首页 > 资料专栏 > 经营 > 管理专题 > 项目管理 > SZT公司开发高校校园物流业务项目可行性研究报告DOC

SZT公司开发高校校园物流业务项目可行性研究报告DOC

资料大小:2219KB(压缩后)
文档格式:DOC
资料语言:中文版/英文版/日文版
解压密码:m448
更新时间:2021/4/4(发布于江西)

类型:金牌资料
积分:--
推荐:升级会员

   点此下载 ==>> 点击下载文档


文本描述
摘要 每年寒暑假各大高校学生都有大量行包需要托运回家,物流公司应提供对 应的物流解决方案方能满足校园物流的要求另外随着信息技术的迅猛发展和 相关外围环境的不断完善,以网上商品购销为核心内容的电子商务迅速发展起 来电子商务所具备的巨大优势,越来越受到政府!企业界!高校等企事业单 位的重视,由于电子商务与物流间密切的关系,电子商务的发展必然对物流产 生极大的影响这个影响是全方位的,从物流产业的地位到运作方式!经营形 态,以及基础设施和技术等都将在电子商务的影响下发生极大的变化高校成 为网上购物的重要客户之一,高校学生有七成以上都有过网上购物的经历,但 网上购物物流配送是高校学生较为头痛的一点,物流公司应提供相对的解决方 案来应对这一问题 报告主要包括六部分:第一部分主要提出研究该问题的背景!目的和意义, 以及该研究的创新点所在;第二部分主要对校园物流项目的目标市场进行分析, 这也即是校园物流可行性的根本分析;第三部分主要根据南昌几大高校园区进 行经营路线和运力的分析;第四部分为本文的核心部分,主要分析了该项目的 投资经济性,从启动货量,收入到投资成本,经营分析及经营效益分别作出了 分析与评估;第五部分提出了该项目方案实施应如何操作以及各种操作交接的 流程等;第六部分总结了本文的研究成果,并指出整个项目其中的难点与对策 关键词:校园物流;同城配送;可行性研究ABSTRACT ABSTRACT Everysununervaeationandwintervaeationuniversitiesstudentshavelotsof luggagetoeheckinhome,logisticseomPanyshallProvideeorresPondinglogisties solutionseansatisfytherequirementsoncamPuslogisties.Anotheralongwiththe raPiddeveloPmentofinformationteehnologyandrelatedPeriPheralenvironmeni, withtheeontinuousimProvementoftheInt的etmarketing15theeoreeontentofthe raPiddeveloPmentofeleetronieeoronlerce.E一eo们n们nereehasthegreatadvantage,and bythegovern们以ent,enterprises,institutions,enterprisesandinstitutionsofthe e一eornnlereeandcloserelationshiPbetweenlogisties,e一eornrnercedeveloPmentof logistieswillhavegreatimPaet.Thiseffeet15eomPrehensive,fromthelogistie industryoPeration,businessstatustofonn,andinfrastrUetureandteehnologyinthe eleetronieeonunercewilloeeurundertheinflueneeofthegreatehanges.ShoPPing onlineuniversitiesbeeomeoneoftheimPortanteustom饥sevenPereentmoreeollege studentshaveonlineshoPPingexPerienee,buttheoulineshoPPinglogistiesisa collegestudenteomParativelyheadaehe,logistieseomPanyshallProviderelative solutionstodealwiththisProblem. PapermainlyineludessixP叭s:thefirstPartoftheProblemoftheresearch baekground,thePurposeandsignifieaneeofthestudy,andtheiunovationPoints:The secondP叭ofthemaincamPusoflogistiesProjeett田笔etmarketanalysis,thisalso15 thefundarnentalanalysisofcamPuslogistiesfeasibility,ThethirdP叭ofafewbig collegeParkaccordingtonanehangoPerationaleaPacityofrouteandanalysis,The fo叭hPartfortheeorePart,mainlyanalysestheinvestmenteffieieneyfromthest斌 ofthatineometoinvesteost,oPerationandmanagementeffieieneywereinadeto analyseandevaluate,ThefifthPartPutsfo脚ardtheProjeetimPlementationshould behowtooPerateandy顽ousoPeratingProeessoftransition,ThesixthPart sulnlnarizestheresearehachieVements,andPointsoutthediffieultiesoftheProjeet, andPutsforwardsomeeounienneasures. Keywords:camPusIogisties,Citydistribution,Thefeasibilitystudy目录 目录 第1章绪论..........................................................................................................1 1.1问题提出...................................................................................................1 1.2课题研究目的!意义和创新点..............................................................2 1.2.1研究目的........................................................................................2 1.2.2研究意义........................................................................................3 1.3课题研究方法和创新点...........................................................................3 1.3.1研究方法........................................................................................3 1.3.2创新点............................................................................................4 第2章项目目标市场分析..................................................................................5 2.1现有客户市场分析..................................................................................5 2.1.1相关概念........................................................................................5 2.1.2现有客户市场分析......................................................................ro 2.2潜在客户市场分析................................................................................12 第3章项目经营路线和运力的分析................................................................14 3.1项目经营路线的分析............................................................................14 3.1.1瑶湖片区经营路线分析..............................................................14 3.1.2前湖片区经营路线分析..............................................................14 3.1.3昌北片区经营路线分析..............................................................15 3.2项目线路竞争对手分析........................................................................巧 第4章项目投资经济性分析............................................................................18 4.1项目启动货量预测................................................................................18 4.1.1项目的经营定位..........................................................................18 4.1.2项目市场开发范围......................................................................18 4.1.3项目启动货量预测......................................................................18 4.2项目启动收入预测................................................................................23 4.2.1暑期收入预测..............................................................................23 4.2.2寒假收入预测..............................................................................24 4.2.3全年收入预测..............................................................................25 4.3项目投资成本分析................................................................................25目录 4.3.1瑶湖片区投资成本分析..............................................................25 4.3.2前湖片区投资成本分析..............................................................27 4.3.3昌北片区投资成本分析..............................................................28 4.4项目经营风险评估................................................................................29 4.4.1收入缺口与亏损风险..................................................................29 4.4.2货物运输与装卸风险..................................................................32 4.5项目经营效益分析.......................................................................#32 4.5.1项目盈亏平衡点..........................................................................32 4.5.2车辆满载效益分析......................................................................34 第5章项目操作与流程规划............................................................................36 5.1分拨中心及揽货档口的选址与租赁方案......................,................36 5.1.1分拨中心的选择与租赁方案......................................................36 5.1.2各高校揽货档口的选择与租赁方案..........................................36 5.2操作流程的制定与规划........................................................................36 5.2.1货物运转流程.........................................,..............................39 5.2.2信息运转流程..............................................................................39 5.2.3资金运转流程..............................................................................40 5.3操作物料与设备的准备........................................................................40 5.3.1操作运单及总单的设计与印刷..................................................40 5.3.2办公设备的配备....................................#41 5.4人力资源的配备与培训........................................................................42 5.4.1分拨中心的人员配备..................................................................42 5.4.2收货网点的人员配备..................................................................42 5.5项目的启动与市场推广........................................................................42 5.5.1项目计划正式启动时间..............................................................42 5.5.2项目市场推广策略...............................................................#...#42 第6章校园物流体系的经营难点!对策与结论............................................43 6.1项目经营难点........................................................................................43 6.1.1开单出错以及价格难以确定......................................................43 6.1.2信息流不畅..................................................................................43 6.1.3交接环节易出错............................................#...43目录 6.2项目经营对策...........................................................#43 6.2.1价格难以确定对策......................................................................43 6.2.2信息流不畅对策....................................,...............................44 6.2.3货物交接应注意的问题..............................................................44 6.3结论........................................................................................................45 致谢................................................................................................................47