本计划书以建立“中云智慧消防云平台”为规划，在智慧消防行业发展研究的基础上， 对中云智慧消防云平台项目、平台作用以及广州华工中云信息技术有限公司（以下简称 “华工中云”）进行简单的介绍，构建出合理的企业组织架构以及发展策略，并针对项目 的关键技术与难点进行了分析，同时对项目的管理方法与模式进行了探讨；通过 PEST、 SWOT 以及波特五力模型分析法等方法研究讨论了项目的内外部环境，并针对企业现状 选择了合理的市场定位与目标；针对既定的营销目标、规划的营销方案制定出与之匹配 的商业目标。最后计划书对项目进行了投资分析，结合投入产出的情况，结合可能存在 的风险，对项目投入产出进行模拟预测与投资收益评估，综合形成具有可行性的系统的 商业计划案。 项目计划书从公司现状、企业外部环境、企业内环境分析、营销方案、投资预测以 及风险应对策略等六个方面进行综合分析讨论。在绪论和项目介绍里介绍了项目的商业 模式与发展背景，首先通过对传统消防领域与智慧消防研究现状的分析，得出华工中云 智慧消防云平台建设的背景，再通过项目的详细介绍呈现项目的管理模式、组织架构、 关键技术和盈利模式等；在企业内外部环境分析中，分析了项目的市场机会和竞争状况， 由此明确项目市场竞争优劣势；在营销方案中，在上述的基础上明确项目的目标市场， 并根据目标市场定位，提出了营销目标和营销策略，在目标市场分析过程明确中云智慧 消防云平台是一个 B2B 平台，故此制定与之相关的产品、价格、推广、渠道营销策略； 在投资预测中，对资金的投入做出了估算，同时对项目的投入成本与产出效益进行了投 入产出分析，在此章节通过财务测算预估得出项目建设周期为 1 年，投资收益可观，项 目可行性高，值得投资；在风险应对策略中，主要研究了项目可能面临的风险，从政策 法律风险、人才流动风险、经济环境风险以及技术风险这四方面进行分析，并给出了相 应的应对策略。最后，综合整个计划书分析，我们认为中云智慧消防云平台在未来的智 慧消防领域会有一个美好的前景。 关键词，智慧消防、云平台、云计算、大数据II Abstract The plan to establish a cloud wisdom fire cloud platform as the basis for the development of planning, in the fire protection industry and wisdom on the research of cloud cloud platform project, wisdom fire platform and Guangzhou Huagong cloud Information Technology Co. Ltd. (hereinafter referred to as the Chinese cloud ) is briefly introduced, construct reasonable organizational structure of enterprises as well as the development strategy, and analyses the key technology and difficulty of project, at the same time management method and mode of the project are discussed; the project's internal and external environment is discussed through the research of PEST, SWOT and Potter five forces model analysis method, and according to the current situation of enterprise target market positioning and target; according to the established marketing target planning, marketing plan and matching business objectives. Finally, the plan carries on the investment analysis for the project. Combined with the input and output situation, combined with the possible risks, we simulate and predict the investment and output of the project and evaluate the investment income, and form a feasible system business plan. The project plan discusses the comprehensive analysis from six aspects: the company status, Firstly, through the analysis of the current situation of the research on the traditional fire fight field and the intelligent fire protection, the background of the construction of the cloud intelligent fire cloud platform is obtained, and the project management mode, organization structure, key technology and profit model are introduced in detail through the project. the analysis of the internal and external environment, the marketing, the investment forecast and the risk coping strategy ， Thus clear the competitive advantages and disadvantages of the project market. In the introduction and project introduction, introduces the business mode and development background of the project，In the analysis of the target market, it is clear that the cloud is a B2B type enterprise. Therefore, the related products, price, promotion and channel marketing strategy should be formulated; in the analysis of the internal and external environment, analysis of the project market opportunities and competitive situation; the fifth chapter is to clear the target market on the basis of the above, and according to the target market positioning, put forward the marketing target and marketing strategy; the sixth chapter the capital investment was made at the same time estimate, the cost of the project output and the input-output analysis，It is estimated that the construction period of the project is 1 years, the sales income in the first year is 178 million yuan, the investment income is considerable, the project feasibility is high, and it is worthIII investing; the seventh chapter mainly studies the risk of the project may face the risk and the corresponding countermeasures are given，Mainly from four aspects of policy and legal risk, population mobility risk, economic environment risk and technology risk analysis. Finally, the plan analysis, we believe that the wisdom of the fire cloud cloud platform will have a good prospect in the field of intelligent fire in the future. Keywords: Smart fire control, Cloud platform, Cloud computing, Big data.IV 目 录 摘要 .......................................................................................................................................................................I 目 录 ....................................................................................................................................................................IV 第一章 绪论............................................................................................................................................................1 1.1 研究的背景 ..................................................................................................................................................1 1.2 研究的意义 ..................................................................................................................................................1 1.3 研究的现状 ..................................................................................................................................................2 1.3.1 智慧消防研究现状 ..............................................................................................................................2 1.3.2 云平台研究现状 ..................................................................................................................................3 1.4 研究方法 ......................................................................................................................................................4 1.5 研究内容 ......................................................................................................................................................4 1.6 研究的框架 ..................................................................................................................................................5 第二章 项目及公司概况........................................................................................................................................7 2.1 公司概况 ......................................................................................................................................................7 2.2 项目概况 ......................................................................................................................................................7 2.2.1 消防安全管理现状分析 ......................................................................................................................7 2.2.2 智慧消防 IoT PaaS 基础能力..............................................................................................................8 2.2.3 智慧消防 SaaS 业务服务 ....................................................................................................................9 2.2.4 智慧消防 IoT 大数据云服务...............................................................................................................9 2.3 项目人员及组织结构 ..................................................................................................................................9 2.4 管理模式 ....................................................................................................................................................10 2.5 盈利模式 ....................................................................................................................................................10 2.6 平台关键技术 ............................................................................................................................................10 2.6.1 平台总体架构 ....................................................................................................................................10 2.6.2 高性能数据采集、存储与处理 ........................................................................................................11 2.6.3 物联网安全防控 ................................................................................................................................12 2.6.4 物联智能感知 ....................................................................................................................................12 2.7 本章小结 ....................................................................................................................................................12V 第三章 外部环境分析..........................................................................................................................................13 3.1 宏观环境 PEST 分析 .................................................................................................................................13 3.1.1 政治环境分析 ....................................................................................................................................13 3.1.2 经济环境分析 ....................................................................................................................................13 3.1.3 文化环境分析 ....................................................................................................................................14 3.1.4 技术环境分析 ....................................................................................................................................14 3.2 波特五力模型分析 ....................................................................................................................................15 3.2.1 潜在进入者威胁 ................................................................................................................................15 3.2.2 替代品的威胁 ....................................................................................................................................15 3.2.3 顾客议价能力 ....................................................................................................................................16 3.2.4 供应商议价能力 ................................................................................................................................16 3.2.5 行业内竞争者 ....................................................................................................................................16 3.3 外部环境机会与威胁分析 ........................................................................................................................17 3.3.1 市场机会分析 ....................................................................................................................................17 3.3.2 市场威胁分析 ....................................................................................................................................18 3.4 本章小结 ....................................................................................................................................................18 第四章 企业内部环境分析..................................................................................................................................19 4.1 企业竞争优势 ............................................................................................................................................19 4.1.1 雄厚的研发实力 ................................................................................................................................19 4.1.2 良好的上下游合作 ............................................................................................................................20 4.1.3 稳定的供应商关系 ............................................................................................................................20 4.1.4 优质的媒体资源 ................................................................................................................................20 4.2 竞争劣势 ....................................................................................................................................................21 4.3 SWOT 矩阵分析 ........................................................................................................................................21 4.3.1 优势 ....................................................................................................................................................21 4.3.2 劣势 ....................................................................................................................................................21 4.3.3 机会 ....................................................................................................................................................22 4.3.4 威胁 ....................................................................................................................................................22 4.4 本章小结 ....................................................................................................................................................22VI 第五章 营销方案..................................................................................................................................................23 5.1 营销目标 ....................................................................................................................................................23 5.2 目标市场营销 ............................................................................................................................................23 5.2.1 市场细分 ............................................................................................................................................23 5.2.2 目标市场选择 ....................................................................................................................................23 5.2.3 目标市场定位 ....................................................................................................................................24 5.3 营销策略 ....................................................................................................................................................24 5.3.1 产品策略 .............................................................................................................................................25 5.3.2 价格策略 ............................................................................................................................................25 5.3.3 推广策略 ............................................................................................................................................25 5.3.4 渠道策略 ............................................................................................................................................26 5.4 本章小结 ....................................................................................................................................................26 第六章 投资预测..................................................................................................................................................27 6.1 自研并购研究 ............................................................................................................................................27 6.2 投入资金 ....................................................................................................................................................28 6.2.1 研发投入 ............................................................................................................................................28 6.2.2 非研发投入 ........................................................................................................................................28 6.2.3 营销投入 ............................................................................................................................................29 6.3 项目财务评价 ............................................................................................................................................31 6.3.1 财务分析 ............................................................................................................................................31 6.3.2 财务报表分析 ....................................................................................................................................32 6.4 社会收益 ....................................................................................................................................................34 6.5 本章小结 ....................................................................................................................................................34 第七章 项目风险及应对策略..............................................................................................................................35 7.1 政策法律风险及应对策略 ........................................................................................................................35 7.2 经济环境风险及应对策略 ........................................................................................................................35 7.3 人员流动风险及应对策略 ........................................................................................................................36 7.4 技术风险及应对策略 ................................................................................................................................37VII 7.5 本章小结 ....................................................................................................................................................37 结 论 .....................................................................................................................................................................38