible. This business plan makes a scheme for the paper logistics system, goal and notion for the project. This plan introduces the content and schedule of the logistics platform construction, confirms the location of the project. This plan also introduces the layout and the function of this project. This plan makes a scenario for the warehouse of paper logistics, the logistics information management system, and the transport network. This business plan introduces product and services of the paper logistics platform. This plan defines the mode of operation and strategies of logistics systems, makes this plan to gain advantage in the logistics competition. Moreover, this plan also think this project will have good economic and social benefits the after the completion of this project through the comprehensive analysis by forecasting the amount of business, revenue and relates cost analyzing. At last, this plan analyses the policy risks, environmental risk, management risk of establishing paper logistics platform, and introduces the methods to reduce those risks.III Through the analyzing, DongGuan A Company’s construction of paper logistics platform in ZhontTang town is feasible. This project will have good economic and social benefits, and will improve the logistics. Key words，Paper-making of ZhongTang town；Logistics system；Construction and plan of logistics systemIV 目 录 摘要.........................................................................................................................................I ABSTRACT .............................................................................................................................. II 图表清单.................................................................................................................................VII 第一章 绪论............................................................................................................................1 1.1 背景与意义...................................................................................................................... 1 1.2 文献综述.......................................................................................................................... 3 1.3 研究方法及主要内容...................................................................................................... 5 第二章 纸业物流系统建设方案............................................................................................7 2.1 项目建设的总体思路与目标.......................................................................................... 7 2.1.1 总体思路................................................................................................................... 7 2.1.2 发展目标................................................................................................................... 7 2.2 项目总体规划.................................................................................................................. 7 2.2.1 项目开发周期........................................................................................................... 7 2.2.2 项目建设进度........................................................................................................... 8 2.3 纸业物流项目选址.......................................................................................................... 8 2.4 项目建设内容与投入预算.............................................................................................. 9 2.5 布局与功能.................................................................................................................... 11 2.6 纸业仓储系统方案........................................................................................................ 11 2.6.1 仓储作业流程......................................................................................................... 11 2.6.2 仓储作业系统结构................................................................................................. 13 2.7 物流信息系统的建设.................................................................................................... 15 2.8 物流运输及网络系统建设............................................................................................ 19 2.8.1 陆路运输................................................................................................................. 19 2.8.2 水路运输................................................................................................................. 19 2.9 本章小结........................................................................................................................ 20 第三章 纸业物流系统项目市场分析和竞争性分析..........................................................21 3.1 中堂纸业物流项目市场分析........................................................................................ 21 3.1.1 市场需求分析......................................................................................................... 21V 3.1.2 纸品供应分析......................................................................................................... 21 3.1.3 经济政策分析......................................................................................................... 22 3.1.4 产业链条分析......................................................................................................... 22 3.2 中堂镇发展纸业物流的优势条件................................................................................ 22 3.2.1 区位交通优势.......................................................................................................... 23 3.2.2 产业集群优势......................................................................................................... 23 3.2.3 产业链条优势......................................................................................................... 23 3.2.4 商贸物流优势......................................................................................................... 23 3.3 中堂镇发展现代物流业的劣势条件............................................................................ 23 3.3.1 交易市场和配套仓储设施发育不足..................................................................... 24 3.3.2 缺乏良好的交易和信息共享的平台..................................................................... 24 3.3.3 物流基础设施和物流人才缺乏............................................................................. 24 3.4 东莞 A 物流公司概况及项目定位分析....................................................................... 25 3.4.1 东莞 A 物流公司简介 ............................................................................................ 25 3.4.2 纸业物流平台的定位............................................................................................. 25 3.5 本章小结........................................................................................................................ 26 第四章 纸业物流系统的运作模式和策略..........................................................................27 4.1 纸业物流系统的产品与服务........................................................................................ 27 4.2 纸业物流中心的人员及组织架构................................................................................ 28 4.3 纸业物流中心运营策略................................................................................................ 29 4.3.1 物流网络开拓策略................................................................................................. 30 4.3.2 坚持品牌经营，提供优质和个性化服务............................................................. 30 4.3.3 建立物流战略联盟................................................................................................. 31 4.3.4 整合资源，优势互补............................................................................................. 31 4.3.5 以会展业促进物流业发展..................................................................................... 32 4.3.6 建立“A 公司国际纸业网”专业网站，深化推广渠道 ..................................... 32 4.3.7 发展综合型物流，拓展增值服务业务................................................................. 33 4.4 本章小结........................................................................................................................ 33 第五章 A 公司纸业物流系统建设财务分析......................................................................34 5.1 投资预算及分析............................................................................................................ 34VI 5.2 营运收入预算及分析.................................................................................................... 34 5.2.1 营运收入预算及分析............................................................................................. 34 5.2.2 第一期营运成本预算及分析................................................................................. 35 5.2.3 第一期收入与成本对比分析................................................................................. 37 5.3 本项目第一期综合经济评价........................................................................................ 38 5.4 本章小结........................................................................................................................ 38 第六章 项目的风险与对策分析..........................................................................................39 6.1 政策风险与对策............................................................................................................ 39 6.2 投资风险与对策............................................................................................................ 39 6.3 环境风险与对策............................................................................................................ 40 6.4 管理风险与对策............................................................................................................ 40 6.5 本章小结........................................................................................................................ 41 结 论......................................................................................................................................42