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2020年ZM公司天赋基因检测项目商业计划书DOC

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天赋基因检测基于基因测序技术,通过对大样本人群与特定能力特长类型 人群进行生物标记物的分析鉴定和验证应用,从而精确发现人类天赋基础,最 终实现对具有不同天赋的人进行个性化精准教育的目的。 儿童作为一个家庭的关注焦点,承载了两辈人的希望。随着社会竞争压力 的不断增加,父母对孩子未来的担忧也日益增加。不少家长在孩子未满一岁时 就开始早教,三岁时开始培养特长,小学时就报了各种特长班、英语班、辅导 班,都希望自己的孩子能拥有一技之长。正是这种对孩子教育的强烈需求,造 就了巨大的儿童产品消费市场。尽管家长为孩子的教育不遗余力,但是粗放的 教育方式耗费了大量的时间精力,同时也付出了不菲的经济代价。那么如何让 家长对孩子的教育有的放矢,行之有效,成为了解决困扰家长教育问题的良方。 天赋基因检测的出现,为发现儿童天赋提供了科学的依据,对儿童个性化教育 带来了巨大帮助,让孩子的教育更加省时、省力、省钱。因此天赋基因检测服 务成为了真正符合家长需求的消费产品。天赋基因检测项目也很有可能成为未 来真正能够颠覆传统教育产业和引领教育产业发展转变的风向标。 在充分验证天赋基因检测产品的真实性及可靠性后,我对于当前的教育产 业发展情况和相关产品市场进行了深入的研究和分析,邀请教育行业资深从业 者、专家、学者和教育部门负责人等进行了多次的项目论证。针对天赋基因产 品设计调查问卷,在儿童家长、学校老师、幼儿园园长、教育培训机构负责人 等人群中进行了广泛且深入的调查。根据调查和论证情况最终确定了产品定位, 项目的发展目标和战略规划。 鉴于教育市场的巨大规模、教育行业的持续性和可观的盈利能力,我们认 为天赋基因检测能够真正成为帮助儿童成长,同时满足家长教育需求的产品。 该项目具有广阔的市场前景和巨大的发展潜力,能为投资者带来可观的投资回 报。该商业计划书旨在说明该项目的可行性和实操性,同时为投资者提供可靠 的投资依据。 关键词,基因测序;教育;天赋基因。II Abstract Talent genetic tests based on gene sequencing technology, and through the large sample population with a specific ability specialty type application verified the analysis and identification of biomarkers, thus accurate found human talent base, finally realizes the people with different talents for personalized accurate the purpose of education. The focus of concern of the children as a family, and bearing the two generation of hope. With the increasing competition of society, parents of children also increased the worry about the future. Many parents in children under age began early education, at the age of three began to cultivate expertise, elementary school is called the various typically exposes, English class, remedial class, all want to have children of their own skills. It is this strong demand for children education, has produced huge children's products consumer market. Although parents for their children's education, but it takes a lot of the extensive mode of education time and energy, but also paid a lot of economic costs. So how to let the parents to the child's education targeted, effective, became the parents to solve education problems. The emergence of talent genetic testing to find children's talent provides the scientific basis, personalized education for children has brought the huge help, let the child's education saves time, energy, money. So talent genetic testing services become the real can meet the demand of parents of consumer products. Talent genetic testing project also have the potential to become future really able to subvert the traditional education industry and the leading indicator of changes in the development of education industry. In fully validated talent genetic testing after the authenticity and reliability of the product, I for the current development of education industry and carried on the thorough research and analysis of the relevant product market, invite senior practitioners, experts, scholars and education industry and so on many times by the head of the department of education project. For talent gene product design questionnaire, in the children's parents, school teachers, head of the kindergarten,III education training institution had extensive and in-depth investigation in the crowd. According to the investigation and argumentation situation finally determine the product positioning, development goals and strategic planning of the project. Given the huge size of education market, education the continuity and considerable profitability of the industry, we believe that talent genetic testing can truly become the help children grow up, at the same time, meet the demand of parent education products. The project has broad market prospect and huge development potential, and can bring considerable return on investment to investors. The business plan is designed to illustrate the feasibility and in field, at the same time for investors to provide reliable basis. Key word:gene sequencing,education,talent genetic testing.IV 目 录 第一章 绪论...............................................................................................1 第一节 研究背景和意义......................................................................................1 第二节 研究思路和研究内容..............................................................................3 第三节 研究方法和报告结构..............................................................................4 第四节 项目概况..................................................................................................5 第二章 项目需求分析和商业价值.......................................................... 8 第一节 基因测序行业发展情况分析..................................................................8 一、基因检测项目现状及未来前景预测........................................................................8 二、基因测序的市场格局,三足鼎立............................................................................9 三、中国基因测序市场空间巨大..................................................................................11 第二节 天赋基因检测项目需求分析................................................................12 第三节 天赋基因检测项目商业价值................................................................15 第三章 项目竞争分析和发展战略........................................................ 18 第一节 项目竞争情况分析................................................................................18 第二节 项目 SWOT 分析...................................................................................20 第三节 项目定位和发展战略............................................................................26 一、布局传统代理,构建销售网络..............................................................................26 二、牵手教育机构,输出教育理念..............................................................................27 三、整合教育资源,打造精品平台..............................................................................28 四、发展在线教育,形成良性互动..............................................................................29 五、大数据支持的平台运营模式发展..........................................................................30 第四章 项目盈利分析和资金使用........................................................ 33 第一节 项目市场运作和盈利模式....................................................................33 一、天赋基因检测及相关培训......................................................................................33 二、网上商城和在线教育平台......................................................................................34V 三、精准教育主题幼儿园和早教中心..........................................................................34 第二节 利润预测和分析....................................................................................34 第三节 资金缺口和资金用途............................................................................36 一、项目投资概算..........................................................................................................36 二、资金投向..................................................................................................................37 三、公司的融资计划与用途..........................................................................................38 第五章 风险评估和控制.........................................................................39 第一节 天赋基因检测项目风险评估和控制....................................................39 第二节 精准教育幼儿园项目风险控制............................................................42 结论...........................................................................................................44